Kwanini Conferens Presentation

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Kwanini utalii kwa wote

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Kwanini utalii kwa wote

Why tourism for Pemba?

Investors

Govern-ment

Travellers

WorkforcePeople

Kwanini

Kwanini InvestorsContributing to People, Nature & Culture

Kwanini TravellersGenuine & Respectful guests of our Island

Kwanini Tourism WorkforceThe Ambassadors of Kwanini Pemba

Kwanini People of PembaEmbracing Tourism for the right reasons

A Kwanini GovernmentCo-operation & Communication

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Current Status

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013

2011

Hotels:18 Rooms: 220 Beds: 398

Tourism on Pemba – current status

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High or Low-end Tourism?

Physical Carrying CapacityEcological Carrying CapacityEconomic Carrying Capacity

Social carrying capacityEnvironmental carrying capacity

Short conclusionpemba cant carry….

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Counting exercise

More Travellers = More Employment?

X 3,750 (staff)

-> 100,000 (indirect)

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Low-end Impact to employ 3,750 people from Pemba


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What does “MORE” Travellers actually mean?

12,500 Travellers

Average 2,7 nights stay

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High-end Impact to employ 3750 people from Pemba


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What does “MORE” Travellers actually mean?

1500 Traveller


12,500 Traveller


More TravellersDOES NOT

Equal more Employment

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CriticalIndicators

Limitations to tourism

Waste disposal

Water supply

Infrastructure

Local skill level

Reach of electricity net

Monitoring of EIA’s implementation

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Case StudiesHigh end alone is not enough

Seychelles

Biggest ProblemRapid development

Shift in employment structure.

Prostitution, drug addiction and crime.

Seychelles

Government solution1. Improvement of the lives of local people

2. Education that tourism is good

Outcome+ Economically and socially very good condition

- The culture is wiped away

Maldives

Biggest ProblemsDepending on tourism

Investors uninterested in local community.

Large expat employment

Maldives

Government solutionCreate isolated islands - off limits for locals!

OutcomeTraveller arrival up from 1,079 to 656.000

53% of workforce are expatriates

Disparities in income levels

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Brand positioning of

Pemba

Pembas four Genuine & Natural attributes

Brand Position

Friendly locals

Culture not part of reason for visit

Engaging culture Limited cultural exposure

Kenya

Mozambique

PembaZanzibar

Mauritius

Seychelles

Maldives

Serene and peaceful

Wild

Choices of accommodation types Low volume, high yield resorts

MauritiusSeychelles

Maldives

Kenya

Mozambique

Zanzibar

Pemba

Pemba

Brand Position

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Conclusion & Proposal

Tourism Impact

Will impact life on Pemba, but in a controlled and sustainable way.

Investments needed to improve infrastructure.

Gives us a chance to embrace the good parts of tourism, and avoid the bad ones.

Will radically change the way of life on Pemba.

Everyone will be affected and it will happen an uncontrolled way.

Major investments into infrastructure needed

Investors

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Workforce3.750

People 100.000

87.000travellers/year

Kwanini Tourism for all

GovernmentSuccess

KwaniniAll

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CriticalIndicators

1. Waste Disposal. Indicators

1. Decentralized disposal

2. Municipalities govern waste management

3. No sewage system

4. State of management

5. Burning waste - Air pollution

6. No Incinerators

ConclusionCurrent waste management cannot handle the waste and sewage in Pemba.

2. Water Supply. Indicators

1. Severe water shortage 13,5 M l /year

2. Lack of clean water.

3. Water quality

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923

5

1

Very low

Low

Average

High

Very high

Local communities

Water quality

3. Infrastructure. Indicators

RoadsConditions of roads

Potholes, Maintenace, Grading

AirportFacility upgrade

Snack points / cafes

Comfort

Information & signage

4. Local skill level. Indicator

58 % cant finding local skilled labor

100% high-end need skilled labor in all departments

Most missing skills :

Kitchen staff

English knowledge

Hotel management experience

Basic skills

5. Reach of electricity net. Indicators

75% of connected through ZECO’s grid.

Spikes in the electricity voltage

Dedicated tourism zones not able to reach grid.

6. Monitorizing EIA’s tourism economic impact. Indicators

Monitoring economic impact of Travellers not possibleTax revenue collected different VAT types

Lack of transparency

Direct and indirect foreign money cannot be tracked

8. Raw materials. Indicators

High demand for traditional fuels.

Limited preserved areas.

Special areas exceed local demand.

Wood imports necessary

Arrivals calculation

1,689,000 Travellers yearly

4.630 Travellers arriving and departing daily

That’s 11 Full Boeing 777. Per day!

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Infrastructural Investments:

Airport

• Upgrade of airport and facilities (restaurants / bars)

• Landing strip improvement

• Airport security improved, but can focus on service – not speed

High-end

• Total rebuild of airport and facilities (restaurants / bars)

• Large airport that can handle thousands of in- and out going Travellers every day

• Landing strip must be able to handle charter planes

• Airport security must be able to handle large amount of passengers. Focus on speed – not quality

Low-end

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Water & sewage

• Highly improved water and sewage system to whole island

High-end tourism

• Heavy investment into boreholes and desalinations plants to be able to deliver water to 250 resorts + local villages

• Complete remake of sewage system

Low-end tourism

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Waste disposal

• Build recycling structure

• Smaller electrolyte building for waste burning

• Weekly ships to mainland with for un-recyclable waste

High-end tourism

• Build industrial size recycling structure

• Large electrolyte structure for waste burning

• Daily ships to mainland with waste

Low-end tourism

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Pemba Investments

Planned Development

Tourism Zoning Plan (1993)

National Land Use Plan(1995)

Current State

Verani 590 beds Verani 590 beds

Vumawimbi 300 beds Vumawimbi 300 beds

Ufukweni 170 beds Mivumoni 170 beds

Mtangani 90 beds Mtangani 90 beds

Kwakaimu 250 beds Kwakaimu 250 beds

Wambaa 900 beds Wambaa 905 beds Wambaa 36 beds

Tundaua 300 beds

Others 370 beds

6 zones 2300 7 zones 2605 beds 406 beds

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1. Waste disposal. Solutions

1. Up-scaled economies to carry the costs

2. Fewer hotels to organize recycling ship

3. Monitor Incinerator progress

4. Hotel self-monitoring system

5. Incentives sustainable waste disposal

2. Water Supply. Solutions

The opportunity

Rainfall

Realized in three ways:

Enhancing groundwater

Capturing runoff

Collecting rainfall in-site

Additional option

Desalination plants

4. Local skill level. Solutions

Tourism Master plan – The two sided approach

Formal training

On-site practical training

Focus

English language

Job specific skill sets

5. Reach of electricity net. Solutions

Possible solutions:Solar and wind energy

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1. A sense of place and culture (art nature religion)

2. Zipa – how do they messure investmnets & success. Volume or quality

3. Marketing budget

Questions

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Infrastructural Investments

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Roads

• Improve roads and road safety

High-end tourism

• Bigger roads to handle more traffic. This will impact the entire infrastructure of all

• Safer roads that can handle busloads of Travellers

• Large scale bus connections that run continuously throughout the day and evening (not Daladala)

• Traffic lights and road lights as night driving will dramatically increase

Low-end tourism

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Traveller attractions

• Minor improvements like cleaning up, organizing seating for picnics built with local material.

• Educate and employ site guides

High-end tourism

• Improve infrastructure like parking lots, toilets, running water, cafes, restaurants in for example MkamaNdume, the fish markets and Chwaka

Low-end tourism

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Security

• Larger police force than today

• Improved police stations

• Police force focused on quality crime fighting

High-end tourism

• Large police force focused on quantity crime fighting.

• Several new police stations spread out on the entire island, including jails and prisons

• Police force focused on quantity crime fighting

• Immediate response

Low-end tourism

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Health

•New hospital focused on good healthcare

•More doctors and nurses

High-end tourism

• Several new large hospitals focused on treating large amount of patients

• Many more doctors and nurses

Low-end tourism

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Service

• Centralized Traveller function / hub for the hotels focused on the island and to strengthen co-operation between hotels, locals and government

• A couple of strategically placed restaurants and service shops

High-end tourism

• Several Traveller offices focused on catering wide variety of activities

• Several Bars, restaurants, shops, food stores, taxi services, bus charters, on land activities, on water activities, in-water activities

Low-end tourism

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Different Travellers

Different Traveller types

Over 300usd/day

• Top age groups: 25-34 (50%)

• 44% travel with family or partner

• 91 % book less then 3 months in advance

• Average length of stay: 2.7 days

• 87% of the cases Pemba trip met or exceeded expectations

Over 300usd/day

• Top age groups: 45-64 (47%)

• 87% travel with family or partner

• 85 % book more then 4 months in advance


• 98% of the cases Pemba trip met or exceeded expectations

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Under $100 USD/night Over 200 USD / night

What they liked (Pemba)

19%

17%

17%

16%

13%

5%

5% 3%3% 2%

Ocean (Coral reef) Locals & hospitality

Hotel Unspoiled nature

Peacefulness Not too many tourists

Local culture Beach

Everything Security

35%

20%

17%

7%

5%

5%

5%

3%3%

Beach Locals & hospitality

Forest Peacefulness

Ocean (Coral reef) Unspoiled nature

Popos Not too many tourists

Security

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What they didn’t like?

36%

13%13%

10%

10%

6%

6%

3% 3%

Nothing

Limited shopping

Limited rest. & hotels

Beaches (limited,busy)No souvenirs

Quality of roads

29%

12%

12%8%

8%

7%

7%

7%

5%5%

Nothing

Beaches (limited,busy)Airport & Flight

Hotel

Muslim culture

Transfer & Transport

Weather

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How do they book their trip?

47%

41%

12% Travel agency

Direct bookingwith the resort

Other 87%

9%

4%

Travel agency


Other

Travellers whose expectations of Pemba were not met

Spending: below 1100 for total stay

Dislike about PembaNo souvenirs

Limited shopping

Not enough beaches

General commentsNo Traveller information points

More Traveller attractions

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• Top age groups: 25-34 (50%), 35-

44 (25%)

• 97% of them were on Pemba for first

time

• 44% of them travel with family or

partner

• 91 % of them book less then 3

months in advance


• 87% of the cases Pemba trip met or

exceeded expectations

• Top age groups: 25-34 (32%), 45-64

(47%)

• 100% of them were on Pemba for

first time

• 87% of them travel with family or

partner

• 85 % of them book more then 4

months in advance


• 98% of the cases Pemba trip met or

exceeded expectations

Different Traveller types

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What they liked

19%

17%

17%

16%

13%

5%

5% 3%3% 2%

Ocean (Coral reef) Locals & hospitality

Hotel Unspoiled nature

Peacefulness Not too many tourists

Local culture Beach

Everything Security

35%

20%

17%

7%

5%

5%

5%

3%3%

Beach Locals & hospitality

Forest Peacefulness

Ocean (Coral reef) Unspoiled nature

Popos Not too many tourists

Security

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What they didn’t like?

36%

13%13%

10%

10%

6%

6%

3% 3%

Nothing

Limited shopping

Limited rest. & hotels

Beaches (limited,busy)No souvenirs

Quality of roads

29%

12%

12%8%

8%

7%

7%

7%

5%5%

Nothing

Beaches (limited,busy)Airport & Flight

Hotel

Muslim culture

Transfer & Transport

Weather

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How do they book their trip?

47%

41%

12% Travel agency


Other 87%

9%

4%

Travel agency


Other

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Travellers whose expectations of Pemba were not met

Spending:• below 1100 for total stay

Reason for visit: • 3x Culture • 1x Relaxation

Place of Stay: • Sharook Riviera Lodge• Misali Beach Sunset• 2x Hifadhi Hotel

Booking of the stay: • 3x Travel Agent • 1x direct booking

Hotel profile

• There should be Traveller information points

• More Traveller attractions• Tour agents should promote real

picture of Pemba (not to create later disappointment of Travellers

Dislike about Pemba:

• No souvenirs (2x)

• Limited shopping

• Not so many beaches

General comments

Like about Pemba:

• Friendly locals

• Hospitality

• Ngezi forest & Vumawimbi Beach

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Amount of traffic

Very low

Low

Medium

High

Very high

Not stated

Local communities

0 5 10 15 20

Business

Education

Agriculture improvements

Freedom/ Peace

Water

Health

Transportation

Not stated

What would make your life better?

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Biggest issue in your village

Lack ofclean water

Lack ofemploymentopportunities

Lack ofskills/loweducationLimitedaccess tosocialservices

Poorfarming /fishing gear

Local communities

Primary cause for poverty

Limitedeconomicgeneratingopportunities

Low levelofeducation

Low prices

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Tourism as a positive influence Tourism as a negative influence

Basic need poverty Population with access to safe drinking water (scarce resource that will become more valuable with more Travellers)

Ration no education M/F Population density

School net enrollments (esp. secondary education)

Beach erosion (if not properly managed by hotels)

Cellphone owners Environmental pollution (if no sustainable waste management system is implemented)

Fish population (although danger of overfishing to supply hotels)

Renewable energy sources

Infrastructure

Traditional fuel use

Significant indicators of sustainability that could be affected by tourism

Based on the indicator analyses the current sustainability of Pemba is about 60% with significant issues

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Especially the common Traveller area, the protected Ngezi forest has made smart changes that not only preserve the environment but also impact social and economic factors positively

• Only allowing guided tours allows Traveller education while at the same time having a reason to charge fees and avoid Traveller environmental impact through wrongful behavior in the forest

• Price discrimination policies enable local communities to use the forest while at the same time charging reasonable but higher fees for non-locals and foreigner.

Adaptions to old systems have made significant progress

Drivers of positive change

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Positives

• Better education for our children

• Better healthcare

• Higher standards of life for locals

• Higher salaries for locals

• Thriving waters

• More protected land and water zones

• Cleaner environment

• A unique and living island

• More government revenues

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Possitives

• Job opportunities

• Better education for our children

• Better healthcare

• Higher standards of life for locals

• Higher salaries for locals

• Thriving waters

• More protected land and water zones

• Cleaner environment

• A unique and living island

• More government revenues

Tourism on Pemba - background

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Negatives

• Loss of culture

• Travellers not following local customs

• Drugs

• Alcohol

• Prostitution

• High paid jobs going to foreigners

• Increased crime

• People selling souvenirs, drinks, massages, activities, beer on beaches streets

• Pollution

• Busier infrastructure

• Harm to coral reefs

• Environmental problems of land alienation

• Loss of fish/ farming lands

• Sea pollution

• Over-exploitation of marine resources

• Loss of historical sites

• Rapid increase of hotels mainly in coastal areas = beach erosion

Tourism on Pemba - background

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Low-end less than $100/day High-end over $300/day

More Travellers = More $?

Kwanini Conferens Presentation

Government & Nonprofit

kwanini people of pemba

ambassadors of kwanini

kwanini tourism workforce

travellersyear kwanini

kwanini investors

tourism impact

travellers average

brand positioning of