Kusuma Ida Anjani, M.Bus, M.App Fin

Kusuma Ida Anjani, M.Bus, M.App FinPT Mustika Ratu, Tbk.Business Development & Innovation Director

Case Study from Mustika Ratu

Sources:Badan Pusat Statistik Indonesia, 2020KEMENKOPUKM, 2019

MSMEs in Indonesia

60,5 % 96,9%

to Indonesian National GDP

to job opportunities

65,465,496 MSMEs Business Unit Registered

99,9 %

to Indonesian Business Unit

Changes in Priorities Changes in Behavioral

People tend to spend their savings on basic need, F&B, herbal drink, health Supplements and sport equipments

Collaboration for innovationImpacting all enterprises

Sources:KANTAR, 2020Consumer Behavior New Normal After COVID-19. 2020. Jakarta: Inventure Knowledge.

Stay at Home LifestyleWork From Home, School from Home, Online shopping

Go Digital

Virtual meeting, online education, Telemedicine, virtual social interaction

79% of the survey responden sample spend most of there time at home.

Significant movement in the digital transformation.

The increasing numbers number of business

from all size of enterprises joining online

marketplace during Pandemic

Sources:Laporan Perekonomian Indonesia, 2020KOMINFO, 2020

Katadata, 2021. Perilaku Konsumen E-Commerce Indonesia

. ttps://katadata-s3-public.s3-ap-southeast-1.amazonaws.com/media/kic/Bahan%20Presentasi%20Kredivo%20210605_.v.5.pdf

LPEM FEB UI. 2020. Impact of COVID-19

Pandemic on MSMEs in Indonesia.

Grand daughter of King Sultan Pakubuwono X

Hj. DR. BRA. Mooryati Soedibyo

1972 - Started in a garage, with the help of 2 assistants and only IDR 25.000 as her initial capital

Empu JamuEmpu Jamu

Over than 90% of Mustika Ratu raw herbal materials are from local MSMEs

Lembaga Pendidikan dan Pelatihan Mooryati Soedibyo (LPPMS)

Yayasan Puteri Indonesia (YPI)

Taman Sari Royal Heritage Spa

Ibu Moor's and her assistants were assigned to help her delivering orders

- Workers- Suppliers

Media / Agency Marketing ATL

Training

Local Farmers Cooperatives

PackagingFactory

Manufacturing

Puteri Indonesia

Activation Events / BTL

Distribution / Offline Retail

Export / Jamu Diplomacy

Online Platforms

Jamu Cafe

SPA Wellness

CSR

Creative Workers

Role Modelling

- Beauty Consultants- Supporting Workers

- Atase Perdagangan- ITPC- Logistics

- Tech Experts- Logistics

- Barista- Creative Menu /Collaborations

- Therapist- Others

- Coach- Others

- Coach- Others

- Salesman- Promoter Detailer- Logistics- Merchandiser- Store Owner

Consumer /Shopper

Engagement

DistributionChannels

WellnessExperience

Education /Empowerment

Holistic Approach by Mustika Ratu

Collaboration with MSMEs Terms introduced by Mustika Ratu’s President Director - Bingar Egidius Situmorang

Mustika Ratu collaborate with Wake Up Make Up(Start up company by Wirda Mansyur) as youngmillenial entrepreneur, creating local brand withnatural ingredients and multipurposed products.

Creating job opportunities

Business synergy through mutually beneficial business development partnership, offering product sales services.

Spa is one of the industry that collaborate with MSMEs. Along with the governments, encouraging MSMEs to grow and survive during the Pandemic.

From MSMEs

Raw materials are sourced from local MSMEs

Research Collaboration

Clinically Tested

Herbamuno+ is included on the list ofHerbal Clinical Trials that have beenassisted by the Drug and Food SupervisoryBody Org. (BPOM) as an adjuvant for Covid19 Treatment at Wisma Atlet Hospital

Collaboration with University of Indonesia.

By combining those above, it could create products that have benefits not only for MSMEs, also for society among this current situation of pandemic

Help support the immune system

Green ChiretaLicorice

Gale of The WindSmall Ginger

Cashnew Nut Leaf

Mustika Ratu JamuReady To Drink

Jejamu byMustika Ratu

Herbamuno+ Hand Sanitizer

Growth on health care, traditional medicine,and herbal drink categories in Mustika Ratuhave reached 168% in 2020.

will engage more MSMEs throughReseller & House of Jejamu

"We believe if we put passion to work and shape a mission that can provide agreater impact in society, success will follow afterwards."

Kusuma Ida Anjani, M.Bus, M.App FinBusiness Development & Innovation Director

PT Mustika Ratu, Tbk.

Thank You.