LEADING OFFPRICE FASHION RETAILER Business Case November, 2016 LEADING OFFPRICE FASHION RETAILER LEARN MORE
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LEADING OFFPRICE FASHION RETAILER
Business CaseNovember, 2016
LEADING OFFPRICE FASHION RETAILER
LEARN MORE
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THE BIGGEST PREMIUM FASHION RETAIL PLATFORM IN RUSSIA
GROSS REVENUE
WORLDWIDE BRANDS
THE BUGGEST FASHION MULTICHANNEL RETAIL IN RUSSIA
THE BIGGEST CLIENTS’ BASE
ENGAGING DISCOVERY
PREMIUM POSITIONING
> 200mln EURO
> 2000 vendors around the world
Online, mobile and department stores offline
> 19 mln of registered users
250 000 new styles every season
Average order value > 170 euro (2-3x times higher VS the closest competitors)
WHO WE ARE
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KUPIVIP BRAND EQUITY
Smart Fashion Shopping
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KUPIVIP.RU POSITIONING IN THE MARKETPLACE
Basic Fashion
High Price
Low Price
25%LUXURY DESIGNERS
Gucci, Dolce&Gabbana, Valentino,Etro, Prada, Philipp Plein, Giorgio Armani
PREMIUM FASHION
Max Mara, Baldinini, Just Cavalli, Escada, Fabi, Furla, Trussardi, Karen Millen, Michael Kors, DKNY, Canada Goose
MIDDLE/MIDDLE FASHION
GAS, Lacoste, Piquadro, Tommy Hilfiger, Gant, Timberland, GEOX, Love Moschino, French Connection
MAIN STREAM FASHION
Mango, US Polo, Mexx, Mustang, Tom Tailor, Betty Barclay, Converse, Bench, Marks&Spenser, Camper
25%
30%
25%
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OUR INVESTORSKUPIVIP GROUP IS A LEADING FASHION RETAILER WITH INVESTEMENTS FROM THE BIGGEST INTERNATIONAL VENTURE FUNDS
RUSSIA PARTNERS A pioneer in private equity investing in Russia and the CIS, has over $1 billion of assets under management.
BALDERTON CAPITAL The largest Europe focused venture fund, with such companies in portfolio as YOOX.com and KUPIVIP.com
ACTON An independent investor in Internet and mobile communications
MCI One of the most dynamic private equity groups with such projects in portfolio as GETT, Pigu.it, KUPIVIP.RU..
MANGROVE CAPITAL An early investors of Skype, Wix, Brands4Friends, KUPIVIP and other companies, valued above $100 million
INTEL CAPITAL Invested more than US$11.8 billion in over 1,478 companies in 57 countries.
BESSEMER Among successful investments: Pinterest, LinkedIn, Skype, Mindbody, Shopify, Box, 2U, KUPIVIP.RU etc
EBRD Invested over €110 billion in 4,500 projects. One of the biggest international financial organization.
ACCEL PARTNERS Leader in the TOP-100 rating of world's biggest venture funds. In portfolio: FaceBook, Dropbox, Jet, KUPIVIP and others
SHOP WHEREVER,WHENEVER
DesktopOffline retail
Mobile
> 2 mln of installs of KUPIVIP mobile apps
> 4 mln of unique users every month on KUPIVIP website
> 80 000 visitors in KUPIVIP department stores every month
OUR MULTICHANNEL PLATFORM
TOP PARTNERS
OUR WEBSITE AND MOBILE APPS
OUR DEPARTMENT STORES: WINDOW
OUR DEPARTMENT STORES: INSIDE
HOW WE PRESENT THE BRANDS
www.kupivip.ru/brands/reima
www.kupivip.ru/brands/loriblu
www.kupivip.ru/brands/baldinini CONTENT ON BRAND PAGES:
• Brand image• Inspirational video about
Brand DNA• Featuring new collections• Focus on categories
SUPPLY
OUR VENDORS ARE:- Out of season products: previous seasons /
end of season- Reverse merchandise from Retailers end of
season- Special Production merchandise (made for
outlet) with Brands and manufacturers under license
1. Brands Direct2. Manufacturers and Licensees3. Official Distributors4. Retailers
TYPES OF MERCHANDISE WE SOURCE:
MEDIA COVERAGE
Forbes Kommersant Cosmopolitan The Vilage Grazia New Retail Teora
AWARDS
Link to article Link to article Link to article Link to article Link to article Link to article Link to article
WE ARE STRONG AND TRUSTED BRAND
We are one of the leading TV advertiser in fashion category in Moscow and Regions : >80% of women 25-55 covered
We are the leading online advertiser in Russia, placing ads on Mail.ru, Odnoklassniki.ru, Skype, Yandex, Google
Russian Fashion bloggers LOVE shopping at KUPIVIP.RU : >100 posts from fashion bloggers across Russia
Our clients share their love to KUPIVIP.RU with friends in social networks: >7 000 pieces of user generated content about shopping at KUPIVIP.RU in social networks
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OUR MEDIA COVERAGE
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E-COMMERCE SERVICES
THE LEADING FULL-CYCLE E-COMMERCE PROVIDER IN THE RUSSIAN MARKET FOR MORE THAN 20 GLOBAL BRANDS
v v v v v v2011 2012 2013 2014 2015 2016
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OUR OFFICES ACROSS THE GLOBE
Russia, Moscow, HQ
Italy, Milan –opening soon
Russia, Moscow region, Klimovsk
Russia, Smolenks
Russia, Rostov on Don
Russia, NovosibirskGermany, Berlin
USA, New York City
Russia, Saint-Petersburg
