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Jul 06, 2015
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LINKÖPING12 MAJ, 2011
When was the last time you were
lost?
When was the last time youposted a photo to a friend?
When was the last time you had
nothing to do?
In the next decade,
You can communicate with everyone
In the next decade,
You can communicate with everyone
You will never forget anything
In the next decade,
You can communicate with everyone
You will never forget anything
You are never lost
In the next decade,
You can communicate with everyone
You will never forget anything
You are never lostYou are never lonely
In the next decade,
You can communicate with everyone
You will never forget anything
You are never lostYou are never lonely
You are never bored
The lifestyle changewill be enormous
Mobile World Congress in BarcelonaHeld annually in February
49 000 visitors from 182 countries (2010)
49 000 visitors from 182 countries (2010)
+
54% ”C-Level Executives” (2010)
49 000 visitors from 182 countries (2010)
+
54% ”C-Level Executives” (2010)
+
2 800 CEOs (2010)
Keywords of the year:
Android, Tablets, 3D phones
Android
400 000 daily activations
400 000 daily activations
+
200 000 applications
400 000 daily activations
+
200 000 applications
+
Forecasted at ~38% of the smartphone market 2011
Android will soon become the #1 Smartphone operating system
Android will soon become the #1 Smartphone operating system
+
Largest sales volume
Android will soon become the #1 Smartphone operating system
+
Largest sales volume
+
Largest user base
”We’re porting Android 3.0 for tablets this year”-20th April 2011, Intel CEO Paul Otellini
Mobile telephones and technologies
3D Screens
“Our best sensor technology is built in one of the
(tsunami) affected factories. Those go to Apple fortheir iPhones.” - Sir Howard Stringer, Sony CEO
Motorola Atrix smartphone dock
Blackberry Playbook (QNX)
Tablets
HP TouchPad (WebOS)
Motorola Xoom (Android 3.0)
LG OptimusPAD (Android 3.0)
Samsung Galaxy Tab 10.1 (Android 3.0)
HTC Flyer (Android 2.3)
All tablets launched at the conference were faster than the Apple iPad
All tablets launched at the conference were faster than the Apple iPad
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Then, a month later, Apple launches iPad 2
Source: Anandtech
Seminars – Near-field Communication
Robert Conway, CEO GSMA
Near-Field Communication use in Japan:
60 percent of all mobile users use NFC regularly
1.4 million stores use NFC for mobile payments
Seminars – WAC
Seminars – WAC?
Randall Stephenson, CEO AT&T
Peter Suh, CEO WAC
WAC App Store in all new Samsung phones
Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more
Still many years behind current application frameworksNeed HTML5, WebGL, audio streams, and more
+
Missing partners: Apple, Google, Microsoft, …
Creativity
John’s phone
New news!
Google launches Google Music (May 10th)
Google launches Google Music (May 10th)
+
Microsoft acquires Skype for $8.5 billion (May 10th)
Google launches Google Music (May 10th)
+
Microsoft acquires Skype for $8.5 billion (May 10th)
+
Nvidia acquires Icera – a maker of baseband processors (May 9th)
Mobile applications
What business case is there in mobile applications?
Telia Navigator for IPhoneGoal: ”Create a good looking navigator”
A Swedish Industrial CorporationLaunching a revolutionary new product next year.
Create an advanced 3D game for Android & iOS.
A Swedish bank wanted tocreate an app for iOS & Android so their
clients can get live data to their phones
Another Swedish Industrial Corporation isrolling out iPhones worldwide, to everyone
Needed help to create an internal app strategy
1. Selling apps as productsSimple business case
1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
3. Apps as added value to clientsComplex business case - how can this value be measured?
1. Selling apps as productsSimple business case
2. Apps as a part of a marketing campaignRelatively simple business case - reserve marketing budget
3. Apps as added value to clientsComplex business case - how can this value be measured?
4. Internal apps for data and media accessComplex business case - how can the cost be motivated?
Mobile applications are products
Mobile applications are products
+
Normal product development processes apply
Mobile applications are products
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Normal product development processes apply
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Keywords are Marketing, Usefulness and Quality
THANK [email protected]