KULTAM - IP Comm for Customer (Cisco)

7/31/2019 KULTAM - IP Comm for Customer (Cisco)

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2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Cisco Unified

IP Communications

Adhe Widi Astato

Area Academy Manger

Cisco Systems Indonesia

[email protected]
mailto:[email protected]:[email protected]


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New World Applications

Cisco IP Communication Overview

Component

Top Myths of IP Communications

Agenda

Implementation Scenario


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1990: Transformation ofBusiness Computing

Centralized control

Inflexible

Vendor-driven services

Mainframe Computer - 1975 PC LAN - 1990

Distributed control

Customization

User-driven services


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2003: Transformation ofBusiness Communications

Centralized control

Inflexible

Vendor-driven services

Digital PBX - 1995 IP PBX - 2003

Distributed control

Customization

User-driven services


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Communications TechnologyComplexity:Disparate Multiple Devices


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The Underlying ProblemInnovation Has Created Complexity

15 Attachments!!

u there?

Meetings All Day

120 E-Mails!

Have a Minute?

10 Voicemails!

Information Overload Too many devices

Anywhere/anytime

Technology Limits Disparate solutions

Disparate access
http://images.google.com/imgres?imgurl=www.jensbenecke.de/l-oe-threads.png&imgrefurl=http://www.jensbenecke.de/l-oe-de.php&h=754&w=1019&sz=136&tbnid=XYeyLnVi1W4J:&tbnh=110&tbnw=148&start=3&prev=/images%3Fq%3Dmicrosoft%2Boutlook%26hl%3Den%26lr%3D


7/58 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

What Users Really Want

Information Control Where I am

When I want

Technology Solutions Devices that work together

Simple access to services
http://images.google.com/imgres?imgurl=www.jensbenecke.de/l-oe-threads.png&imgrefurl=http://www.jensbenecke.de/l-oe-de.php&h=754&w=1019&sz=136&tbnid=XYeyLnVi1W4J:&tbnh=110&tbnw=148&start=3&prev=/images%3Fq%3Dmicrosoft%2Boutlook%26hl%3Den%26lr%3D



Communications TechnologyComplexity:Mr. Gadget



Communications TechnologyComplexity:Devices that work together with Simple Access

IP


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180,000 Cisco IP Phones



Cisco IP Phones InstallationsIndonesia

Bank Mestika Dharma





Component


Agenda




The Top Myths of IP CommunicationsThe Myths vs The Reality

The Myths Customers should wait to deploy IP

Communications until thestandards are more mature

IP Communications is more

expensive than implementing atraditional TDM system

There is no single compellingapplication ("killer application") forIP communications today

IP Communications systems areless secure & less reliable

Deploying IP Communicationsmeans throwing away your currentPBX voice solutions

The Reality Fundamental standards for IP

Communications are already inplace; new standards will continueto emerge

IP Communications solutions areproven to offer lower TCO and highROI

There are many applicationsavailable today that cut costs,increase revenue, and improvecustomer satisfaction

IP Communications solutions aresecure and reliable

IP Communications solutions offermigration at an organization'spreferred pace


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The Top Myths of IP CommunicationsThe Five Nines Story

The recommended solution for campus deployments of IPtelephony has redundant core and distribution layers, andredundant CallManager servers

This solution has a predicted availability of99.999743%

Call Manager

Cluster

Access

Switches

CoreSwitches

DistributionSwitches

Distribution

Switches

Distribution

Switches

Boundary

PSTN

PSTN gateways


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From #6

WW Enterprise & SMB Voice Shipments: Revenue

0

100

200

300

400

500

02 Q3 02 Q4 03 Q1 03 Q2 03 Q3 03 Q4 04 Q1 04 Q2 04 Q3 04 Q4 05 Q1 05 Q2 05 Q3

M$

Source: Synergy Research Group, 2005

to #1 in Overall Enterprise Voice!

3Com

Mitel

NEC

Nortel

Siemens

AlcatelAvaya

Cisco





Component


Agenda




Cisco IP CommunicationsPBX Architecture

Trunk Connections

Line Connections

Switching

Call Processing



Cisco IP CommunicationsCisco IP Communications Architecture

Trunk Connections

Line Connections

Switching

Call Processing

Cisco CallManager

Cisco CatalystEthernet Switch

Cisco IP Phone

Voice Enabled Router or Gateway

CallManager Express

Cisco CatalystPatch Panel

Cisco IP Communicator


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How do you support 7,500 extensions ?Cisco CallManager vs Legacy PBX

Legacy PBXCisco CallManager


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Intergrated Services Routers (ISR)Cisco CallManager Express (CCME)

Allows administrators and users easy access to manage the system and individual

mailbox preferences Simplified user interface for Moves, Adds, and Changes Provides a combination of familiar Cisco CLI and GUI alternatives for system

management

Local and remote access

Separate login allows Administrator or Users privileges. Admin privileges can becustomized to limit access as appropriate

GUI shared with Cisco Unity Express


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Integrated Services Routers (ISR)Cisco Unity Express (CUE)

Autoattendant and voice-mail system for the smalland medium office

Supports Cisco CallManager or Cisco CallManagerExpress deployment scenarios

Choice of Network Module or Advanced IntegrationModule for complete flexibility

Supported on broad range of Cisco routers

industry leading Cisco 2800 and 3800 series 12 to 120 mailboxes, 4 to 16 ports

VPIM Networking with Cisco Unity Express or CiscoUnity

International language support

SNMP agent for remote monitoring, data collection

and trap management

Key Benefits: Cost-effectiveSpecifically designed forbranch office

Application integrationFewer devices tomanage

Intuitive user interfaceUses same menu andprompts as Cisco Unity

Investment protectionIncrease mailboxcapacity via simple

software upgrade Broad range of

configurations and scale

Feature velocityHighfeature velocity to meetmarket and customerneeds quickly


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Integrated Services RoutersSIP/SCCP IP Phones Capacity

Cisco Router #- Phone # - Extension CUE VM

2801 24 120 AIM Only

2811 36 144 AIM/NM

2821 48 144 AIM/NM

2851 96 384 AIM/NM

3825 168 500 AIM/NM

3845 240 720 AIM/NM


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Laptop (W2K, XP)


Audio Head Set

Plantronic

Clarisys

Video Telephony Advantage

Cisco IP CommunicatorPC . Office Phone Video Phone


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Component


Agenda



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Cisco IP Communications1990s : Separate Data and Voice Network

Head Quarter Branch Office

SERVERS

WAN

ROUTER

PSTN

PBX

Internet

INTERNET

Branch Office


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Cisco IP Communications2000s : Voice over IP (VoIP)


SERVERS

WAN

PSTN

PBX

Internet

INTERNET

Branch Office


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Cisco IP Communications2002s : IP Telephony + VoIP


SERVERS

WAN

PSTN

PBX

Internet

INTERNET

Branch Office

IP TEL

V

V

V


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Component


Agenda



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Cisco IP CommunicationsDifferentiator: Cisco IP Phone Services


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IP Telephony Appliance

Web site integration via

XML

Personalized menusvia softkeys

Corporate directoryintegration via LDAP

Extensible interfacewith IP services offersclear differentiation toPBX connected devices

Irfan SetiaputraCEO, Indonesia

Irfan Setiaputra

Cisco IP CommunicationsCisco IP Phone 7960 Display Applications


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XML Applications


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XML Applications (contd)


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Developing Your Own Applications

E t i M bilit


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Enterprise MobilityDual Mode Handset

E t i M bilit


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Cell or PSTN Phone

Cisco IP Phone

Cisco Mobility ManagerCMM

Cisco Call ManagerCCM

Cisco CallManagerresides on MCS Server

Cisco Mobility ManagerResides on MCS Server

Cisco IP Phone /Soft Phone Clients

Any standardCell or PSTN

Phone

Enterprise MobilitySolution Components

E t i M bilit


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Cell or PSTN Phone

Cisco IP Phone

Cisco Mobility ManagerCMM

Cisco Call ManagerCCM

Cisco CallManagerresides on MCS Server

Cisco Mobility ManagerResides on MCS Server

Cisco IP Phone /Soft Phone Clients

Any standardCell or PSTN

Phone


E t i M bilit


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Features & Benefits Simultaneous Ring (Desk and Cell

Phone)

Single Business Number

Single Voice Mail Box

Desk Pickup

Cell Pickup

Mobile Voice Access


Dual-Mode Phone


CiscoCallManager

Remotedestination

Cisco MobilityManager

Caller

CiscoIP Phone

EnterpriseIP Network

E t i M bilit


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Inbound call to Desk phone

The desk phone starts ringing and themobility application is offered

The mobility application places a call tothe cell number

If the cell phone answers, the MobileConnect application does mediamanipulation to answer the call byswapping the media information of theoutbound call and inbound call.

The answer stops the ringing on the IPPhone. Call appears in desk phone asIn use Remote

The answer anchors the call in theenterprise

CiscoCallManager

Remotedestination


Caller

JTAPI

Enterprise MobilitySimultaneous Ring

CiscoIP Phone

In useremote



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Enterprise Mobility


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Inbound call to IVR on H323 Gateway

Gateway IVR interacts with CMM andplays prompts and collect data forauthentication and destination numberuser wants to dial. CMM verify theidentity of the caller, and collects the

destination number information.

CMM then transfers the call fromGateway to a selected outgoing CTIPort.

CMM uses the shared line CTIPort ofthe user to make call out to destination

number.

Once the destination number answersCMM does media manipulation and callis in connected state between remotedestination and destination number.

CiscoCallManager

Caller


Destination

IVR

Enterprise MobilityMobile Voice Access

CiscoIP Phone



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The Strategic and Financial


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Reduce Cost of Network Ownership Reduction in Equipment and Maintenance Costs

Combining multiple network Infrastructure into a single IP-based Network

Centralized Call Processing at HQ

Reducing the number of wiring drops

Reducing or eliminating PBX upgrade costs

Reduction in Network Administration Costs

Improving the productivity of network support through simplified networkmanagement

Enabling network support staff to manage much higher user communities with samenumber of personnel (Share Resources/Services)

Minimizing expenditures associated with moves, adds and changes

Reduction in Network Carrier Costs

Reducing long distance and International tariffs for Voice and Fax via toll-bypass

The Strategic and FinancialJustificationWhy IP Communications ?

The Strategic and Financial


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Enhanced Business CommunicationsEnable Mobile Workforce

Enable employees to be as productive out of the office as theyre in the office

Unified Messaging

Deliver every message regardless of media or type into a single inbox

Personal Communication AssistantsTools to forward critical calls to the most appropriate number

IP Video Solutions

Video-on-demand capabilities to the desktop (Save on travel costs)

IP Phones and IP Soft Phones

XML based application such as employee directory, daily calendars, e-mail and voice mailaccessible via phones

Multi-channel Contact Centers

IP Contact Center enable call agents to be located remotely

The Strategic and FinancialJustification Why IP Communications ?


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KULTAM - IP Comm for Customer (Cisco)

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