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Brought to you by: Where Sharing Adds-up ;-) Leverage your online community with word-of-mouth deals!
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KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

Jan 28, 2015

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Technology

Etienne Ricco

Our platform allows you to leverage the power of social sharing with your fans & consumers expanding your social followers base, driving footfalls to your shop or online venue and improving your business visibility online.
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Page 1: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

Brought to you by:

Where Sharing Adds-up ;-)

Leverage your online community with word-of-mouth deals!

Page 2: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting
Page 3: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

• Looking for a sustainable & consistent way to engage and leverage all your social communities?

• To raise awareness & reach new prospects customers using your customers as Endorsers?

• While encouraging conversions and sales at your online and/or offline point of sell?

• And being able to monitor your return on engagement on multiple social channels from one single point?

DAILY CHALLENGES

Page 4: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

KrowdKick is an online platform that allows merchants to engage

their community with word-of-mouth deals and transform them

into a powerful mechanism for acquiring tens of thousands of new

leads and even more followers!

Where sharing adds-up ;-)

Page 5: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

WORD-OF-MOUTH DEALS

Downline registrations Voucher value

1 (original registree) $20.00

1 + 2 friends $50.00

1 + 4 friends $70.00

Each participants gets rewarded with a $70.00

gift voucher for introducing 4 friends to

the deal.

The same ‘Social Deal’ applies to his/

her friends, friends of friends, etc.

Page 6: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

DEAL TYPESDeal types What How it works

CASH

DISCOUNTS

INCENTIVE

VNDUsers earn cash vouchers of

increasing value as they manage to bring in referrals.

% Users earn increasing discounts as they manage to bring in referrals.

?User earn bundles of goodies of

increasing value and awesomeness.

✓ Platform allows merchants to set a maximum promotion budget for each deal. Deal will run until that budget is reached.

✓ Besides the SNS susbcription options, Fans may can “follow” your Brand on KROWDKICK thus receive push notification whenever new deal is available.

Page 7: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

WE RUN DEALS ON YOUR FACEBOOK PAGE

✓ We build & customize the App & User workflow to fulfill your Branding & Business needs

Page 8: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

YOU CAN GET MORE ‘LIKES’

✓ Fan Gating (optional): Only those who ‘like’ your page are able to join your deals and promotions (i.e. social reach)

Page 9: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

COLLECT QUALIFIED LEADS

Qualified Registration

Page 10: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

WE MAKE IT EASY & FUN FOR USERS TO SHARE YOUR DEALS

User can track their downline too

Multiple ways for user to share the deal with friends

User tracks the offer on the Merchant’s Branded App

✓ Automatic notifications can be enabled to be shared on user timeline whenever user is about to unlock a new reward

Page 11: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

✓ FACEBOOK sharing: User shares the deal... by means of public sharing on public timeline OR writing a message to a friend ;-)

✓ Deals can also be shared directly by webmail (Gmail, Yahoo Mail, Hotmail).

COMMUNITY SHARES WITH COMMUNITY

Page 12: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

DEALS CAN BE SHARE ACROSS MULTIPLE PLATFORMS OR BY EMAIL

Email Marketing(database)

Ad Marketing(banners)

Page 13: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

Your offer (right in

the middle of the

timeline)

Paid ads

AS A RESULT, YOU BECOME A LOT MORE VISIBLE

✓ For improved reach, deal can also be shared be means of Sponsored Posts (Service provided by Facebook, cost not included in our fee).

Page 14: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

WE SEND VOUCHER TO USERS...AND SUPPORT VOUCHER VALIDATION

Deal participants collect their vouchers ready to be redeemed. Voucher is available directly on the FB app. One copy of the

voucher is sent to the participant by email as safe fail.

Merchants are able to control vouchers by means of our online redeem tool (free). We can also supply you web service support. Contact us for more details.

Page 15: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

Once deal is launched, merchant can assess clicks, registrations, redeems in real-time. We also provide downloadable report inclusive of

impressions, visits & clicks analytics.

REAL-TIME DEAL ANALYTICS

Page 16: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

KEY BENEFITS

1. ACQUIRE QUALIFIED LEADS.

2. ENGAGE & BUILD UP your community while keeping it fun & relevant.

3. BECOME MORE VISIBLE SOCIALLY & DIGITALLY (e.g. Shares, Likes, Follows, RT, +, Clicks, comments, etc.).

4. 100% COST-EFFECTIVE PERFORMANCE-BASED: With social deals, you give away rewards only when qualified leads are acquired. Furthermore, each deal can be configured not to exceed a specific promotion budget.

Page 17: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

Pay for what you get

From $1.00 to $3.00++* for each qualified lead

NOTE: Registration fee may vary depending on criteria used to qualify the lead. simple deal registration ($1.00/lead) +

Facebook page like ($2.00/lead) + Survey/online registration ($3.00++/lead). This fee may be subject to a minimum

order. For more details, please contact us: [email protected]

Deliverables:• Customized Facebook app to run your deals from your FB page • Engage & reward existing fans & key influencers• Improve awareness (i.e. Earned media)• Increase social reach (i.e. Additional fans, followers, Likes)• Opt-in qualified leads (i.e. Survey, Service registration, etc.) • Measure the intent to purchase

Page 18: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

SERVICE COMPARISON

Features Traditional Daily deal KrowdKick

Viral NO YES

Improved online visibility & social reach

NO YES

Discount At least 50% off Up to your expectations

Voucher delivery Physical / Snail Mail Email

Promotion types DISCOUNTS ONLY DISCOUNTS, GIFT VOUCHERS, GOODIES

Customized tiers NO YES

Commission / fee 50% on COG Flat fee per deal or Subscription-based

Money collection Daily deal site Directly in your Shop (online/offline)

Page 19: KrowdKick, Social Word-of-Mouth deals platform by TouchPoint Consulting

IN A NUTSHELL

KrowdKick is a simple, cost-effective & flexible way to leverage digital word-of-mouth using merchant’s existing fan base. Gets brands & merchants in the customers’ hands whilst providing them accruing incentive for their

increased sharing, advocacy & loyalty.