Super-Search 28.02.11 - Fordrag holdt av Kristjan Mar Hauksson.
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1. A positive disconnect between
Data and Reports
Kirstjn Mr Hauksson| FEBRUARY 2011
2. Security
Kirstjn Mr Hauksson| FEBRUARY 2011
3. Security Issues
This is a HOSTED solution
This is a Enterprise level SaaS solution
Software as a Service / Softwareon Demand
From asecurityissue standpoint YWA confirms to the toughest of EU
(German) privacy laws
Can be served both for HTTP and HTTPS
web.analytics.yahoo.com/features
4. Reports
Kirstjn Mr Hauksson| FEBRUARY 2011
5. YWA versus Google
CMS Watch found that Yahoo!s Web Analytics software is better than
Googles in some important key areas, including:
Access control options and approach to multi-site analytics
Monthly page-view limits (200MM for Yahoo! vs. 5MM for Google
unless an active Google AdWords campaign is present)
Access to traffic data both vendors retain the right to hold and
use your web analytics data, but only Yahoo! gives the ability to
export un-aggregated data.
Longer historical availability of reports and data.
Although Google has made some advances in its analytics platform,
including report API, enterprise consumers are still concerned
about data access and migration in Google analytics. This gives
Yahoo! an advantage.
6. YWA Key Points
Executive Analytics Dashboards
View key performance metrics within customizable executive
dashboards.
Raw and Real Time Data Collection
Near real-time data collection allows you to see data in reporting
within moments of the actual website visit.
Visitor Demographics Reports
Better understand who your customers are and how to better align
your marketing with your desired audience.
Visitor Behavioural Reports
Learn the interest categories and top Yahoo! properties visited by
your customers.
Custom Reports and Custom Fields
Customize your data collection with Custom Fields. Customize your
reports with the Custom Report Wizard.
Advanced Data Visualization with Notes
View reporting data with new visualization options. Add notes to
the chart and export annotated charts as PDF files.
Advanced Advertising Campaign Management
Track your PPC, Display, Email and other campaigns all in one
place.
Merchandise & Engagement Reporting
Identify purchase patterns to help promote profitable products and
services
Visitor Click Path Analysis
Analyse visitor click paths to track popular paths and identify
common drop-off points.
Pre-Configured Conversion Funnels and Ad Hoc Scenarios
In addition to viewing pre-defined conversion funnels, create new
sales funnels on-the-fly and apply them to historical data.
Workflow Management
Make site monitoring and report management easier and less
time-consuming.
Fast Deployment
Copy and paste our tracking code into your web pages and tracking
begins almost immediately.