Krista Johnson Portfolio

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BRAND DESIGN

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Design & Communication

KRISTA DERUVO JOHNSON732 Mamaroneck Avenue, White Plains NY, 10605

914.714.9681 • [email protected] • linkedin.com/in/kristadj

I was that kid who knew exactly what she wanted to be when she grew up, and

was fortunate enough to make it happen. Artist from birth, designer for over 20

years, and I am still doing what I love—using my skills to help businesses grow.

Along the way I’ve had the opportunity to work for both large and small

advertising agencies, in-house marketing departments and even ran my own

business for several years. These vast experiences have one common thread—

finding the best solution to the challenge presented through well-executed

design.

I’m passionate about creating visual solutions that spark the audience to take

action, while keeping ROI top of mind. While I work well as a one woman show,

I shine when part of a team of marketing professionals who can inspire each other

to develop dynamic programs.


PRINT ADVERTISING

www.la� te.com

Légende, the taste of elegance.

Bordeaux, France.

CAMPAIGN SUPPORTED BY REGULATION EC N. 1308/13

CAMPAGNA FINANZIATA AI SENSI DEL REGOLAMENTO CE N. 1308/13

CAMPAIGN FINANCED WITH THE SUPPORT OF THE EUROPEAN UNION

IMPORTED BY: PASTERNAK WINE IMPORTS(800) 946-3110 • WWW.PASTERNAKWINE.COM

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PWI Ad-Valdo-BevMedia Dec2015.indd 1 11/9/15 12:07 PM

T H E L A N D O F

BRING EXCEPTIONALTO THE EVERYDAY

IMPORTED BY: PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COMWWW.FACEBOOK.COM/PASTERNAKWINE

WWW.TWITTER.COM/PASTERNAKWINE

campaign financed with the support of the european union

imported by: pasternak wine imports • www.pasternakwine.com

DBR-2014-WS-finalREVISE.indd 1 8/28/14 11:40 AM


PHOTOGRAPHY

PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COMfacebook.com/pasternakwine

twitter.com/pasternakwine

YOU ARE CORDIALLY INVITED TO A

Private Dinner Hosted by Baron Eric de RothschildBouley Restaurant, 163 Duane Street, NYC

October 21, 2015 at 7:00 pm

CHAMPAGNE BARONS DE ROTHSCHILD, BLANC DE BLANCS, EN JEROBOAMCARRUADES DE LAFITE, 2006 EN MAGNUM

CHÂTEAU LAFITE ROTHSCHILD, 1998 EN MAGNUMCHÂTEAU LAFITE ROTHSCHILD, 1990 EN JEROBOAM

CHÂTEAU RIEUSSEC, 2007

BARON ERIC DE ROTHSCHILD

©DBR (LAFITE)


CAMPAIGN - L’ESPRIT LAFITE



by Domaines Barons de Rothschild (Lafite)

Be partof the

www.lafite.com

Légende, the taste of elegance.

“ It all started in the nineties. We wanted to offer our consumers a discovery of the different terroirs and tastes of Bordeaux. A name had to be found. A name that could live up to expectations. A hint to the Rothschild family and the rich history of Château Lafite. A Légende was born. ”

Christophe Salin President & CEO

As an inheritance of the wines produced from their prestigious vineyards, Domaines Barons de Rothschild (Lafite) elaborated a range of more approachable wines for everyday drinking. Légende was developed in five major appellations: Bordeaux Rouge, Bordeaux Blanc, Médoc, Saint-Emilion and Pauillac.

Légende is an opportunity to discover one of the greatest wine regions in the World, Bordeaux, and its different expressions and terroirs.

The production of the wines is supervised by our oenologist, Diane Flamand. Domaines Barons de Rothschild (Lafite) has made excellence in wine-making practices the basis of its development. Diane elaborates wines following the same approach: passion, discipline, humility, excellence and harmony.


CAMPAIGN - LÉGENDE

T H E B O R D E A U X D I S C O V E R Y G A M E

The Bordeaux Discovery Game is an interactive educational game to be used at kickoffs, dinners, tastings. There is no formal script - you may incorporate the game in any part of the presentation.

Légende is an opportunity to discover one of the best wine regions in the World, Bordeaux, and its different expressionsand terroirs. The postcard features the four of the applelations of Bordeaux. The stickers use adjectives to describe the wines from these regions. Ask your participants to challenge themselves to match the description to the appelation.



Saint-Emilion

Médoc Bordeaux

Pauillac

FRESH &

PLEASANT

ROBUST &

POWERFUL

EXPRESSIVE &

ELEGANT

Harmonious &

Silky

Round &

Fruity

Complex &

Well- Structured

SOFT &

SEDUCTIVE

Racy &

Distinguished

Saint-EmilionPauillac Bordeaux Médoc

Nowyou will know

everything aboutthe Bordeaux

terroirs.


Be partof the

IMPORTED BY: PASTERNAK WINE IMPORTS(800) 946-3110 • WWW.PASTERNAKWINE.COM

CAMPAIGN FINANCED WITH THE SUPPORT OF THE EUROPEAN UNION


Be partof the

www.lafite.comLégende, the taste of elegance.

“ It all started in the nineties. We wanted to offer our consumers a discovery of the different terroirs and tastes of Bordeaux.

A name had to be found. A name that could live up to expectations. A hint to the Rothschild family and the rich history of Château Lafite.

A Légende was born.”

BORDEAUX ROUGER O U N D & F R U I T Y

BORDEAUX BLANCF R E S H & P L E A S A N T

SAINT-EMILIONH A R M O N I O U S

PAUILLACR O B U S T & P O W E R F U L

MÉDOCE L E G A N T

• Embodies Lafite tradition and the prestigious terroir of Pauillac to create a racy wine of great elegance and finesse

• 70% Cabernet Sauvignon, 30% Merlot

• One of the most famous appellations of Bordeaux, Saint-Emilion produces red wines with a distinctive softness and approachability

• 95% Merlot, 5% Cabernet Franc

• This appellation embodies the famed Bordeaux trademark for harmonious elegance and aromatic complexity


• Spanning the left bank of the Gironde River, Médoc is a famed region that produces remarkably well-structured and complex red wines


• From Entre-Deux-Mers, one of the largest appellations in Bordeaux that produces 90% of Bordeaux dry white wines

• 55% Sauvignon Blanc, 45% Semillon

IMPORTED BY: PASTERNAK WINE IMPORTS

HARRISON, NY • WWW.PASTERNAKWINE.COM


CAMPAIGN - LAND OF LOS VASCOS

EXPERIENCE

LOS VASCOS

BRING EXCEPTIONAL TO THE EVERYDAY

90-91Grande Réserve Cabernet Sauvignon 2012

PTSJamesSuckling.com 8/14

BRING EXCEPTIONALTO THE EVERYDAY

T H E L A N D O F


SELLSHEETS

TOTAL ROSÉ WINES

Valu

e G

row

th

Volu

me

Gro

wth

+41

.8%

+20

.3%

PASTERNAK LEADING THE WAYNIELSEN REPORTS

SOURCE: NIELSEN 52 WEEKS, SEPTEMBER 2016

PASTERNAK SPARKLING WINES–OUTPERFORMING THE CATEGORY

PASTERNAK WINES ARE PINK HOT!

Out of 100+ Wine Companies as measured by Nielsen Off-premise channels, PASTERNAK WINE IMPORTS was 1 of only 6 companies that achieved:

3 Double Digit Dollar Growth3 Dollar % Growth exceeded Volume % Growth (Premiumization)

3 Premium Priced Portfolio (>$12 Average Retail Price)

B R E A K I N G N E W S

0

5

10

15

20

25

30

TOTALSPARKLING

PROSECCO SPARKLINGROSÉ

FRENCHSPARKLING

CHAMPAGNE

+9%

+27.1%

$ 11.

67av

erag

e p

rice

$ 12.

13av

erag

e p

rice

+20.6%

$ 19.

21av

erag

e p

rice

VO

LUM

E G

ROW

TH (%

)

+12.2%

$ 15.

54av

erag

e p

rice

+10.5%

$ 52.

13av

erag

e p

rice

• Prosecco bringing new consumers into the sparkling category

• No longer a special occasion wine– all year long

• 60% of Volume in the $8-$20 price range

• Albrecht Rosé +52% #1 Best Selling Crémant d’Alsace in the US

• Valdo Prosecco +30% Valdo #1 Best Selling Prosecco in Italy

• Los Vascos Rosé +40.8% Value/+31.8% Volume

• La Petite Perrière Rosé +110.3% Value/+109.0% Volume

• Valdo Sparkling Rosé +44.0% Value/+44.2% Volume

Rosé is just over 1% of Table wines, but growing at +40% in Value • Premium Rosés from France leading but not alone - 54% French/46% All Other• Summer & Female skewed–opportunity to extend

beyond summer and to more males



SUMMER WINES UNDER $15 TO PAIR WITH BURGERS, RIBS,

TACOS & MORE

Wine expert Leslie Sbrocco shares her picks for wines under $15 to pair with your favorite

summer foods.

About Leslie Sbrocco: An award- winning author, speaker, consultant, and television host, Leslie Sbrocco is known for her entertaining approach to wine and food, as well as inspiring others to live a life of passion. Voted as one of the Top 100 most influential people in the American wine business, Sbrocco’s engaging personality, humor, and ability to connect with the audience – whether on screen or on stage – are her trademarks.

“ The best all-purpose BBQ wine is pink. It’s a winner with a summer staple, watermelon, but also work with everything on the table and off the grill. This cheerful rose wine from the sunny South of France is dry, light and succulently fruity. From a family owned winery, Saget, and priced at $10 a bottle, it’s a staple for any table.”

JUNE 3, 2016

AS SEEN ON

CURRENT

ARRIVING APRIL 2016



VALDO HAS A NEW LOOK THAT CELEBRATES ITS HERITAGE AND LEGITIMACY AS

CASENEW tear-pack for improved retail visibility that also includes the No. 1 Call-out and 90th Anniversary logos

90TH ANNIVERSARYNEW Anniversary neck stamp. Founded in 1926, Valdo is currently celebrating its 90th anniversary as one of the oldest Prosecco producers in Italy

NO. 1NEW #1 Call-out Sticker. Valdo has been the single Best Selling Prosecco in Italy for 15 years running as measured by IRI scan data in Italy

FRONT LABELNEW Crest-like front label is confident and memorable to complete the bold new look

THE PROSECCO LEADER IN ITALY


CORPORATE COLLATERAL

DOMAINES BARONS DE ROTHSCHILD (LAFITE)CHÂTEAU LAFITE ROTHSCHILD 2010WINE ENTHUSIAST 5/13

100 P O I N T S

DOMAINES BARONS DE ROTHSCHILD (LAFITE)CHÂTEAU DUHART-MILON 2012WINE ENTHUSIAST 5/15

94 P O I N T S

DOMAINES BARONS DE ROTHSCHILD (LAFITE)CHÂTEAU DE L’EVANGILE 2012WINE SPECTATOR 3/15

94 P O I N T S

DOMAINES BARONS DE ROTHSCHILD (LAFITE)CHÂTEAU RIEUSSEC 2013JAMESSUCKLING.COM 2/16

98 P O I N T S

CHAMPAGNE BARONS DE ROTHSCHILDBLANC DE BLANCSWINE SPECTATOR 10/15

91 P O I N T S

DOMAINES BARONS DE ROTHSCHILD (LAFITE)LÉGENDE BORDEAUX ROUGE 2014DECANTER WORLD WIDE AWARDS 2016 SILVER AWARD

90 P O I N T S

96 P O I N T S

+

JEAN PIERRE MOUEIX CHÂTEAU HOSANNA 2010ROBERT PARKER’S WINE ADVOCATE 2/13

97 P O I N T S

JEAN PIERRE MOUEIX CHÂTEAU LAFLEUR 2010WINE SPECTATOR 3/13

94 P O I N T S

JEAN PIERRE MOUEIX CHÂTEAU LA GRAVE 2010WINE SPECTATOR 10/13

CHAMPAGNE BARONS DE ROTHSCHILDROSÉWINE SPECTATOR 10/15

91 P O I N T S

CHAMPAGNE BARONS DE ROTHSCHILDBRUTWINE SPECTATOR 10/15

90 P O I N T S

BODEGAS CAROCARO 2013JAMESSUCKLING.COM 5/16

96 P O I N T S

BODEGAS CAROAMANCAYA GRAN RESERVA 2013JAMESSUCKLING.COM 5/16

93 P O I N T S

BODEGAS CAROARUMA 2015JAMESSUCKLING.COM 5/16

91 P O I N T S

LOS VASCOSLE DIX DE LOS VASCOS 2012JAMESSUCKLING.COM 8/14

96 P O I N T S

LOS VASCOSGRANDE RÉSERVE CABERNET SAUVIGNON 2013JAMESSUCKLING.COM 5/16

92 P O I N T S

LOS VASCOSCARMENÈRE GRANDE RÉSERVE 2012JAMESSUCKLING.COM 7/15

91 P O I N T S

LOS VASCOSCABERNET SAUVIGNON 2015JAMESSUCKLING.COM 5/16

92 P O I N T S

LOS VASCOSCHARDONNAY 2015JAMESSUCKLING.COM 5/16

92 P O I N T S

LOS VASCOSSAUVIGNON BLANC 2015JAMESSUCKLING.COM 11/15

90 P O I N T S

LOS VASCOSROSÉ 2015JAMESSUCKLING.COM 11/15

90 P O I N T S

DOMAINES D’AUSSIÈRESCHÂTEAU D’AUSSIÈRES 2013ROBERT PARKER’S WINE ADVOCATE 4/16

93 P O I N T S

90 PO INTS P LUS C LUBPASTERNAK WINE IMPORTS

10/28/16

BORDEAUX CRU CLASSÉ, FRANCE BORDEAUX, FRANCE

CHAMPAGNE, FRANCE

CHÂTEAU LAFITE ROTHSCHILD • PAUILLACChâteau Lafite Rothschild is one of only five classified “first” growths and thus the designation as 1st er Cru in 1855. Baron James de Rothschild purchased Château Lafite in 1868 and has remained under Rothschild family ownership since. Carruades de Lafite is the second wine of the Château.

CHÂTEAU L’EVANGILE • POMEROLIn 1990, Domaines Barons de Rothschild (Lafite) acquired Château L’Evangile from the Ducasse family with the goal of bringing sustained care and winemaking expertise to the operation. Initial modifications included a more refined selection of the fine wines, and the creation of Blason de L’Evangile as a second wine. The estate stretches 13 ha between Château Petrus and Château Cheval Blanc.

CHÂTEAU RIEUSSEC • SAUTERNESChâteau Rieussec was acquired by Domaines Barons de Rothschild (Lafite) in 1984. Château Rieussec Classified as a First Growth in 1855 and is located in Fargues (adjacent to Château d’Yquem). Rieussec is one of the biggest estates in Sauternes with 92 hectares of vines, situated on the “communes” of Sauternes and Fargues.

CHÂTEAU DUHART MILON • PAUILLACIn the early 18th century, Pauillac began widespread grape cultivation at the urging of the Lafite lords. The 1855 classification recognized the quality of Duhart- Milon’s soil by ranking it as the only 4th growth wine in Pauillac. In 1962, Domaines Barons de Rothschild (Lafite) acquired the property from the Castéja family. Since the acquisition by Domaines Barons de Rothschild (Lafite) the vineyards have been totally overhauled and the chais renovated.

CHÂTEAU LAFLEUR • POMEROLChâteau Lafleur is located at the crest of the Pomerol plateau directly adjacent to Château Petrus and contiguous to Chateaux La Fleur Petrus, Le Gay, Vieux Château Certan and Hosanna. The vineyard is 4.5 hectares in size, or approximately 9 acres “d’unseul tenant”. The vineyard, though small, contains a great diversity of soil types. It is the diversity of soil types that contributes the indescribable complexity to the wines of Lafleur.

LÉGENDE • BORDEAUXLégende is an opportunity to discover one of the greatest wine regions in the World, Bordeaux, and its different expressions and terroirs thru the eyes of Domaines Barons de Rothschild (Lafite). Légende was developed in five major appellations: Bordeaux Rouge, Bordeaux Blanc, Médoc, Saint-Emilion and Pauillac.

CHÂTEAU HOSANNA • POMEROLIn early 1999 the establishments Jean Pierre Moueix purchased the Château Certan-Giraud in Pomerol. The property was divided into two parts, one of which was sold. The remaining 12 acres parcel, located on the plateau of Pomerol, was renamed Hosanna, it faces Petrus and lies between La Fleur, Vieux Certan and Certan de May. The soil is a beautiful red gravel with layers of clay.

CHÂTEAU GRAND VILLAGE • BORDEAUX SUPÉRIEUR40 acres planted only to red grape varieties: 70% Merlot, 25% Cabernet Franc and 5% Cabernet Sauvignon. The average age of the vines is approximately 20 years. Appellation is Bordeaux and the estate is located between Fronsac and Bourg. The terroir is made of clay-calcareous soil and the estate is owned by Jacques Guinau-daeau, owner and winemaker of the illustrious and very rare Château Lafleur Pomerol.

CHÂTEAU LA GRAVE • POMEROL“Pomerol Perfection”- One of the most elegant and accessible Pomerols in the Moueix portfolio. A true expression of terroir. Balanced, gentle, opulent and ages well, but approachable in youth.

CHAMPAGNE BARONS DE ROTHSCHILDThe three branches of the Rothschild family have joined forces with Champagne families whose passion, for generations, has been to produce exceptional wines. This unusual alliance offers every assurance of a fine product, through shared know-how that guarantees top-quality craftsmanship in the purest of traditions. Drawing on their experience in the world of wine, the Barons de Rothschild have again achieved excellence.

CHÂTEAU LA NERTHE • CHÂTEAUNEUF-DU-PAPEChâteau La Nerthe is one of Châteauneuf’s oldest estates and a benchmark producer of the region. Located in the heart of the AOC, the 225 acres of Château La Nerthe’s vineyards are located in a single block around the château and have been certified EU organic since 1998. The classic Châteauneuf terroir of the famous galettes dominates the on-average 40 year old vineyards.

PRIEURÉ DE MONTÉZARGUES • TAVELPrieuré de Montézargues is owned by the Richard family, proprietors of Château La Nerthe and Domaine de la Renjarde. A former abbey founded by monks in the 12th Century, the majestic Prieuré de Montézargues stands deep in a protected corner of the Southern Rhône Valley, in the Tavel AOC.

LES CASSAGNES DE LA NERTHE • RHÔNE VALLEYA gateway to La Nerthe, offering the same flawless technical expertise that consumers have come to associate with the Estate.

RHONE VALLEY, FRANCE

(800) 946-3110 • WWW.PASTERNAKWINE.COM WWW.FACEBOOK.COM/PASTERNAKWINE WWW.TWITTER.COM/PASTERNAKWINE

ALSACE, FRANCE

LUCIEN ALBRECHT - CRÉMANTA legacy of quality since 1425 with wines produced from vineyards in Orschwihr, Alsace. In the early 70’s, Lucien Albrecht, was one of the three founding fathers of the regulated Crémant d’Alsace. Today, Albrecht is the #1 selling Crémant d’Alsace in the U.S.

LUCIEN ALBRECHT - RESERVESAlbrecht “Reserve” wines are hand crafted with the goal of everyday enjoyment. Offered in the traditional Alsace white wine varietals of Gewurztraminer, Pinot Blanc, Pinot Gris, and Riesling, they are perfect expressions of an exceptional terroir.


COUPONS


ON-PREMISE

AT THE


OFF-PREMISE

JamesSuckling.com 5/16

92PTS

LOS VASCOS CABERNET SAUVIGNON 2015


EVENTS & SUPPLIER VISITS

Excellence, it runs in the family

Kindly RSVP to Jordan Ross at

[email protected] or 203-644-8299

Thursday 26th, 2016 at 6:00pmMORELLO BISTRO • 253 GREENWICH AVENUE

PASTERNAK WINE IMPORTS CORDIALLY INVITES YOU TO A

Valdo Prosecco Dinner

JOIN US FOR A SPECIAL WINE TASTINGINTRODUCING THE WINES OF THOMAS GEORGE ESTATES & NOBLE TREE

JOIN US FOR A SPECIAL WINE TASTINGINTRODUCING THE WINES OF THOMAS GEORGE ESTATES & NOBLE TREE

WEDNESDAY, AUGUST 31ST, 2016 6:30PM13002 N DALE MABRY HWY TAMPA, FL 813.969.0001

WEDNESDAY, AUGUST 31ST, 2016 6:30PM13002 N DALE MABRY HWY TAMPA, FL 813.969.0001

WITH JEREMY BAKERPRESIDENT THOMAS GEORGE ESTATES & NOBLE TREE

WITH JEREMY BAKERPRESIDENT THOMAS GEORGE ESTATES & NOBLE TREE

Thomas George Estates, a Russian River Valley based winery dedicated to the production of world-class, estate-grown, and small lot wines. Established through the father and son team of Thomas and Jeremy Baker, the Thomas George Estates portfolio consists of two independent brands: Thomas George Estate wines dedicated to estate-grown Pinot Noir and Chardonnay from the Russian River Valley AVA, and Noble Tree wines comprised of estate-grown Sonoma County grapes with an emphasis on Cabernet Sauvignon.

Thomas George Estates, a Russian River Valley based winery dedicated to the production of world-class, estate-grown, and small lot wines. Established through the father and son team of Thomas and Jeremy Baker, the Thomas George Estates portfolio consists of two independent brands: Thomas George Estate wines dedicated to estate-grown Pinot Noir and Chardonnay from the Russian River Valley AVA, and Noble Tree wines comprised of estate-grown Sonoma County grapes with an emphasis on Cabernet Sauvignon.

PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM PASTERNAK WINE IMPORTS • (800) 946-3110 • WWW.PASTERNAKWINE.COM

facebook.com/pasternakwine twitter.com/pasternakwine facebook.com/pasternakwine twitter.com/pasternakwine

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excellence, it runs in the family

IMPORTED BY

Krista Johnson Portfolio

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