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keaton row TREND ALERT HE SAID SHE SAID TREND ALERT MUST-HAVE Springs Hottest Shoes! Feminine FLORALS & LACE MAN TAILORED VS.Varsity MARCH 2014 NEW KR STYLIST Talk Fashion & Business! YOUR clients TOP REQUESTED LOOKBOOKS & HOW TO STYLE: BRIDES TO BE Cover Girl DANI STAHL BEHIND THE SCENES Line We Love & Style Tips & Tricks Instagram Street Style & more! STYLIST SPOTLIGHT +
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  • keaton row

    TREND ALERTHE SAID SHE SAID

    TREND ALERT

    MUST-HAVESprings Hottest Shoes!

    Feminine FLORALS & LACEMAN TAILORED VS.Varsity

    MARCH 2014

    NEW KR STYLIST Talk Fashion &

    Business!

    YOUR clients TOP REQUESTED

    LOOKBOOKS

    & HOW TO STYLE:

    BRIDES TO BE

    Cover GirlDANI STAHL

    BEHIND THE SCENESLine We Love &Style Tips & Tricks

    Instagram Street Style& more!

    STYLIST SPOTLIGHT+

  • Are you a Stylist? LOG IN | Want to be a Stylist?? SIGN UP

    e created the Monthly Edit as a central resource for you to discover the latest trends and provide

    you with simple, straightforward tips to translate

    them directly to your Lookbooks. In each issue, you will also hear

    business and fashion advice straight from some of our top Stylists and

    gain valuable insight into what our Clients are requesting and

    purchasing from their Lookbooks today. Lastly, we hope the Monthly

    Edit inspires you to get involved and create your own unique styling

    presence at Keaton Row.

    We can't wait to see how you use the Edit to improve the lives and

    wardrobes of your Clients!

    CHERYL M HAN & ELENOR MAKCO-FOUNDERS

    W

    am thrilled to reveal our second Keaton Row Monthly Edit. We were overwhelemed with the excitement

    around our debut issue and know you and your Clients

    style will love the March Edition.

    This Month we highlight Feminine vs. Masculine styles that are

    not only on-trend for Spring but cater to every style Client!

    Dive into this issue and see how to make these Trends and

    Must-Haves accessible for all your clients. Thanks to our savvy retail

    partners, you will be provided with the best product t for all

    Lookbook requests and occasions.

    Be inspired, create and style!

    KKATIE FREEDMANSTYLE EDITOR

    I

    Letter from the Co-Founders

    Letter from the Style Editor

  • MARCH

    SECTION ONETREND ALERT3 Feminine Floral & Lace5 Man Tailored vs. Varsity7 Springs Hottest Shoes99 On Trend Lookbook ideas! Splurge vs Steal, Wear it again & Budget Friendly Must-Haves!

    SECTION TWOBEHIND THE SCENES WITH KR15 Line we Love + Style Tips and Tricks17 Dani Stahl Q&A Plus see her Top 10 must-haves from Topshop!

    19 @Keatonrow February Recap! Everything you need to know about Social Media

    SECTION THREECLIENT FEATURES2121 Your Clients Top Requested Lookbooks Client Style of the Month: Bridal

    23 KR Stylist Trend Look + our favorite featured lookbooks from last month!

    SECTION FOURSTYLIST SPOTLIGHT25 Letter from Elenor Mak27 27 Stylist Recognition29 ASOS Tour+Dani Stahl Event

    CO

    VE

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    IRL

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    RE

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    IVE

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    TY

    LIS

    T D

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    TH

    AL

    NG

  • Grpahic Black and Whites

    &TREND ALERT

    keaton row | 3

    FEMININE FLORAL LACE

    Bloom into Spring with bold Floral prints and soft feminine Lace textures!

  • FLORAL P RINTS

    keaton row | 4

    SELLING TIPFOR WORK:

    Business Casual: Style a Floral Blouse with tted trousers and pair with ats or heels. Business Formal: Style a tailored blazer with a

    tted Floral print dress or pencil skirt.

    FOR WEEKEND: Style a Style a Floral maxi dress under a leather jacket or tted cardigan. For a more casual look, style a pair

    of Floral printed jeans and a basic white tee.

    FOR DATE NIGHT: Add Lace to Add Lace to your Clients Floral ensemble! Play

    with textures and pair a Lace blouse with a Floral printed skirt or pant! For a dressier look, style a

    Lace dress and add a Floral printed pump fora pop of print!

    FOR ANY OCCASSION: If your Client is hesitant about

    wearing bold prints, style through her wearing bold prints, style through her Accessories instead. Create a page of Floral bags, jewels and shoes and pair with a more conservative outt.

    Floral and Lace are femine and flirty

    STYLEEDITORS

    PICK

    Click on the icon to see a Lookbook

  • MAN TAILORED & VARSITY

    Click on an item to see it in a Lookbook. keaton row | 5

    TREND ALERT

    Bring out your inner Tomboy this Spring! Mix & Match tailored pieces with casual sportswear!

  • keaton row | 6Click on the icon to see a Lookbook

    SELLING TIP: For Work: Style a tailored button down with a pair of trousers or pencil skirt. Add a belt to dene your Clients waist and complete with a classic heel.

    For Weekend: Style a sweatshirt or sweater over a button down shirt, exposing the collar and cuffs. Pairwith a tted jean and loafer or slip-on sneawith a tted jean and loafer or slip-on sneaker.

    For Date Night: Mix Masculine with Feminine and add a bomber jacket to your Clients date night look. Style over a top and skirt or with a feminine Floral dress for major contrast!

    For Any Occassion: Add a backpack to all of your Clients Lookbooks. Choose a casual one for wee weekend or a dressier one for work.

    NAUTICAL BLUE & WHITE

    STYLEEDITORS

    PICK

  • keaton row | 7

    Check out this seasons

    must-have shoes,

    that every woman s

    hould be wearing for S

    pring!

    TOP 5 SHOES

    TOP 5SPRINGSHOETRENDS

    TREND ALERT

  • PATOP SHOE TRENSthe WEDGE

    THE SNEAKER

    the STATEMENT HEEL

    the GLADIATOR

    Works for: Desk to Dinner or Date Night Style with: A Maxi Dress or Boyfriend jeans Works for: Casual 9-5, Weekend, Date Night

    Style with: A Maxi Dress or Boyfriend jeans

    Works for: Weekend, Vacation/Getaway

    Style with: SkinnyJeans and Sweater.

    Works for: Weekend Casul or Vacation/Getaway. Style with: A casual day dress orjeans and a basic tee.

    Works for: Cocktail Attire or Date NightStyle with: Style with a little black or white dress.

    TOP 5 SHOE TRENDS EVERY CLIENT NEEDS FOR SPRING!

    keaton row | 8Click on the icon to see a Lookbook

    the OPEN-TOE MULE

    STYLEEDITORS

    PICK

  • DAY TO NIGHTOne Great Shirt,

    MULTIPLE LOOKS!

    Show your Clients how to transition a Man- tailored shirt from day to night. Create a Lookbook and style it using the same item for Week and Weekend! This classic yet current trend will appear less scary as long as you show your Client how to make it work for her own personal style!

    keaton row | 9

    SELLING TIP:

    Click on the icon to see a Lookbook

    SELLING TIP: Style a tailored shirt and tuck into a tted or ared skirt. Dene the waist by adding a belt and accessorize within a monochromatic color family for a chic 9-5 look.

    Equipment Shirt$238

    WEEK

    Style a tailored shirt for the weekend with a casual pair of skinny or boyfriend jeans. Layer with a sweater or under a cargo jacket. Accessorize with a slip on sneak, sporty watch and backpack. Saturday never looked so cool.

    WEEKEND

    A classic button downcan work for any Clients style.

    . Style a basic white or oxford blue.

    For a bolder look, try a stripe or plaid print.

    Style multiple ways to showStyle multiple ways to showyour Clients the value

    of versatility!

    STYLE FOR 9-5 & WEEKEND CASUAL

  • SPLURGE STEAL

    SELLING TIP: Do not be intimidated by prices! Our catalog has a variety of options to help you create similar looks for both low and high budget Clients!

    Skirt Sets are a major look for Spring. Show every Client how to wear a variation of this trend.

    Send a Send a Lookbook to All Clients showing similar Head to Toe looks (like above) styled at different price points--this will appeal to your whole Client list!

    For Edgier Clients, accessorize with a heavier shoe, like an open-toe mule.

    SPLURGE STEAL

    OPEN TOE MULE: Add a little edge to a feminine

    skirt-set! These rocker-chic boots can take you from desk

    to date!

    keaton row | 10Click on the icon to see a Lookbook

  • 9-5 ACCESSORIZECasual &EdgyFeminine & Flirty

    keaton row | 11Click on the icon to see a Lookbook

    +

    This Months trend caters to every Client. Show your Girly-chic Clients how to appropriately take Lace

    & Florals from Desk to Dinner. Or transition your casual Clients into tailored buttons downs and playful

    varsity wear!

    Topshop

    Knit Sweater $58

    Zac Posen

    $445

    Tory Burch

    $225

    Vince

    $195

    Nordstrom

    $24

    Wildfox

    $169

    Rebecca Minkoff

    $295

    STYLEEDITORS

    PICK

    STYLEEDITORS

    PICK

    Create a He Said, She Said

    Loobook that caters to the super

    girly or laid-back sporty Client.

    Show your Clients how to wear

    these trends for week & weekend.

    Increase your chance of a sale by

    c creating looks that are versatile

    and, wearable

  • COCKTAIL ACCESSORIES

    keaton row | 12Click on the icon to see a Lookbook

    Ted BakerTote $225

    MSGM$672

    Splendid$78

    Ted Baker$219

    Ash$225

    Elizabeth & James$545

    BrahminVivian Satchel $345

    Vince Camuto$248

    Frye$438

    Tom Ford$400

    Stephen & Co$24

    Kate Spade$68

    SELLING TIPChoose from a plethora of our favorite

    on-trend accessories and create an Express Boutique Lookbook for your entire Client list!

    Style a bold Floral printed bag for a 9-5 or travel Look!

    Style a FloStyle a Floral Statement necklace and style with a Feminine Lace dress or top!

    Style a Backpack for a Casual Weekend look and pair with a sporty sneaker!

    Rebbeca MinkoffLeo Tote$425

  • BUDGET PRICES

    Topshop

    Floral Tops

    $68-$96

    Floral Scarf

    $26

    Ivanka Trump

    $99

    June and Hudson

    Jumpsuit $60

    Click on the icon to see a Lookbook keaton row | 13

    TREND ALERT

    UNDER $100

    ASTRPrint Blazer

    $64

    ASTR

    Embroidered Shell

    $48

    SELLING TIP Check out our favorite on Trend

    picks at prices picks at prices your clients will

    love! Add these items (from the

    Monthly Edit & Girl on a Budget

    category in our Catalog.) to your

    Lookbooks!

    Create a Girl on a Budget Trend

    Lookbook and incorporate some

    of these items!of these items!

  • BUDGET PRICES

    ASISSweatshrt$60

    Converse$48

    Kate Spade$68

    Kenneth Cole Bomber $98

    Topshop Shirts$58-84

    keaton row | 14Click on the icon to see a Lookbook

  • LINE WE LOVE

    STYLEEDITORS

    PICK

    Click on the icon to see a Lookbook keaton row | 15

    Create a Vince Camuto themed Lookbook and show your Client List how to style their wearable and affordable items.

    This spring, sporty-chic silhouettes nd levity with airy fabrics, lighthearted prints and soft, clean lines.

    Vince Camutos Spring 2014 Collection is here!

    VINCE CAMUTO

    This Month we decided to feature our top selling brand: Vince Camuto. Were totally in awe of the chic and super affordable styles this company has to offer! Vince Camutos size friendly selections, transitional pieces and on-trend accessories are perfect for every Keaton Row Client.

  • STRAI

    GHT

    SKI

    NNY

    BOOTCUT

    BODY TIPS & TRICKSFLARE

    HIGH WAISTED SKINNY

    BOYFRIEND

    keaton row | 16Click on the icon to see a Lookbook

    BODY SHAPE TIP: If your body is more straight up and down, opt for a mid-rise jean with a slight boot-cut opening or are to create a curvier silhouette from top to bottom..

    Best for hourglass:Choose a classic, wide-legged pairwith a mid-rise and at front.

    Best fpr Tall & Lean:Great style to accentuate yourheight show of f your long legs.

    BODY SHAPE TIP: Best for straight body types however Pear shaped women can opt for a darker Skinny Jean. Style with owing or loose top to atter from above the waist.

    For Full Figures:Choose a high waisted Skinny Jean.

    Style Tip:. Your shirt should be a few inches below your hips but not covering your butt.

    BODY SHAPE TIP: Straight leg jeans are cut to have a slim silhouette which will look "slimmer" on a pear shape body. Choose a heavier denim weight that skims over your legs. A darker wash will atter your body best.

    Style Tip:

    Stick with your regular size and let them sit at your natural hip.

    Wear a wedge or heel to avoid looking stumpy..

    Pair with a more tted top and keep the fronthemline short. Make sure you balance yourClients gure with proper proprrtions.

    SELLING TIPThis month we want to show youhow to choose they best jeans for

    any shaped Client!

    These different denim styles work for every body type!

    DO DONT

    DO DONT

  • DANI STAHL Q&AKeaton Row Creative Director, Dani Stahl answers

    your fashion & style questions.

    keaton row | 17

    Q. What is your rule for when to splurge and when to save? For me its always a question of longevity of a piece of clothing. Am I going to be able to wear this

    multiple times? Is this a classic piece Ill have for years? Those are questions I always ask myself.

    Dont spend your money on the bright pink Prada pants (or whatever you consider to be the

    must-have trendy item). Trends fade! It is better to invest in a piece that you will have for a long

    time that you will be able to get multiple wears out of. One suggestion I have would be to splurge

    on a great leather motorcycle jacket! It is something you can dress up or dress down and it will

    never go out of style!

    a.

    Q. An obstacle many stylists face is trying to pick looks they think their client will like without ever having met them. How do you suggest Stylists style their

    first Lookbook for their client?

    It all comes down to communication. In todays world it is so easy to get in touch with

    someone. Whether youre styling your best friend or someone that you have never met, I

    would say the rst thing you should do is send them a personalized email asking them more

    about their style. You can have a Skype session with them and they can show you the clothes

    that they already have, or can even check out their social media! Lots of times clients will

    share their Pinterest boards of fashionsthat they love. This will give you great insight into

    their style. No matter what you do the imortant thing is to reach out directly and

    communicate with communicate with your clients.

    a.

    Following up! After you send a client a Lookbook you should follow up with her and see if she

    has had a chance to view the Lookbook you created for her. Whenever clients make a

    purchase you should encourage them to share images of them in their Keaton Row styled

    looks with you. In addition, you should keep in mind key holidays and dates that occur during

    the year. You can reach out to clients you havent heard from in a while and see if they would

    like you to make a Lookbook for that specic event or occasion. The better and more personal

    the relationship you build with your client, the more likely they will want to shop with you

    againagain

    a.

    Do you have more questions for Dani? TWEET US: @keatonrow #StahlStyle

    Q. What are the best ways to get clients to continue shopping with them?

  • 1.

    2.

    3. 4.

    5.

    6.7.

    keaton row | 18Click on icon to see a Lookbook.

    8.

    9. 10.

    We asked Dani to pick her favorite items from Topshop! Here are the

    top ten items she will be adding to her bag this Month! Create your

    own Topshop Lookbook and send to all of your Clients!

    DANIS FAVORITE

  • Check out our favorite moments on Instagram.

    @fashionable_insporations

    @katiemae1977

    @singular_style Rainy Friday!

    @keatonrow

    HQ

    WANT TO BE FEATURED IN THE NEXT KR EDIT?

    Instragm your own personal

    Street Style pic to

    @keatonrow

    #KRStreetstyle #OOTD

    NYFW

    @keatonrow

    Daily Front Row

    @keatonrow Lifestyle

    FOLLOW US

    @keatonrow Street Style

    keaton row | 19

    Sunday in LA

    @keatonrow

  • Grow your Styling business by being active on all forms of Social Media

    keaton row | 20

    Join the Keaton Row Stylist Facebook group and interact with a community of Stylists, including KR team members!

    Post your favorite looks to our @keatonrow Pinterest account. Share and create boardsfor Stylists and Clients to see!

    Tweet out your Lookbooks + get them sharedby us! We love re-tweeting our StylistsLookbooks to our thousands of followers.

    Send us photos of you in your everyday style. up with our @keatonrow Style Editor We want to see what you are doing and more important, what you are wearing!

  • KR 7 EASY PIECES30 years ago Donna Karan debuted her rst collection of 7 Easy Pieces that forever transformed

    the way women dress. These essential, interchangeable seperates showed woman how to go from

    Day to Night and Mix & Match--effortlessly . In the spirit of Wedding Season, This Month we spin things around

    and share our 7 must-have items for your Clients Honeymoon and/or Vacation Getaway!

    SELLING TIPNew Stylists:

    Create a 7 piece Vacation Lookbook

    for every new Client, including those

    without a LB Request!

    All Stylists: Create a Create a Travel 7 piece Lookbook

    These resort items

    are perfect for any Honeymoon or

    Vacation themed

    Lookbok. .

    4. TRAVEL BAG1. COVER-UP

    3. THE SANDAL

    2. DAY TO NIGHT DRESS 6. THE ACCESSORIES

    7. INTIMATES

    Keaton Rows 7 Easy Pieces that every Bride/Client should have in her Travel Bag .

    keaton row | 21Click on the icon to see a Lookbook

    5. BATHING SUIT

  • keaton row | 22

    WEDDING SEASONThis month, we highlight Spring Weddings! We want to show you howto style all of your Brides to Be or Wedding Guests for the upcoming season!This is the perfect opportunity to create a number of Lookbooks that cater to your Clients personal wedding wardrobe or special occcasion events!

    Click on the icon to see a Lookbook

    Bridal Accessories! Shoes, Jewels, Bags and more! Send your Client a Lookbok full of Wedding Jewels perfect forher special day or any other events that cater to her wedding wardrobe.

    Bridesmaid or Wedding Guest. Create a Lookbook for Bridesmaids and Guests of the wedding. Choose approproiate colors and attire options depending on the event.

    Bridal Shower and Gifts! Send your Client a few printed dresses perfect for a Spring Shower! For guests of the Bride, include a page of fun gifts soon to be Mrs. would want!

    Rehearsal Dinner or After Party Dress. Create a Lookbook lled with Little White Dresses that will cater to any Bride to bes Wedding wardrobe!

  • REQUEST A LOOKBOOKYour Clients top requested Lookbooks for February were Cocktail Party and Date Night!

    Here is how we suggest incorporating our March trends into her next Lookbooks!

    keaton row | 23Click on the icon to see a Lookbook

    DATE NIGHTIf you receive a Date Night Request:

    We recommend mixing Lace camisoles &

    oral skirts for all of your Clients Date

    NightLooks this month!

    Layer with a tted blazer to

    complete the outt.

    COCKTAIL PARTY If you receive a Cocktail Party Request:

    Style your Clients in a timeless Lace

    Cocktail dress!

    Pick a few of our fave on- trend

    lace dresses & create glam head to toe lace dresses & create glam head to toe

    looks by accessorizing with bold jewels!

    Add a Lucite clutch to your Clients Cocktail Attire Looks!These box clutches are a hugetrend for Spring and the perfectstatement piece to completean ensemble.

    Add a little edge to this girly look with a must-have open-toe mule! Try a black or nude pair depnding on the other colors in

    your outfit. Keep acessories simple!

  • PUBLIC LOOKBOOKS

    February Edit Trend Lookbook:Black & White Graphic

    KR Stylist Kate Leone

    KR Stylist ; Nicole Bowen

    keaton row | 24

    February Edit Trend Lookbook: Nautical Blue & White + Pastel

    Here is a sneak peak at KR Stylist Julia Maidenbaums creative Wear Now, Wear Later Lookbook! We love

    seeing our Stylists use our KR Monthly Edit Styling tools in their very own Lookbooks! Great job Julia!

    February Edit: Favorite Themed Lookbook!

    JULIA MAIDENBAUMWEAR NOW, WEAR LATER

    Click on the icon to see Stacys Lookbook

    WinningLookbook!

    Below are some of our favorite Looks from February Monthly Edit Lookbooks! Use these as

    inspiration for your next Lookbook and share your passion for style with all of your devoted Keaton

    Row Clients!

  • common question I hear is: "How do I get Clients?" While many of our Elite Stylists now have dozens and even hundreds of Clients addicted to their styling services, we've all wondered - how do I get my very rst client? How do I get my 10th client? This is consistently the #1 question we hear from our Stylists. I am excited to highlight the story of Donna Blank, a new KR Stylist whose innovative marketing resulted in her Keaton Row styling business being featured on the radio in addition to more than tripling her client base in less than 24 hours. Growing up in NY, I spent countless mornings commuting while listening to Elvis Duran's morning show on Z100. You can imagine my excitement when one afternoon in the ofce, our Social Media Coordinator, Kelly, announced that Keaton Row was featured on Z100. I then found out that as Donna thought about how to kick off her Keaton Row business, she took "word of mouth marketing" to an entirely new level. She tweeted personalized Lookbooks, along with offering her Keaton Row styling services to the Z100 crecrew. The following week, Donna and Keaton Row were featured during Z100's Whats Trending segment.

    Today, Donna has over 50 clients and continues to grow her business - 1 cli ent and 1 marketing campaign at a time. As the CEO of your own styling business at Keaton Row, you have the opportunity to decide how big you want it to be. You get to call the shots and decide how you want to run your business. I hope Donna's story inspires you to unleash your own creative hats. How do you go beyond your network of friends and family for your next Client? How do you market to your Clients? Inspire your fellow style entrepreneurs and us. We'd love to hear from you. Tweet us @keatonrow @elenormak. Finally, with the early signs of spring just around the corner, the timing is perfect to bring your business to the next level. I have been so inspired by all of the fabulous Lookbooks I have seen you create with some of our favorite trends for spring. I know I am ready to shop and I am certain that your clients are as well! Here's to springing forward with your business,

    YYours in Style,

    ELENOR MAKKEATON ROW CO-FOUNDER

    A

    ELENORS stylist corner

  • HOW DID YOU START WITH KEATON ROW? I am originally from Texas and when I travel back there, it never fails, I'm always asked When can we going shopping?" or "Do my closet?" So, to answer your question, I was actually googling online styling and one day after starting using your online platform to create look books for clients that didn't live in the NYC metro area.

    WHWHAT IS YOUR FAVORITE UPCOMING TREND FOR SPRING? I love a tailored look, shocking, says the co-owner of a custom suit business! The wide leg trousers and tuxedo pants will be a must. However, I will be trying some art inspired -print pieces as well.

    WHY DO YOU LOVE STYLING? I love it, because it comes natural to me. It's who I am and who I have always been. I was that kid that went through my entire wardrobe everyday creating outts. Math, science, and history come easy to some people, but none of that interests me. Other than SALES and Prots, of course! Come on, I AM a business woman, people. I can look at fabrics, silhouettes, and body types and just know what will work. It just clicks.

    WH WHAT IS ONE STYLING RULE YOU THINK EVERY WOMAN SHOULD FOLLOW? FIT! Don't pass go, do not collect $200! Period. I can't preach this enough. I tell this to my male and female clients. If you love it and you feel it could t with minor alterations, then get it. ONLY IF YOU WILL TAKE IT TO GET ALTERED. If you know you won't then don't buy it. Also, do not pay attention to labels! Buy, what ts and invest in a GOOD TAILOR.

    WE LOVE SEEING ALL OF YOUR #KROOTD PICTURES ON INSTAGRAM! WHO TAKES THE PICTURES AND HOW DO YOU DETERMINE WHICH OUTFIT YOU WANT TO WEAR ON YOUR "OUTFIT OF THE DAY" POST? Funny you ask! I actually use a self timer app called Photo Timer+. I am usu-ally alone when I have a free moment to take the picture OR I have asked my ance to help me. I had a very good laugh at his photography skills. He was being a real sport about it. In his defense, I did ask him during an Islanders game. I should have known better-so, the self timer it is.

    DONNABLANK

  • HOW IMPORTANT IS SOCIAL MEDIA IN GROWING YOUR BUSINESS?

    It IS BUSINESS. Want to reach consumers? It is the way of the world, you are either a part of this thing called "social media" or you not. And, if youre not then you are not reaching your clients, prospects, vendors, friends, family, marketers and so on. It's the easiest, fastest, most cost effective way to promote yourself and your busness, so it's a no brainier. And, hey, it's fun! You get to interact with all of those people instantly! That is priceless for your business.

    WHWHAT IS YOUR FAVORITE KR FEATURE THAT YOU ALWAYS SHARE WITH

    YOUR CUSTOMERS?

    There are two key points I share with my clients when telling them about Keaton Row. 1. It's FREE. Everyone is budget conscience these days and this is a very HUGE selling point! It immediately removes the stress and pressure from your Clients and makes it a more fun and exciting experience. 2. It's going to be 100% customized to them. That is why it's so crucial that their prole is completed in its entirety. If not, it's not giving your Stylist all of the information they really need to benet both of you. I know that some people think it's embarrassing to post a few pictures but this is a huge help. And, Ladies, as much as we love seeing your beautiful faces, we NEED FULL LENGTH pictures. The pictures should give your Stylist the guidance they need when tting your body type. What you see when you look in the mirror may not be what is really there. This happens a lot with Clients that are going through recent weight gain or loss, liare going through recent weight gain or loss, like after a pregnancy or loss of loved one.

    HOW DO YOU ADD A PERSONAL TOUCH TO YOUR BUSINESS?

    Going back to the last question, I see what I do as more than just picking out clothes for a person and sending them on their way. I really listen to my clients. I offer them my personal phone number, Skype screen name, email, etc. If you want to comment on an Instagram picture to get my attention, that works for me. I want to empower my clients to embrace their bodies as they are NOW regardless, if they plan to lose or gain weight. Because until you reach that goal, you have to wake up and get dressed everyday until you obtain that goal. I really hate hearing clients belittle themselves and say they CAN'T wear this or that because of where thCAN'T wear this or that because of where they are today. Well, I take that as a personal challenge and I like to prove them wrong. I teach them how they can incorporate pieces into their wardrobe that I call "transitional" pieces that will work for them now and through their journey or even past that.

    HAVE YOU SET ANY 2014 STYLING OR BUSINESS GOALS - IF SO WHAT

    ARE THEY?

    Honestly, my goals are always to dress and style as many people as I can. And help them embrace their body by encouraging them to just be condent in their personal style. Condence is half the battle. If you are condent, you walk taller, you look slimmer, more attractive and that is without stepping into a gym or spending a dime.

    WHAT IS YOUR BEST MOMENT, SO FAR, WITH KEATON ROW & YOUR

    BUSINESS?

    I have to say it was a very exciting morning for me when I heard Carla Marie on z100's Elvis Duran Morning Show talk about me sending her a look book on "What's Trending." I received a lot more attention than I expected and it was nice to have family and friends be able to hear it, live on the radio, even in Texas. (See tweet pics above!)

    Current Featured Public Lookbook:

    FOLLOW DONNA Twitter: @dblankstyle

    Instagram: dblankstyle

  • ASOS + DANI STAHL

    Congrats to our Elite Stylists for achieving top sales and winning a personal ASOS NYC

    Showroom tour + Dani Stahl meet & greet.

    Nicole Verhalen

    Sara Berman

    Lili MortonLili Morton

    Julia Maidenbaum

    Angela Denae

    Lindsay Smith

    Crystal Gardner

    Kate Leone

    Donna Blank

    We had such a fun time at High Tea with all of our Stylists and the ASOS NYC team!

  • ASOS + HARDINGS EVENT CONTINUED...