KPI-OPEN 2015. Introduction • Event highlights:
International open students programming contest; Registration and information on the website kpi-open.org.
• Participants: Students of the 1st-4th years of study (computer science). Each team consists of up to 3 participants and one coach; 92 teams applied to KPI-OPEN 2015 (36 in 2006, 57 in 2007, 73 in 2008, 71 in 2009, 85 in 2010, 86 in 2011, 83 in 2012, 86 in 2013, 72 in 2014); 5 countries: Ukraine, Russia, Lithuania, Estonia, Poland; Quantity of participants – 352 students and teachers; Total quantity of participants 2006-2015 – almost 2850 students and teachers.
• Organizers: Co-initiated and co-organized by Vanopl Development Group; Carried, co-initiated and co-organized by the National Technical University of Ukraine “Kyiv Polytechnic Institute” (NTUU KPI); Supported by the Ministry of Education and Science of Ukraine and the Cybernetic Center of the National Academy of Science of Ukraine
Advantages of supporting
Theme: The 10th Anniversary International Open Students Olympiad on Programming named after S. O. Lebedev and V. M. Glushkov;
Objective: To promote Education in Field of IT, way of successful intellect growth and personal development, to bind Strong Event Image and Social Activities of Company;
Strategy: To enhance brand name image; to make participants and IT community familiar to Company platforms and social activities;
Target: To strengthen Company image in Ukraine through social responsibility and support of educational activity;
Date: 29 June - 4 July 2015;
Place: Ukraine, Kyiv, National Technical University of Ukraine “Kyiv Polytechnic Institute”;
Participants/visitors: over 400 attendees;
ROI: Impression of IT community and youth by educational activity and strengthening Company’s image along with sales growth and finding prospective talented employees.
KPI-OPEN Website: Sponsors’ section
http://kpi-open.org/sponsors
http://kpi-open.org
KPI-OPEN Website: Flash banner
KPI-OPEN Website: Prize Fund page
http://kpi-open.org/prizefund
Company logos/signatures are links to their respective websites; Product photos/names are links to their respective product pages. Prizes are added in approval order.
KPI-OPEN 2015 Prize Fund
Video invitation to participations to KPI-OPEN
http://www.youtube.com/watch?feature=player_embedded&v=1IaUbqlZFX0
Video review of previous Olympiad KPI-OPEN 2014
https://vimeo.com/103499875
Preliminary Press Release
Brief Sponsors and their representatives list at the 1st PR page
Detailed description of all Sponsors at the 2nd PR page
Prize Fund with company names at the 2nd PR page
Preliminary Press Release 1st page
Brief list of all Sponsors
List of prizes with respective Sponsors who provided certain prizes
List of invited speakers, including speakers from Sponsors with their respective company names and positions
Brief Sponsors at the 1st PR page
Detailed description of all Sponsors at the 2nd PR page
Prize Fund with Company’s name at the 2nd PR page
Resulting press release
http://kpi.ua/kpi-open-15
Published announcements on co-organizers’ web-resources
Exposure in IT media: Media Plan 2015
Media Sponsors of KPI-OPEN 2015 were 34 IT-websites and IT-magazines: 22 medias from Ukraine - ITC.ua, Gecid.com, Overclockers.ua, gagadget.com, magazine Hi-Tech Pro, magazine Seti, magazine Shpil!, magazine CHIP, magazine Kompyuternya Gazeta, EX.ua, ko.com.ua, hi-tech.ua, Educational portal PedPRESSA, ITNews, HiTech.Expert, Technoguide.com.ua, itechnology.org.ua, IT Expert, VideoPay, reklamonstr.com, CyberBionic Systematics and BrainBasket Foundation. 12 medias from Russia - iXBT.com, Overclockers.ru, THG.ru, Hardwareluxx, modlabs.net, Apps4All, pcworld.ru, IT Business Week, MegaObzor.com, DGL.ru, xakep.ru, pcmag.ru.
KPI-OPEN has biggest AD campaign in IT education in Ukraine
Exposure in IT media: Media Plan 2015 Media Type
monthly audience
AD support TOTAL
impressions Price value
USD
magazine Shpil! printed 30 000 2 x page 60000 6400
magazine Net! printed 8 000 1 x page 8000 3250
magazine Hi-Tech PRO printed 15 000 1 x page 15000 4700
magazine Kompyuternya Gazeta printed 20 000 1 x page 20000 3300
gecid.com online 700 000 news, banner 800000 1280
gagadget.com online 1 400 000 news, banner 200000 800
overclockers.ua online 630 000 news, banner 100000 1000
hi-tech.ua online 65 000 news, banner 110000 1050
technoguide.com.ua online 180 000 news, banner 360000 550
pedpresa.ua online 240 000 news, banner 460000 750
itechnology.org.ua online 50 000 news, banner 100000 400
Ex.ua online 15 000 000 banner 2000000 2400
ko.com.ua online 105 000 news, banner 210000 4000
itexpert.org.ua online 22 000 news, banner 44000 200
reklamonstr.com online 30 000 banner 60000 250
itc.ua online 1 600 000 news 200
ixbt.com online 13 000 000 news, banner 250000 2750
hardwareluxx.ru online 240 000 news, banner 480000 5400
Modlabs.net online 65 000 news, banner 130000 600
megaobzor online 415 000 news, banner 830000 3200
itbusiness.com online 40 000 news, banner 80000 1450
apps4all.ru online 100 000 news, banner 200000 1200
thg.ru online 1 200 000 news, banner 275000 2075
dgl.ru online 137 000 news, banner 100000 600
www.pcworld.ru online 100 000 news, banner 100000 600
www.overclockers.ru online 2 000 000 news 200
pcmag.ru online 208 000 news 150
TOTAL: 6 992 000 48 755
The coverage of audience in 2015 year
almost 7 million
Total media campaign value 2015 –
48 755 USD
Period – 2,5 month May-July 2016
Frames of banner
http://gagadget.com/ http://gagadget.com/
Banners in online IT media
http://www.overclockers.ua/ http://www.overclockers.ua/
Banners in online IT media
http://ko.com.ua/ http://ko.com.ua/
Banners in online IT media
http://pedpresa.com.ua/ http://pedpresa.com.ua/
Banners in online IT media
http://technoguide.com.ua/ http://technoguide.com.ua/
Banners in online IT media
http://hi-tech.ua/ http://hi-tech.ua/
Banners in online IT media
http://www.itechnology.org.ua/ http://www.itechnology.org.ua/
Banners in online IT media
http://itexpert.org.ua/ http://itexpert.org.ua/
Banners in online IT media
http://reklamonstr.ua/ http://reklamonstr.ua/
Banners in online IT media
http://www.ixbt.com/ http://www.ixbt.com/
Banners in online IT media
http://www.hardwareluxx.ru/ http://www.hardwareluxx.ru/
Banners in online IT media
http://www.thg.ru/ http://www.thg.ru/
Banners in online IT media
http://apps4all.ru/ http://apps4all.ru/
Banners in online IT media
http://www.modlabs.net/ http://www.modlabs.net/
Banners in online IT media
http://itbusinessweek.com/ http://itbusinessweek.com/
Banners in online IT media
http://www.dgl.ru/ http://www.dgl.ru/
Banners in online IT media
http://www.osp.ru/pcworld/ http://www.osp.ru/pcworld/
Banners in online IT media
Pre-press releases in online medias 39 publications
AD Posters A2 300 pcs
Poster in hi-resolution you can download at link http://kpi-open.org/static/uploads/poster-2015/vanopl-kpi-open-2015-a2-en.jpg
Wide spread of Contest’s posters not only allows to keep students and their teachers informed year by year, but also works as respectful advertising for Contest’s Sponsors. Placement: 100 pcs, NTUU “KPI” campus and lecture halls, Kyiv 100 pcs, participants during registration 100 pcs, partners and guests of Olympiad
Media during: TV report
http://kpi-open.org/video/2015
Media during: TV report
http://kpi-open.org/video/2015
Day 1: Registration
Teams Registered – 94 (hors contest – 22)
Ukraine – 86 Estonia – 3 Lithuania – 2 Poland - 2 Russia – 1 Took part – 92
Each participant received give-away materials from partners including: T-shirts, posters, souvenirs, magazines etc.
More photo from registration can be found at http://kpi-open.org/photo/gallery/99/
Day 2: Opening
KPI-OPEN 2015 – STARTED! 10th Years Together!
More photos: http://kpi-open.org/photo/gallery/100/
KPI-OPEN 2015 banner with Partners’ Logos [11 m x 1,5 m]
Day 2: Opening
KPI-OPEN 2015 brand wall with Partners’ Logos [3 m x 4 m]
Day 2: Opening
Day 2: Opening
Main prize - Crystal Prize of KPI-OPEN with Sponsors’ Logos
Day 2: Opening, Organizers’ Speeches
Petro Kirichok Vice-rector of NTUU “KPI”
Oleksandr Palagin Deputy Director of
the Institute of Cybernetics of the NAoS of Ukraine
Irina Muha Organizing
committee of KPI-OPEN
MacPaw ITVDN
Day 2: Opening, Partners’ Speeches
Day 2: Round I
More photos: http://kpi-open.org/photo/gallery/101/
Day 3: Round I results and Partners’ presentations
MacPaw ITVDN
Day 3: River Trip and Walking-Tour
More photos: http://kpi-open.org/photo/gallery/102/
Day 4: Round II
More photos: http://kpi-open.org/photo/gallery/104/
Day 4: openARTstage - Dance Jazz Fest
More videos: https://www.youtube.com/channel/UCzaS88xUryQiD4elH0qkXsQ
MacPaw
Day 5: Closing. Partners’ and guests’ speeches
ITVDN
More photos: http://kpi-open.org/photo/gallery/106/
Day 5: Closing. KPI-OPEN 2015 Results
Winners of KPI-OPEN 15 Congratulations to the winners of the 10th Anniversary International Open Students Olympiad on Programming named after S. O. Lebedev and V. M. Glushkov KPI-OPEN 2015
1st place – LNU Penguins 2nd place – Frogs and Flawless 3rd place – ZNTU_SetUp, Looksery 1 2/3 and MAI #1 Full list of teams results available at our
website: http://kpi-open.org/results/
Announcing results
Day 5: Closing, awarding
More photos: http://kpi-open.org/photo/gallery/106/
Supporting videos
We hired professional video making studio to make summary video highlighting KPI-OPEN 2015. This video is fast and easy way to show what KPI-OPEN is.
Summary video about KPI-OPEN 2015 https://vimeo.com/147931461
Videos about KPI-OPEN can be found at following places:
Some may be found at different websites, participants’ and fan Facebook pages or blogs
Facebook page: https://www.facebook.com/KPIopen
YouTube channel: http://www.youtube.com/user/KpiOpen
Official website: http://kpi-open.org/video/
Supporting videos
Google, searching for “kpi-open”: Over 5.3 million pages found
Google, searching for “kpi-open 2015”: Over 1.1 million pages found
Yandex, searching for “kpi-open 2015”: Over 703 thousands pages found
Yandex, searching for “kpi-open”: Over 743 thousands pages found
KPI-OPEN in search engines
Contact details:
Vanopl Inc. development group
Ivan Plotnikov
Akademika Vernads’kogo blvd., 36, Kyiv, Ukraine
+380444092209 +380509377775 [email protected]