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Community management for social learning
16

Kp event presentation_steph

Aug 05, 2015

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Business

Brightwave Ltd
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Page 1: Kp event presentation_steph

Community management for social learning

Page 2: Kp event presentation_steph

o Social learning theories – education

o 70:20:10 – applying models to the workplace

o Social media and networking

o Mobile and multi-device

The rise of social learning

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o External social networking platforms

o Internal networking - Yammer

o Integrating social features with a traditional LMS

o The Social LMS

The rise of social learning tools

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o Ability to support geographically dispersed communities

o Increased knowledge sharing – less time knowledge searching

o Reduced time spent administering formal training

o Accessible anywhere

o Self-directed not dictated

o Content sourced by community

The benefits

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The challenge

How do we as L&D professionals:

o Harness the power of social,

o Provide the tools to support it,

o Help implement it successfully within the workplace and,

o Identify, assign and upskill people in the roles needed to do so?

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The community manager

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o Brands adopting social media recognised need for someone to manage and develop new social communities

o Umbrella of Marketing

o Recent surge in field of community management

o Skills being transferred to L&D?

Background

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Framework

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How does this framework translate to L&D?

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Launching a social learning community

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Phase 1: Considerations

o How will social learning help meet your business needs and reach your learning objectives?

o Will social learning fit with your existing culture? If not, how can you change it?

o Do you already have a social platform or similar system?

o Do you have the resources to implement a social learning strategy?

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Phase 2: Choosing a tool

o Integrating all social and collaborative initiatives into one common platform

o Functionality over design

o Analytics – does the platform have the capability to provide the quantifiable data you need to measure your objectives?

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Phase 3: Defining roles

o Who will support these aspects of the framework?

o Do you have the internal resource as an L&D team or does your L&D provider?

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Phase 4: Launching

o Rolling out the community and driving initial engagement

o Pushing out relevant content

o Supporting individuals as they adopt to this new way of learning and working

o Modelling behaviours of use

o Developing ongoing programme of activities and events

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Phase 5: Developing the community

o Managing all aspects of the framework via a community management calendar plan.

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Phase 6: Proving ROI

o Measuring the success of the community in terms of business performance and not just in terms of social activity