Community management for social learning
Aug 05, 2015
o Social learning theories – education
o 70:20:10 – applying models to the workplace
o Social media and networking
o Mobile and multi-device
The rise of social learning
o External social networking platforms
o Internal networking - Yammer
o Integrating social features with a traditional LMS
o The Social LMS
The rise of social learning tools
o Ability to support geographically dispersed communities
o Increased knowledge sharing – less time knowledge searching
o Reduced time spent administering formal training
o Accessible anywhere
o Self-directed not dictated
o Content sourced by community
The benefits
The challenge
How do we as L&D professionals:
o Harness the power of social,
o Provide the tools to support it,
o Help implement it successfully within the workplace and,
o Identify, assign and upskill people in the roles needed to do so?
o Brands adopting social media recognised need for someone to manage and develop new social communities
o Umbrella of Marketing
o Recent surge in field of community management
o Skills being transferred to L&D?
Background
Phase 1: Considerations
o How will social learning help meet your business needs and reach your learning objectives?
o Will social learning fit with your existing culture? If not, how can you change it?
o Do you already have a social platform or similar system?
o Do you have the resources to implement a social learning strategy?
Phase 2: Choosing a tool
o Integrating all social and collaborative initiatives into one common platform
o Functionality over design
o Analytics – does the platform have the capability to provide the quantifiable data you need to measure your objectives?
Phase 3: Defining roles
o Who will support these aspects of the framework?
o Do you have the internal resource as an L&D team or does your L&D provider?
Phase 4: Launching
o Rolling out the community and driving initial engagement
o Pushing out relevant content
o Supporting individuals as they adopt to this new way of learning and working
o Modelling behaviours of use
o Developing ongoing programme of activities and events
Phase 5: Developing the community
o Managing all aspects of the framework via a community management calendar plan.