01 02 Beyond Plan B - Workbook I - Project Analysis Plan for low income housing on KvZ Roerdam Building Development of Europoort Bridge plan Wieveen Urban plan KvZ Erasmusbridge completed Grote stedenbeleid (’94) More responsibility local governments Post-WW 2 Office space 1900 1910 1890 1880 1860 1870 1920 1930 1940 1960 1970 1980 1990 1996 2010 2013 2020 2030 2040 1950 2000 2050 High governmental influence on building sector Harbour acvies move towards North Sea The Kop van Zuid project reprogrammed Roerdam and connected the north to the south. It was built on old, abandoned port areas around the Binnenhaven, Entrepothaven, Spoorweghaven, Rijnhaven and the Wilhelmina Pier. • The project focused on reestablishing a good connecon from the northern to the southern side of Roerdam. • The exisng train line was placed in a tunnel to eliminate noise polluon, removing the barrier in the east-west-direcon. • Co-operaon between the public and private sector was based on mutual trust and common goals. The planners looked for a win-win situa- on that benefited both the public and private sectors. • Successful projects built with high quality design, received private investment in the later stages of the project. • Construcon started with apartment buildings and housing blocks. State controlled housing co- operaves acted as pioneers. Privately financed office buildings followed aſter. • The unemployed were trained for upcoming work in the new district. • Kop van Zuid is located on the south bank of the Nieuwe Maas. • The harbour industry was the financial backbone of Roerdam’s economy. • The financal crises from 1970-1980 caused the move- ment of industry and port areas further down the river to the North Sea, where the locaon was more favourable. • The abandoned port areas and the Nieuwe Maas cre- ated a large void, dividing the northern and southern parts of Roerdam city. • There was no bridge connecng both sides. The southern part was always known as the weaker side of Roerdam. The end result was a downward economic spiral. • Transform Kop van Zuid into an aracve and vibrant urban locaon. • Redevelop the industrial area that was leſt vacant on the southern side of the river. Combine both sides as a unified, single C.B.D. • Reduce unemployment. • Smulate the economy. • Sasfy the demand of a service orientated locaon. • The City council of Roerdam invested 100 million euro, working together with private investors. • Income from ground rents throughout the city. • Highly aracve site. • Close to the city centre of Roerdam. • The properes were all located close to the riverbank. • The brownfields/abandond areas were under public control because they were owned by the port and the port authority was owned itself by the city. • In 1986, the ‘Renewal of Roerdam’ plan was published to the people of Roerdam. • The ‘New Roerdam’ campaign was set up in 1994. • In 1996, the Erasmus bridge was built and represented new urban renewal, providing the whole area with beer connecons. • Many of the buildings were designed by leading architects, such as the World Port Centre by Norman Foster, and the Telecom Headquarters by Renzo Piano. • A new music theatre improved the cultural diversity at Kop Van Zuid. Two university colleges with 10,000 students were built to broaden the area’s funcons. • The physical fabric of the city and the economy began to improve, employment was created. • It has created a posive image as an excing place to live and work. Kop Van Zuid’s populaon figures has grown gradually. • The successful redevelopment of Kop van Zuid has had a posive impact on other parts of south Roerdam. • New businesses employed workers from each part of the city, instead of focusing on the south. • The Erasmus bridge became the icon of Kop Van Zuid and a landmark for Roerdam. • More public investment and guarantees for private investment was needed than originally planned to make Kop Van Zuid possible and to movate public investors to build. Aſter: a mixed use area with housing, office space and leisure. hps://maps.google.de/maps?q=Kop+van+zuid&ie=UTF-8&ei=8DSwUqWMNYTtswbDmoCoDA&ved=0CAgQ_AUoAg hp://www.44floors.com/uploadfiles/news/093022700_1353675464.jpg http://www.hdk-architecten.nl/media/images/thumb_crop_240_320/stedenbouwarchitectuur_j.jpg The Kop van Zuid was on old, abandoned port area. hp://m1.paperblog.com/i/49/492650/roerdam-ciudad-puerto-L-8ljJeE.jpeg A new image for the city. 80 - 125 hectare bridge: € 150 million infrastructure: fl 1.5 billion Scale Posioning Locaon Effects 15-20 years 1983 - ongoing.. city scale Roerdam, The Netherlands Duraon OBR (Roerdam Development Corporaon) DS+V (City planning department) RET (City transportaon) Port of Roerdam Improved identy of the city (Manhaan aan de Maas) Macro economies -/ Job creaon New demographic composion / Social Organisaon Investment Urban redevelopment Kop van Zuid EU core semi peri REGIONAL WORLD LOCAL Randstad Rhine region Big harbour Heart of the city ↓ STRATEGY ↓ SITUATION ↓ ACTIONS ↓ OBJECTIVES ↓ EFFECTS ↓ ASSETS