xi DAFTAR ISI Halaman Lembar Judul Tugas Akhir............................................................................... i Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv Lembar Konsultasi Tugas Akhir ...................................................................... v Kata Pengantar ................................................................................................. vii Abstraksi .................................................................................... ..................... ix Daftar Isi........................................................................................................... xi Daftar Gambar.................................................................................................. xiii Daftar Tabel ..................................................................................................... xv BAB I PENDAHULUAN ........................................................................... 1 1.1. Latar Belakang ........................................................................... 1 1.2. Rumusan Masalah ...................................................................... 4 1.3. Tujuan Perancangan ................................................................... 4 1.4. Ruang Lingkup Perancangan ..................................................... 4 1.5. Manfaat Perancangan ………………………………………… 5 1.6.Metode Perancangan ………………………………………….. 5 1.6.1 Metode Pengumpulan Data ............................................. 5 1.6.2 Metode Analisa Data ....................................................... 7 1.7 Skematika Perancangan .............................................................. 7 BAB II LANDASAN TEORI ...................................................................... 8 2.1. Corporate Identity ...................................................................... 8 2.1.1 Fungsi dan Manfaat Corporate Identity .......................... 9 2.2. Teori Logo.................................................................................. 10 2.2.1 Jenis Bentuk Logo ........................................................... 10 2.2.2 Fugsi, Tujuan dan Kriteria Logo ..................................... 11 2.2.3 Langkah Poses Penciptaan Logo ..................................... 12 2.3. Teori Warna ............................................................................... 15 2.4. Teori Tipografi ........................................................................... 16 2.5. Teori Brand Awarness................................................................ 17 2.6. Teori Bentuk............................................................................... 19 BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ............. 21 3.1. Analisa dan Konsep Perancangan Corporate Identity................ 21 3.1.1. Fakta Kunci dan Analisa Data ...................................... 21 3.1.2. Konsep Perancangan........................................................ 24 3.1.3. Strategi Perancangan ....................................................... 25 3.1.4. Filosofi dan Makna Logo ................................................ 26
5
Embed
KOMPUTERISASI SISTEM PENJUALAN BARANG REKLAME...xiv 37 Gambar III.29 Logo pada Memo ..... 51 38 Gambar III.30 Logo pada Signage / papan Nama..... 52 39 Gambar III.31 Ketentuan Logo
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
xi
DAFTAR ISI
Halaman
Lembar Judul Tugas Akhir............................................................................... i
Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv
Lembar Konsultasi Tugas Akhir ...................................................................... v
Kata Pengantar ................................................................................................. vii
Abstraksi .................................................................................... ..................... ix
Daftar Isi........................................................................................................... xi
Daftar Gambar .................................................................................................. xiii
Daftar Tabel ..................................................................................................... xv
BAB I PENDAHULUAN ........................................................................... 1
1.1. Latar Belakang ........................................................................... 1
1.2. Rumusan Masalah ...................................................................... 4
1.3. Tujuan Perancangan ................................................................... 4
1.4. Ruang Lingkup Perancangan ..................................................... 4
1.5. Manfaat Perancangan ………………………………………… 5
1.6.Metode Perancangan ………………………………………….. 5
1.6.1 Metode Pengumpulan Data ............................................. 5
1.6.2 Metode Analisa Data ....................................................... 7