CANDACE KOLLER ~ ZACHARY EVANS MUSIC & VIDEOS WE’VE GOT YOU COVERED Wednesday, December 10, 14
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CANDACE KOLLER ~ ZACHARY EVANS
MUSIC & VIDEOSWE’VE GOT YOU COVERED
Wednesday, December 10, 14
WARNER MUSIC STREAMING SERVICES
https://www.flickr.com/photos/sarahvannortwick/5095739172
Wednesday, December 10, 14
Problem & Solution (3 points each) Explain what challenges this company faces that relate to how your proposal will help. Address how your proposal will benefit the company qualitatively. Answer the question, “Why should they do this?”
PROBLEM&
SOLUTION
https://www.flickr.com/photos/revjett/9520118202https://www.flickr.com/photos/bucciantiphoto/15752438702
Wednesday, December 10, 14
WARNER MUSIC STREAMING SERVICESENVIRONMENTAL SCANNING
https://www.flickr.com/photos/andymcgeechan/2990556812 https://www.flickr.com/photos/wotatopia/4994307619
Record Sales
Record Sales Record SalesRecord SalesRecord Sales
Label Services
Streaming Services
Wednesday, December 10, 14
https://www.flickr.com/photos/livemusicphotography/888348997
WARNER MUSICSTRENGTHS & WEAKNESSES
Wednesday, December 10, 14
WARNER MUSIC COLLABORATORS
https://www.flickr.com/photos/66114359@N04/6020642709
https://www.flickr.com/photos/65196280@N04/8572352115https://www.flickr.com/photos/vadfromkiev/9860953686
Wednesday, December 10, 14
https://www.flickr.com/photos/squeegy/2178926436
https://www.flickr.com/photos/ahr19/6262537089
https://www.flickr.com/photos/malthe/4673635685
https://www.flickr.com/photos/21192563@N02/2589487701
https://www.flickr.com/photos/21192563@N02/2211517481
https://www.flickr.com/photos/taylalyell1979/14556226382
https://www.flickr.com/photos/100996594@N06/9622862085
WARNER MUSIC COMPETITORS
Wednesday, December 10, 14
WARNER MUSIC BUSINESS CLIMATE
https://www.flickr.com/photos/panoramamercantil/7923949124
https://www.flickr.com/photos/bob_karol/2543778086
Swift Yorkehttps://www.flickr.com/photos/carlos_muller/3388897561
Wednesday, December 10, 14
WARNER MUSIC STREAMING SERVICESSTRATEGY FORMULATION
WARNER MUSIC GROUP
MARKETING DISTRIBUTION A & R LEGAL STREAMINGDEPT.
Wednesday, December 10, 14
WARNER MUSIC PROJECT BUDGET
Sales
Year 1
Expenses
Year 2 Year 3
Operations
Marketing
Legal
Distribution
Net Profit
57,230,238 60,091,750 63,096,337
TOTAL
6,428,321 6,697,237 6,979,599
5,000,000
150,000
0
5,000,000
160,000
0
5,000,000
170,000
0
$12,149,599 $11,857,237 $11,578,321
$45,651,917 $48,234,513 $50,946,738
Wednesday, December 10, 14
WARNER MUSIC SALES PROJECTIONS
Year 1 Year 2 Year 3
Sales Projections
Projected Units Sold
Unit Price
Unit Cost
TOTAL
13,944,000
5,378,321
$57,230,238
$3.99-$4.99
14,641,200
$3.99-$4.99
5,647,237
$60,091,750
15,373,260
$3.99-$4.99
5,929,599
$63,096,337
Wednesday, December 10, 14
https://www.flickr.com/photos/76657755@N04/7027596629
Wednesday, December 10, 14
Strategy Evaluation (3 points) Explain how you will evaluate the success of executing your strategy. This addresses your SMART goals and how you will stay on track.
https://www.flickr.com/photos/103509254@N05/10097369546
WARNER MUSIC MILESTONES
Wednesday, December 10, 14
https://www.flickr.com/photos/zebandrews/9480368360
https://www.flickr.com/photos/throwboy/5373976454
ONE MILLIONSUBSCRIPTIONS
Wednesday, December 10, 14
https://www.flickr.com/photos/jhdennis/4243485596
EXCLUSIVE MEMBERSHIP INCENTIVES
https://www.flickr.com/photos/juliakrause/583482052
Wednesday, December 10, 14
WARNER MUSIC STREAMING SERVICESMARKETING
Wednesday, December 10, 14
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