Kohls Contest 2012 MiKE

Expect Great Things

June 9th 2012

Santa’s Workshop ContestPresen

ts

To significantly increase Kohl’s brand, publicize their charitable

work, engage the community, and build its fan base.

Objective:

Solution

Create a holiday contest using Existing and Emerging Technologies to:

• Utilize existing social media technologies to increase visibility

• Solicit user-generated designs from students thus supporting schools

• Offer prizes to the winners based on voter results

• Give discount coupons at the store to fans who view virtual projects

Emergent Technologies

A contest where students submit their creative and innovative ideas to win

prizes but a challenge that will help raise the necessary funds for them to

purchase their very own innovative technology at their school.

* The best idea - students learn to innovate and can win an iPad and other great prizes while doing so

* SMART fundraising - an easy way to raise funds while voting for the best innovative idea

* m2i Center - schools and libraries get a sure fire way to innovate and businesses get an innovative work force

Existing and Emergent Technologies can be used to

reach a wider audience and integrate user experiences

into product sales.

Existing Technologies

• Social Media Campaigns

• Print and Interactive Media

• QR code scanning

• Mobile Apps

Emerging Technologies

• Augmented Reality

• 3D Projection Mapping

• Digital Display

Delivery

Results

• 2 million new fans

• 15 million unique

visitors

Kohl’s has previously demonstrated the ability to reach and influence a

wide demographic group through its Dream Big, Act Now campaign.

Social Media

• New tab on Kohl’s current mobile app.

• Support Augmented Reality In-store Experience

Develop an Integrated Mobile Experience

Mobile Applications

Augmented Reality

Augmented Reality

Digital Signage

3D Projection Mapping

3D Projection Mapping

Projected Outcomes

Expect Great Things

• New fans• Increased foot traffic

• Publicity

• Kids who care