Project by Anthony Felt The KÖLD project started as a business idea combining two services, floatation and cryotherapy as a hybrid physical recovery business. Initial Phase: Project’s purpose, scope and justification. - Accepted the contract offer to build a business as a test franchise. - Conducted a series of meetings with stakeholders to better understand the overall goal and write up the characteristics of this business. - A simple Business strategy was written for the initial year of business. - Created a brand name, KÖLD with a color scheme and style. - Created revenue projections and estimated total cost of the project. Planning Phase: - 3D rendering made for proposed layout on Google Sketch Up (show frame) - Spent 6 weeks seeking an ideal location. - Closed a 5 year lease in a bustling part of central Houston. - Requested bids for planner and interior buildout. Executing Phase: - Full demolition and complete interior rebuild was required. - Demolition began Aug 15 th 2015 - Interior buildout began late August. - New 200 AMP electrical panel was installed to accommodate high electrical use. - Multiple wall frames and doorways were built. Some walls required extensive drywall, including hush board to reduce noise interference. - Adjustments to existing A/C were made. - Major plumbing work, including new water lines were installed into the foundation. - Custom showers we’re built into the space. - Equipment installation began in October. - Float pods were installed over a week long period. - The Cryotherapy unit was delivered and installed within a day. - Washer/dryer, mop sink, and a new toilet we’re installed in Late October. - Changing booths were custom made using a metal pipe frame and curtains. - Interior buildout finalized in early December 2015. Monitoring and Controlling Phase: - All permits with the city, including the Certificate of Occupancy finalized on Jan 2 nd , 2016. - Training employees to new services and updates within the business. - Adjusting prices and offers based off indications from revenue and client choices. - Created several different marketing campaigns to gain exposure and determine which produces the greatest return on investment through careful tracking.