Graphic Communications Group 11/10/2006 10:52 AM 13 13 Kodak – At the Forefront of Graphic Technology 1914 Research in graphic arts Microfilm 1928 1931 Kodalith film 1937 Color scanner 1940s Photo methods for color and tone reproduction, color correction and separation Inkjet technology (continuous, drop on demand) 1935 Kodachrome film 1960s 1979 Present: Ongoing investment in the future 26 GATF Intertech Technology Awards Plates Films Scanner Inkjet and digital halftone proofing Waterless printing Computer-To-Plate Screening Workflow software Monitor proofing Wide-format inkjet
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Graphic Communications Group11/10/2006 10:52 AM 13
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Kodak–At the Forefront of Graphic Technology
1914 Research in graphic arts
Microfilm 1928
1931 Kodalith film
1937 Color scanner
1940s Photo methods for color and tone reproduction, color correction and separation
Inkjet technology(continuous,drop on demand)
1935 Kodachrome film
1960s
1979
Present: Ongoing investment in the future
26 GATF Intertech Technology Awards
PlatesFilmsScannerInkjet and digital halftone proofingWaterless printingComputer-To-Plate ScreeningWorkflow softwareMonitor proofingWide-format inkjet
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Uniquely Positioned for Blended Production
CaptureComputer to Plate
Digital printingRemote proofing
Web2Print
CaptureComputer to Plate
Digital printingRemote proofing
Web2Print
DigitalConventional Kodak Unified Workflow
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Industry Needs Digital Solutions to Meet Challenges
2006 Next generation 8-page CTP platesetter Kodak Magnus 800 platesetter
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The Future
Keys to Growth
Support Blended ProductionDrive Digital PrintingProvide the Best Unified Workflow
R&D FocusUnified Workflow
Market-Leading Color EP
Breakthrough Inkjet Technology
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Blended Solutions for a Multi-Faceted Industry
PrintedPackaging
Print
Digital
B&W
Color
Retail Value of Print and Printed Packaging
Retail Valueof Print
Retail Valueof Digital Print
$560B $32B
0
20
40
60
80
100%
Worldwide Printing and Packaging Market (2005)CAGR
(2005-2010)
B&W~ 3%
Color~22%
Offset, Gravure,Screen,Flexo
$377B
Sources: Kodak Business Research, Pira, Future of Global Printing to 2010 (2005), NPES Packaging 2005, Pira Future of Global Packaging, 2005
Retail value of print includes prepress, print production, finishing, services and substrates.
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Product Packaging
Employee Communications
Blended Solutions for Multimedia Campaigns
POP Display
Loyalty programs
Custom Catalog
PromotionsStatements
MarketingCollateral
PersonalizedMailing
Components of Integrated Communication Campaigns
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KEYBusinessProductionColorData
Developing Unique and Powerful Solutions
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Developing Unique and Powerful Solutions
Helps our customers Communicate, Control and Confirm color seamlessly from idea to delivery by streamlining connectivity, improving predictability and eliminating errors.
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Value of the Printed Page Increases with Digital
Printed by Yoffi Digital Press on a NexPress 2100
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Digital Print Capabilities
Personalize Recipient’s name and address and perhaps other data available in your DB
Version Create different versions for different types of recipients… male/female, age cohorts
Customize Use the information you have about your customer to create a unique communication experience
Integrate Create new communication tools by integrating transaction information with news and promotions
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Personalized Direct Mail Campaign – Financial Services
Results: $15 million in new CD investments
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Convergence of Enablers will Drive More Variable Print