“Kodak sells film, but they don’t advertise film. They advertise memories” [Theodore Parker] “How are you selling your Portal?” #SPSJHB @Melanie_Sutton
Feb 10, 2016
“Kodak sells film, but they don’t advertise film.
They advertise memories” [Theodore Parker]
“How are you selling
your Portal?”
#SPSJHB @Melanie_Sutton
Your SharePoint Campaign
Presented by: Melanie SuttonSnr Knowledge Management Consultant
#SPSJHB @Melanie_Sutton
Melanie [email protected]
+27 722079395Skype: melaniedale.suttonTwitter: Melanie_Sutton
Global Knowledge Citizen /Knowledge Management Activist
SharePoint Super-User - Responsibly Own/ed and Manage/ed the SuperPortal and inCider
Survivor of Linguistics III = Taxonomy developerResearcher and Technical writer
#SPSJHB @Melanie_Sutton
Ad hoc blog: http://kcitizens.blogspot.com
Discussion Flow1. why is your organisation
using a portal?
2. themes from the 10
Best Intranets 2011
3. why campaign?
4. campaigning!
#SPSJHB @Melanie_Sutton
Portals offer a new possibility for creating
economic + employee + community value
what is the purpose of your portal?
#SPSJHB @Melanie_Sutton
Trends around Portals and their Purpose* *Nielsen Norman Group – Intranet Design
Annual 2011
ultimately enabling something like this …
#SPSJHB @Melanie_Sutton
People
Simplifies workPersonalisation
Mission critical toolsInnovation
#SPSJHB @Melanie_Sutton
changing a series of isolated tasks to a coordinated integration of
knowledge assets
1.More mobile2.Taking cues from the Web3.Participatory - sharing ideas and
maximising knowledge
*Nielsen Norman Group – Intranet Design Annual 2011
#SPSJHB @Melanie_Sutton
Common Themes from the 10 Best Intranets 2011*
4. Joining the discussion5.Encouraging ideas6.Recognising participation7.Ratings, comments, views and
actions
*Nielsen Norman Group – Intranet Design Annual 2011
#SPSJHB @Melanie_Sutton
Common Themes from the 10 Best Intranets 2011*
Common Themes from the 10 Best Intranets 2011*
8. What is everyone else up to9. Making content stronger10.Multimedia to educate and
inform
*Nielsen Norman Group – Intranet Design Annual 2011
psst … this bodes well for your campaign material
#SPSJHB @Melanie_Sutton
Long term usability requires ongoing commitment both for continuous design improvement and for things like search quality initiatives, consistency and style guide enforcement and training
new users*
…this is WHY you should campaign
*Nielsen Norman Group – Intranet Design Annual 2011
#SPSJHB @Melanie_Sutton
crusade promote convince encourage influence
persuade win over support show change teach behave differently empower coach demonstrate illustrate alter
prepare reveal exhibit display
…is HOW you can campaign#SPSJHB @Melanie_Sutton
Have a Purpose! Have a Plan!
Recruit a band of enthusiastic campaigners
Corroborate and collaborate with your
marketing people
Tag onto events, initiatives, interventions,
activities in your organisation and beyond
Demand Ownership and Accountability from everyone involved
Have budget …. or not! Experiment with a variety of new media Listen!
Imagine! Create! Play! Ensure your campaigners are informed Involve your users Be brave! Remember
80/20 principle
AAR! Measure your success Celebrate your success Reuse what worked
Campaign 101
#SPSJHB @Melanie_Sutton
2 minute videos that can be
embedded directly into sites
Great My Site pictures
Meet [Joe] profile feature
Organisation Orientation 101
Events and organisational
calendar
News Headlines – internal/
customers/ industry
Hide a cupcake! Featured site
Experiential learning Surveys! Q&A with [Joe] Idea Hub
Online debate [with moderator] Twitter feed Blogosphere Competitions
Campaign Ideas
#SPSJHB @Melanie_Sutton
Rating and Rankings General Knowledge/ Quiz
Annual [insert portal name] Awards Event Photos
Personals – birthdays /
engagements/ marriages/ exam
results
Celebrate success – sales/ deals/ results/ customer feedback
Classifieds/ Fun/ Chill Zone Management Podcasts
Floor Plan with photos AAR! Results New contentCommunities of
Practice
More Campaign Ideas
if you can dream it … you can do it!#SPSJHB @Melanie_Sutton
A Campaign ExampleWorld Cup Fevah
Campaign
#SPSJHB @Melanie_Sutton
Fevah
Go on the Great Zakumi Chase
Find x 5 Zakumi’s on inCider and
win a Supporter PrizeFollow the link on the home page
of inCider. Winner will be announced on Monday, 7th June
Example of a Campaign Part 1 Challenge
#SPSJHB @Melanie_Sutton
Challenge #1
1. Take a photo of your team2. Create a picture library and upload your team photo to the picture library3. Display the picture on your website using the content editor web part
Use the Notes below to assist you in your task!
Score extra points by adding additional photos to your picture library throughout the 5 weeks!
Fevahends Cob Monday, 21 June 2010
The Campaign Part 2 Challenges
#SPSJHB @Melanie_Sutton
Challenge #2ends Cob Monday, 28 June 2010
1. Create a survey on your Website with a minimum of 5 questions ... any topic!2. Display the survey on the home page of your website3. Get as many people as possible to complete your survey ... the team with the
most original survey questions AND the most responses ... scores the most points. EACH PERSON MAY ONLY VOTE ONCE PER SURVEY
Score extra points for the innovative display of your survey results
Fevah
#SPSJHB @Melanie_Sutton
Challenge #3ends Cob Monday, 5 July 2010
1. Start a discussion forum on your Website... any topic/s2. Display the discussion forum on the home page of your website3. Get as many people as possible to participate in your discussion forum ... the team with the most
participation and who displays the most competence in moderating a discussion (i.e. encouraging conversation, answering questions, ensuring that participants behave themselves etc)will score the most points. The discussion topic can change - the objective is to engage participants. Participants should be allowed to email contributions to the discussion group.
Use the Notes below to assist you in your task!
Score extra points for your marketing campaign for this challenge
Fevah
#SPSJHB @Melanie_Sutton
Challenge #4ends Cob Wednesday, 15 July 2010
Pimp up your Site!*50 points up for grabs for making your site look fab! You will be scored on:
look and feel aka coolness of the site + usability (must be easy to navigate and use) + use of out of the box functionality
Bonus points awarded for the # of visitors to site* Random bonus points may be awarded by the judge ...
*You may employ the skills of a SharePoint Developer to assist .... bribery is in order! ** 1x visit per person
FevahFinal
#SPSJHB @Melanie_Sutton
un-Challenge #5ends Friday, 16th July 2010
Team Dress Up ... for Fun!AND Get as many people in IS Partners to wear their Soccer FAN Gear on Friday!
*
Absolute Final
Fevah
#SPSJHB @Melanie_Sutton
engage collaborate exciteentice communicate invite
challenge experiment encourage attract share
connect publicise partnerteach coach advertise
support imagine
…this is YOUR SHAREPOINT campaign
#SPSJHB @Melanie_Sutton
Thank you for your time Jhb!
Please don’t forget to fill in
your evaluation forms!
#SPSJHB @Melanie_Sutton