Kobian HipStreet Mobile Tech Designs

KobianHipstreet

Under the radar andcomfortable being #2A value brand driving sales in handheld tech bybeing first to market with understated style.

Adopting the private label approach to package design, HipStreet products can compete using category specific strategies, directly keying-off national brands.

iPhone 4Slidercase

A simple in-store insight — most peg boardsare white, offering poor visibility for white packs.

Sophisticated style meets playful and approachable. A visual language not seen in the premium category.

Capitalizing on a key productbenefit — an interactive slidingpackage structure to engage the audience, and encourage further pack exploration.

RageHeadphones

Not much impact even among premium brands

The attitude is youthful, with sophistication in the graphic language, something cheaper priced products such as Skull Candy lack.

The youthful colour theme and iconic use of the product make this design solution eye popping on shelf.

Steve FeeneyCreative

Creative Direction

Design Strategy

Art DirectionCopy Writing

Custom TypographyPhoto Direction

Digital Illustration

Graphic Design

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