Knowledgewebb Training

KnowlEdgEwEbb TrainingWINTER 2014 - 2015 COURSESSmall group trainings, workshops, master classes, executive coaching and digital media bootcamps

Knowledgewebb Training Modules | © 2014 - 2015

don't sweat the tech

34 Social Media Strategy and Campaigns

35 Writing for Social Media

35 PR For Digital & Print Publications

36 Multimedia For PR

36 Storytelling: Video, Sound and Graphics

37 Producing for Multiple Platforms

37 Backpack Journalism and Editing

38 Vocal and Physical Delivery, Stand-ups and Live Shots

38 Writing For TV and Video

39 Social Media for Broadcast

39 Spokesperson Training

40 Press Relations: Best Practices in a Digital Age

40 Speechwriting

41 Digital Engagement and Community Management

41 Multimedia For Public Affairs Professionals

42 Newsroom Management

42 Finance101ForNonprofitNewsOrgs

43 MonetizingYourMediaOrganization

43 Strategy and Planning For MediaOrganizations

44 Strategy Sessions

46 Strategy Session: Launching a New Digital Product

46 Strategy Session: Finding Your Audience

47 Strategy Session: Engaging Your Audience

47 Strategy Session: Building A Personal Digital Brand

48 Strategy Session: How To Create Digital Buzz

49 international Training and Study Trips to the U.S.

51 boot Camps and Master Classes

53 one-on-one Executive Coaching

55 The digital Sensei Program

57 digital Skills and Capabilities needs audit

59 Curriculum development

61 How Can we Help?

3 introduction

4 our Value Proposition

5 Curriculum Explanation

7 Class Structure

8 our Trainers

9 Exceptional results

10 large group workshops and Seminars

11 What’s New, What’s Next: LeadingInAnEraOf Disruptive Technology

12 Gaming the Algorithms

13 Privacy in an Age of Data

14 TheFutureOfInnovation

14 The Future of Work

15 Small group Training Modules and workshops

17 Digital Searching: Basic

17 Digital Searching: Intermediate

18 Digital Searching: Advanced

18 Digital Searching: Subject Area

19 Social Media: Getting Started

19 Social Media: Twitter In-Depth

20 Social Media: Facebook In-Depth

20 Social Media: Emerging Social Networks

21 Social Media: Tracking Your Progress

21 Social Media: Advanced Analytics

22 Headline Writing

22 Writing For Social Media

23 Multimedia Storytelling

23 Real-Time Social Media Storytelling

24 Livestreaming

24 Liveblogging

25 SearchEngineOptimization... in the Newsroom

25 Getting Started With APIs

26 Mapping Basics

26 Mapping: Advanced Techniques

27 Data Visualization: Getting Started

27 Data Visualization: Advanced Techniques

28 Debugging For New Coders

28 Getting Started With Ruby

29 Getting Started With Repositories

29 Advanced Version Control

30 UX Design: Getting Started

30 Advanced Geovisualizations

31 Productivity: Building a Better Distributed Team

31 Productivity:AgileWorkflow ForYourOrganization

32 Productivity: Getting Started With Google Docs

32 Productivity: Advanced Google Docs

33 Productivity: Introduction to Cyber Security

33 Productivity: Advanced Cyber Security

34 Press Relations

TablE oF ConTEnTS

1 2Knowledgewebb Training Modules | © 2014-2015

Knowledgewebb Training Modules | © 2014 - 2015 | 3 4

KnowlEdgEwEbb’S dEEPly PErSonalizEd aPProaCH To Training oFFErS ExCEPTional ValUE.For every training engagement, Knowledgewebb meets with stakeholders a number of timestoevaluateandreviewstaffneeds.Weresearchyourorganizationtodetermineskillsdeficienciesaswellasprofessionaldevelopmentopportunities.

Ourtrainingmodulesarepersonalizedwithreal-worldcasestudiesfromyourorganization.Additionally, our trainers develop a deep understanding of each of your staff members’ recentprojectsandindividualneeds.Asaresult,weareabletofacilitateexperientiallearninginreal-time.

Post-training, your staff will hold tactical blueprints for immediate execution, as well as refresherexercisesspecifictoyourorganizationthatensurelong-termskillsdevelopment.

Ourtrainingframeworkandmethodologydesignarecontinuallyupdatedtokeeppacewithchangesinthedigitallandscape.Weofferpracticaltrainingmodulesthatarecustomizedspecificallyforyourorganization.Weincludehands-onactivitiesineverysessionandcreateunique,memorableexperiencesforyourstaff.

Knowledgewebb has developed training curricula and facilitated training courses for dozensoforganizationsintheprivate,nonprofit,publicandacademicsectors.Ourclientportfolioincludesmorethan100companiesthroughouttheworld.Intotal,wehavetrainedmorethan30,000peoplesince2005.

TyPiCal Training CliEnTS:• Print, broadcast and digital media organizations/ newsrooms

• Large foundations

•Corporatecommunications/PRfirms

•Marketingfirms

• Associations

• University faculty and staff

• Federal government

• State/ local governmental agencies

• Foreign government agencies

• Sales/ Marketing staff at publishing companies

•Largefinancialinstitutions

•Lawfirms

• Campaigns

oUr ValUE ProPoSiTioninTrodUCTionKnowledgewebbisadigitalmediaandcommunicationstrainingfirm.Weofferhands-on training and advising on digital capabilities that are strategically alignedwithourclients’needs.Trainingisinformedbycutting-edgeresearchandreal-worldexperience.Ourclientsincludeassociations,mediaorganizations,governmentagencies,nonprofits,universities,publicrelationsandmarketingfirms,andcorporations(largeandmid-size)fromaround theworld.

What sets us apart: While other agencies often use canned, set-menu approaches, Knowledgewebb trainers and curriculum supervisors are always working in a consultative mode so that we can adapt our training to your company’sspecificneedsandcurrentcapabilitylevels.We’renotjustexpertsinourdigitalfields.We’reoutcome-driven,engagedteachersandmastercommunicators.


wE don’T lECTUrE

Nearly all of our training modules are hands-on, because we know that experientiallearningisthebestwaytoencourageongoinguseofnewdigitalskills.We aim for hands-on exercises that are disguised as something else--for example, aninvestigativescavengerhuntratherthanrotememorizationofcodeandfiletypecommands--so that attendees are continually engaged without feeling threatened orscaredtolearn.

wE TEaCH To diFFErEnT SKillS

We realize that everyone comes to training sessions with a different background in technologyandvaryinginterestsindigitalmedia.Forthatreason,weworkwithourclients to create class lists that are comprised of similar disciplines and skill levels

wE EMPowEr STaFF

Attendees to training sessions should leave feeling empowered--and excited!--to continueusingallofthenewskillsthey’vedeveloped.Ourgoalistofosteradigitalculture that grows organically within your group long after each training session hascompleted.

CUrriCUlUM ExPlanaTion

CUrriCUlUM ExPlanaTion

METHodology

Knowledgewebb uses a unique training methodology that involves intense research,personalizationandexperientiallearning.Wecoordinateclassesto accommodate all levels of ability and use graduated hands-on activities to reinforcetheskillswe’reteaching.Weaimtoprovideimmediatelyaccessiblelessons, so that attendees can take apply their new skills to current work projects.Inaddition:

EaCH SESSion iS PErSonalizEd SPECiFiCally For THE CliEnT

We have developed a number of training modules that are totally customized for eachclient.Ratherthansimplytalkingaboutatopicingeneralities,we’llinsteadfocus our examples on your work and we will show how the strategies we’re highlightingcanbeimmediatelyusedinreal-worldsituationsbyyourstaff.

wE TaKE THE noTES in adVanCE

All staff attending our sessions will receive hard copies of personalized resourcestheycanuseattheirdesks.Eachparticipantwillreceiveanup-to-dateglossaryoftechterms(includingpronunciations)thatexplains,inveryunderstandableterms,themostimportantdigitaltopicsoftheday.Materialsare geared towards each training session, and we even prepare comprehensive notes for attendees in advance, which include themes, analysis and any companynames/links/examplesshown.Thisway,attendeescanfeelmorerelaxed during their training session and can devote their full attention to the contentandexerciseswe’reteaching.


We know that many organizations like to build training programs from within, using staff whoareexpertsintheirparticularfields.Butthere’saproblemwiththisstrategy:greatpractitionersdon’talwaysmakegreatteachers.Thinkbacktoyourleastfavoriteclassesincollege.Thereisagoodchancethatyourprofessorwasanexpertinastrophysics,butalousypublicspeaker.Worse,heprobablyknewsomuchabouttheuniversethathecould no longer break down complex topics into simple enough terms for a beginner to understand.

Knowledgewebbtrainerseachhavemanyyearsofsuccesswithintheirvariousfields,andmosthavereceivednumerousawardsfortheirwork.They’rerecognizedexperts.But what makes our trainers different is that they’ve each spent hundreds of hours in a classroomsetting,teachingcomplicateddigitalmediaconceptstoalllevelsofstudents.In addition, each of our trainers must complete Knowledgewebb’s internal teaching and learningcertificationprogram.Inthisintensiveprogram,ourtrainerspracticespeakingand presentation, learn experiential learning techniques, master our methodology for personalization, learn how to motivate and encourage students and practice effective stylesofcommunication.

Because Knowledgewebb works with clients all over the world, many of our trainers arefluentinoneormorelanguagesandcanfacilitatetrainingsessionsthatareeitherbilingualorthosethatrequirelanguagesotherthanEnglish.Allofourtrainerscarryvalid passports and have vast experience traveling throughout myriad countries and cultures.Ourtrainingmethodologyalsoincludesaworkflowforassignmentsthatrequiresimultaneousinterpretation.

ClaSS STrUCTUrE oUr TrainErSBecause our clients typically need to provide training across multiple workgroups andforvaryingpurposes,weworkwithourclientstocreateclasslists.

To help facilitate this process, Knowledgewebb deploys a simple survey assessmenttoolthatgaugesinterest,enthusiasmandskilllevel.

Wealsotrytocurateclasslistsbasedondiscipline.Whiletheexerciseswillbe similar in sessions that are offered to multiple groups, the purpose of the materialineachsessionisalwaystailoredforeachindividualstudent.

SCHEdUlE

Trainingisaniterativeprocess.Wehelpourclientsprovideongoingresourcesandbenefitstotheirstaffviaonlinelearningoptions.Asyou’llseeinourcoursedescriptions, some of our custom training modules can take place via webinar or livevideobroadcast.

Knowledgewebb Training Modules | © 2014 - 2015 | 9

LARGE GROuPWORKShOPSAND SEMINARS

ExCEPTional rESUlTSEntrepreneur Magazine calls Knowledgewebb a leading digital training provider. Knowledgewebb has developed training curricula and facilitated training courses for dozensoforganizationsintheprivate,nonprofit,publicandacademicsectors.Ourclientportfolioincludesmorethan100companiesthroughouttheworld.

“What a difference personalized training makes! The case studies you created for our staff had a dramatic impact because they could clearly understand exactly why social media matters. It will be difficult for us to hire any other training company now that we know how important custom training really is.” – Ashley Greene, Professional Development Director

“You’ve definitely created the buzz we hoped for and I can’t keep up with the emails coming in for staff looking to get into future sessions. I look forward to what’s to come and to working with you again.” – Garen Simmonds, HR Planning Specialist

“[Your trainer] is a great motivator and idea person. Employees – in our organization were always inspired and prepared to meet new challenges because of his motivational style. He is confident and decisive. He makes everyone around him better.“ – Bill Baker, Animation Director

“Your extensive knowledge of digital media and digital tools is an ever-expanding resource for the International Center for Journalists. Our Fellows - even those with the strongest tech skills - are consistently impressed by [your] deep knowledge. And they are grateful for the individual assistance and attention [you] provide.” – Elisa Tinsley, Deputy Vice President

10


dESCriPTion Toleadinanever-changingworld,ithelpstoknowwhat’scoming.Modern leaders must both manage the present and innovate for thefuture.Learnaboutthemostinterestingemergingtechnologiescoming to market in the next few months that stand to impact your work.Thisinvigoratingsessionwillshowcasecriticaltechtrendsthatyouneedtoknownow.

We will address concrete questions, such as: • Which of our customer segments does this trend address?

• How are our competitors/ related agencies harnessing these trends (or failing to do so?)

• How are non-competitors applying this trend?

• Will this trend create new competitors for us?

• Where does this trend create potential new partners or collaborators for us?

• How does this trend impact our industry and all of its parts?

• Who are the drivers of change in this trend? Which companies, founders, startups?

• How will the wants, needs and expectations of our customers change as a result of this trend?

• How does this trend inspire us?

• How does this trend help us think about innovation?

dESCriPTion Amy Webb tells the tale of how she gamed the online dating system tofigureouthowtofindtheloveofherlife.Inherbestsellingmemoir “Data, A Love Story” and acclaimed TED Talk, Amy explains how she used her knowledge of data analytics, consumer behavior anddigitalmarketingtofindtruelove.

Inthissession,AmyadaptherTEDtalkforyouraudience.Shewill detail her monthlong experiment analyzing successful datingprofiles.herfindingswillshockyou,butsowillhermessage:thereisanalgorithmforlove.There’sanalgorithmforeverything,ifyoujustchangeyourperspective.Andshe’llexplain—importantly—howeveryalgorithmcanbegamed.

Amy will tell you her hilarious, heartwarming story…and what herfindingsrevealforanyonetryingtofindacreativesolutiontoan impossible challenge, whether that’s looking for a soulmate, negotiatingatoughmergerorevenfindinganewaudiencefor yourproduct.

WHAT’S NEW, WHAT’S NEXT: lEading in an Era oF diSrUPTiVE TECHnology gaMing THE algoriTHMS

TiME nEEdEd 1 - 3 hours

aCTiViTy This is a lecture-style session that includes high-energy demonstrations of cutting-edgeproductsandtools.

goal To get your staff excited -- and informed -- about near-future technologies.

ExaMPlE https://www.youtube.com/watch?v=I3Lte7dweXo

TiME nEEdEd 60 minutes

aCTiViTy This is a lecture-style session that includes high-energy demonstrations of cutting-edgeproductsandtools.

goal To get your staff excited -- and informed — about near-future technologies.

ExaMPlE https://www.youtube.com/watch?v=I3Lte7dweXo


dESCriPTion We are surrounded by data, and we’re creating more in a single daynowthanourancestorsdidduringtheirentirelifetimes.Corporations, government agencies and everyday hackers can easilygainaccesstoourprivatelives.Wearguethatthesenew privacy issues present as many challenges as they do opportunities.

Inthissession,youwilllearnwhatdataisbeingsharedandwhy.More importantly, you’ll learn what the future holds for big data andourcommunities.Wewillpersonalizethispresentationforyourorganization, addressing questions like:• How is data being mined and used in my community?

• What can be done with personal data?

• Do I need to safeguard my family’s privacy?

• Is it dangerous to post photos of my children online?

• Do I need to safeguard the privacy of my employees?

• How are our competitors/ related agencies using big data (or failing to do so?)

• How are non-competitors using data?

• Does all of this data create new competitors for us?

• Who are the drivers of change in digital privacy? Which companies, founders, startups?

• How do Millennials view their digital privacy? Are their attitudes different from those who are older?

• How will the wants, needs and expectations of our communities change as a result of changing attitudes towards digital privacy?

dESCriPTion Why do some organizations seem to be able to innovate quickly, while it can take years to see real change elsewhere? Where do terrificideascomefrom?howdothoseideasmovefromthewhiteboard into action?

In this session, we’ll highlight the very best innovators in your space,whetherthat’smedia,financialservices,governmentorbeyond.We’llunpackthesuccessyourcompetitorshaveachieved,and explain to you how to manage the process of innovation within yourowngroup.

dESCriPTion Ourjobsarechangingandevolving.Thefutureofthecollarisahoodie, Amy Webb noted in Pew Internet & American Life Project studyonDigitalLifein2025.

In this session, you will learn how millennials think about their own data and digital tools in the workplace, and how their worldview oftendiffersfromtheirGenXandBabyBoomercoworkers.You’lllearnaboutthenewholocracies,distributedofficesandvirtualteams.Mostimportantly,you’lllearnnextbestpracticesandideas that you can apply, as well as your own organization’s future opportunitiesandobstacles.

PriVaCy in an agE oF daTa THE FUTUrE oF innoVaTion

THE FUTUrE oF worK

TiME nEEdEd45 minutes

aCTiViTyThisisalecture-stylesession.

goalTo help your organization understand cyber security andprivacy.


aCTiViTy Thisisalecture-stylesession.

goal To help your organization start to develop a process to encourage and act on innovation.


aCTiViTyThisisalecture-stylesession.

goalTo help your organization think differently about the future of yourworkplace.

16

SMALLGROuPTRAINING MODuLES AND WORKShOPS

groUP Training and worKSHoPSKnowledgewebb will customize one of our 80+ training modules for your organization,sothatitmeetsthespecificneedsofyourstafformembers.Ourmodules are continually updated, so that they include bleeding-edge resources and up-to-datecasestudies.Wecanalsocreatenewmodulesforyourorganization.Training includes experiential, hands-on exercises as well as tactical, strategic thinking.

KEy SolUTionS For oUr CliEnTS:

•Weensurethatexercisesandexamplesaretailoredspecificallyforyourgroup.

• We build fresh case studies using information from your organization – not genericoverviewsofsimilarproblemselsewhere.

• We also offer outside perspectives, highlighting relevant ideas, trends and bestpracticesfromyourcompetitorsandotherleadersoutsideyourindustry.

15 Knowledgewebb Training Modules | © 2014 - 2015


dESCriPTionLearn the basic skills needed to perform effective searches throughoutalldigitalmedia.We’lltalkthroughfiletypesearches, social media searches, reverse-image searchesandmore.

TiME nEEdEd60 - 90 minutes

aCTiViTyThis will be a hands-on sessionwithactivelearning.

goalBy the end of this session, your staff will have learned better search methods that they can continue to practice andusedaily.

DIGITAL SEARCHING: baSiC

DIGITAL SEARCHING: inTErMEdiaTE

dESCriPTionWe will explore extended filetypesearchesandsearches through niche databases(suchastheuSPatentandTrademarkOffice).We’ll also focus on how to use asingleidentifier(suchasausernameoremailaddress)to pull detailed information on peopleandbusinesses.



goalBy the end of this session, your staff will be able to locate information that’s typically difficulttofindviacommonsearchpractices.

dESCriPTionIn this session, we’ll explore howsearchsystemswork.We’ll explore hidden databases, use advanced tools and will talk through best practices in search strategy.



goalBy the end of this session, your staff will have new search tools to deploy, and they’ll have resources to share with the rest of theirteam.

DIGITAL SEARCHING: adVanCEd

DIGITAL SEARCHING: SUbjECT arEa

dESCriPTionWe offer niche digital search modules just for associations, campaigns, lawyers and others who need a deep dive intosearchingonspecificsubjects.



goalBy the end of this session, your staff will have mastered how to effectively use search tools for a particular subject area.


SOCIALMEDIA: FaCEbooK in-dEPTH

SOCIALMEDIA: EMErging SoCial nETworKS

dESCriPTionLearn about the newest social network and how the social media ecosystemisevolving.We’llreviewallofthelatestappsandnetworks,andwe’lltalkthroughtheupcomingtrends.Wewillincorporate your organization’s social media policy and point of view into the module, and we’ll explain how your organization can use(orshouldignore)thosenewnetworks.

dESCriPTionFor those staff who are new to social media, we offer a broad overview.Inthissession,staffwillsetupaccountsonthemajorsocial networks, they’ll learn basic best practices and they’ll gain experiencelearninghowtouseeachone.Wewillincorporate your organization’s social media policy and point of view into themodule.

SOCIALMEDIA: gETTing STarTEd

SOCIALMEDIA: TwiTTEr in-dEPTH

dESCriPTionIn this session, we will discuss Twitter in great detail and how itcanbeusedbyyourorganization.We’llreviewthird-partyapplications, metrics and analytics and how outside services useTwitterforauthentication.Thissessionwillincludenextbestpractices and case studies from within your organization and from yourcompetitiveset.Wewillincorporateyourorganization’ssocialmediapolicyandpointofviewintothemodule.

dESCriPTionIn this session, we will discuss Facebook in great detail and howitcanbeusedbyyourorganization.We’llreviewFacebook’slatest tools and applications, metrics and analytics and how outsideservicesconnectwithFacebookforauthentication.We’llalsotalkaboutthebroaderFacebookecosystem.Thissessionwill include next best practices and case studies from within your organizationandfromyourcompetitiveset.Wewillincorporateyour organization’s social media policy and point of view into themodule.



goalBy the end of this session, your staff will have deep knowledge of best practices andtechniques.



goalBy the end of this session, your staff will have created social media accounts and will have practiced using eachone.



goalBy the end of this session, your staff will have deep knowledge of best practices andtechniques.


aCTiViTyThis will be an interactive, group-discussionworkshop.

goalBy the end of this session, your staff will have a better understanding of the social mediaecosystem.


SOCIALMEDIA: TraCKing yoUr ProgrESS

SOCIALMEDIA: adVanCEd analyTiCS

dESCriPTionWhich headlines work, and which ones don’t? Is there really a magic Upworthy formula to making digital headlines go viral? Should headlines be written differently for the web and for mobile? How to you integrate the best keywords into subheads, breakout boxes and photo cutlines?

TiME nEEdEd60-minute introduction, overview and best practices followed by 60-minute individualpracticesessions.

aCTiViTyThis will be a hands-on sessionwithactivelearning.After an introduction and overview, we will conduct small group sessions where staff will practice writing and rewriting headlines,

ledes and other elements fortheweb.Staffwillreceiveindividual attention and immediatefeedback.

goalBy the end of this session, your staff will be able to optimize their writing for theweb.

HEadlinE wriTing

wriTing For SoCial MEdia

dESCriPTionYou won’t gain traction in social media if you simply copy and paste your story’s headline into Facebook, TwitterorLinkedIn.Writinggoodsocialcopyisanart.Inthis session, we’ll show you pest practices and examples ofgreat(andterrible)socialmediaposts.Then,we’llpractice writing posts for your organization.



goalBy the end of this session, your organization will have learned best practices for writingsocialcontent.

dESCriPTionIn this session, we’ll talk about how to track your success insocialmediacampaigns.We’ll review benchmarks for your organization and will explain the various ways tomonitoryourprogress.We will also review how to identifyinfluencers,yourorganization’s best times to post content and how to grow yournetwork.



goalBy the end of this session, your staff will have a better understanding of how to track yoursocialmediacampaigns.

dESCriPTionLearn how to apply advanced analytics tools and best practices to your organization’s social media workflow.Wewillalsohighlight your organization’s progress as compared to your competitiveset.



goalBy the end of this session, your organization will have learned deep insights about your social networks for better monitoring.


dESCriPTionHow can you push your live events to the web? In this session, we’ll discuss the many options to livestream yournextevent.We’llshowbest practices and will help you get started with the best toolsforyourorganization.


aCTiViTyThis will be a hands-on strategysession.

goalBy the end of this session, your staff will be able to livestreamyournextevent.

liVESTrEaMing

liVEblogging

dESCriPTionDuring a breaking news event, it can be useful for an organization to liveblog all of thedetailsastheyunfold.Inthis session, staff will learn how to liveblog: what details to include and how, what can be omitted, how often to update, how to cite sources and how to incorporate multimedia.


aCTiViTyThis will be a hands-on strategysession.

goalBy the end of this session, your staff will have the knowledge and tools to liveblog.

dESCriPTionIn this session, staff will learn how to produce multimedia content fortheweb,tabletsandmobilephones.They’llgetthebasicsof creating compelling multimedia content and will learn how to storyboard, how to get the best photo/video elements and what to dowithallthatcontent.Wewillshowcaseanumberoffreetoolsthat staff can begin using immediately, either with coworkers for theirownprojects.

MUlTiMEdia SToryTElling

rEal-TiME SoCial MEdia SToryTElling

dESCriPTionIn times of crisis, social media can be an effective storytelling medium.Inthissession,we’llshowcasethetoolsandworkflowsthat work best, and we’ll create a real-time social media storytellingplanforyourorganization.

TiME nEEdEd2 - 3 hours

aCTiViTyThis will be a hands-on sessionwithactivelearning.We will create a multimedia project together using content fromyourorganization.

goalStaff will learn to create compellingmultimediastories.



goalBy the end of this session, your organization will have a social media storytelling plan that can be deployed byyourstaff.


dESCriPTionWhatissearchengineoptimization(SEO)andwhyshoulditmatterto your editorial staff? In this session, we’ll explain what it takes forastorytobesuccessfulonline.We’llhelpreportersandeditorslearn about how content moves around on the web and throughout social networks, and we’ll show them clever tricks to help their storiesgainvisibility...withoutsacrificingeditorialintegrity.

SEARChENGINEOPTIMIzATION... in THE nEwSrooM

gETTing STarTEd wiTH aPis

dESCriPTionJournalists are starting to create rich, interactive projects that servethepublicinterest.Inthissession,we’lllearnaboutwhatkinds of data are available to journalists and we explain how thisdatacanbeusedtocreateinteractivemaps.Thissessionwillincludeaprimeronfreemappingtoolsandplatforms.


aCTiViTyThis will be a hands-on session with active learning.

goalBy the end of this session, your staff will be able to create basic interactive maps.

MaPPing baSiCS

MAPPING: adVanCEd TECHniqUES

dESCriPTionWe’ll take a deep dive into mapping best practices and advancedtechniques.We’llwork on a data-driven project together and will talk about howtousetemplates.



goalBy the end of this session, your staff will have learned best practices and advanced techniques.

dESCriPTionIn this session, we’ll explain how to use Chrome Developer Tools and Postman to work with REST APIs to get information from social mediaandothercontentproviderssuchasTwitter.We’llalsoreviewaboutbestpracticesandstrategy.



goalBy the end of this session, your newsroom will understandSEObestpractices and about how to prepare stories for deployment across multiple channels andnetworks.


goalBy the end of this session, your staff will have the tools necessary to get started withAPIs.


dESCriPTionIn this session, we’ll review exceptional data visualization projects, and we’ll talk through whatmakesthemgreat.We’llwork on data visualization planning, and we’ll talk through ethics, templates and editorialanddecisionmaking.


aCTiViTyThis is a strategy session.

goalYour staff will have a solid understanding of data visualization: what works, whatdoesn’tandwhy.

DATAVISuALIzATION: gETTing STarTEd

DATAVISuALIzATION: adVanCEd TECHniqUES

dESCriPTionIn this advanced class, we’ll showcase cutting-edge data visualization techniques, projectsandwork.We’lldeconstruct some of those projects and will rebuild themtogether.



goalBy the end of this session, your staff will have mastered advanced techniques for data visualization.

dESCriPTionIf you’re new to coding, you’ve probably encountered aglitch.Whathappens when your code breaks? In this session, we’ll explain the debugging process and best practices for writing cleancode.



goalBy the end of this session, beginning coders will have learned best practices for writinganddebuggingcode.

dEbUgging For nEw CodErS

gETTing STarTEd wiTH rUby

dESCriPTionIn this introduction to the Ruby programming language, your staff will learn how to use Ruby on Rails to build dynamic content-driven applications.We’llalsodiscuss best practices and strategy.



goalBy the end of this session, your staff will have learned thebasicsofRuby.


dESCriPTionIn this session, we’ll explain how to use GitHub repositories for any type of code or text (suchascampaignspeechesorcoursesyllabi).We’lldiscuss versoning features, GitHub clients, best practices andsmartstrategies.



goalBy the end of this session, your staff will have a basic understanding of how to useGithub.

gETTing STarTEd wiTH rEPoSiToriES

adVanCEd VErSion ConTrol

dESCriPTionIn this session, we’ll discuss strategyandversioncontrol.Why does version control matter? Simply put, it is a way of recording changes to code over time so that you can recallspecificversionslater.If your staff are beginning to develop new applications and products, using a single version control system is criticallyimportant.



goalBy the end of this session, your staff will have a strategy and set of steps for version control within your organization.

dESCriPTionWhat makes for a great user experience? Are there ways to design your websites and applications so that they’re more intuitive, exciting and easy to use? In this session, we’ll talk through various design techniques and best practices.We’llalsotalkextensively about design empathy and how create greatdigitalexperiences.



goalBy the end of this session, your staff will have learned best practices for user experiencedesign.

UX DESIGN: gETTing STarTEd

adVanCEd gEoViSUalizaTionS

dESCriPTionIf you’ve had some practice creating interactive maps but now want to make advanced projects, we’ll show you how touseTopoJSONtodisplaychoropleth and other maps andgeo-visualizations.



goalBy the end of this session, your staff will be able to useTopoJSONtocreateinteractive maps and other digitalprojects.


dESCriPTionIf your team works across differentofficesinabuilding,orevendifferentofficesaround the world, a suite of collaborative tools will makeyoumoreefficientandshouldincreaseproductivity.In this session, we’ll explain how to use platforms and networks such as Slack and GoogleDocs.We’llalsotalkthrough best strategies for a networkedworld.


aCTiViTyThis will be a hands-on workshop and strategy session.

goalBy the end of this session, your staff will have created anewworkflowforyourdistributedteams.

PRODuCTIVITY: bUilding a bETTEr diSTribUTEd TEaM

PRODuCTIVITY: agilE worKFlow For yoUr organizaTion

dESCriPTionThis session will discuss how theAgileWorkflowcanbeused in just about any work environment.We’lldiscusshow to work iteratively and how to apply the techniques of user testing, storyboarding andfailingfasttoyouroffice,whether your team works in education,politicsorbeyond.



goalBy the end of this session, your staff will have learned the AgileWorkflowandwillbeableto apply Agile strategies to yourworkplace.

dESCriPTionLearn how to use Google DriveandGoogleDocs.We’ll explain the similarities and differences between Word and Google Docs, we’ll show best practices, and we’ll work together to create new documents, forms, spreadsheets and presentations.


aCTiViTyThis will be a hands-on workshop.

goalBy the end of this session, your organization will have created a new shared Google Drive folder and will have mastered the basics for using shareddocuments.

PRODuCTIVITY: gETTing STarTEd wiTH googlE doCS

PRODuCTIVITY: adVanCEd googlE doCS

dESCriPTionIf you’re already familiar with Google Docs, this session will introduce you to advanced techniques.We’lltalkthrough pivot tables, creating searchable documents and integrating Google Drive with lots of outside applications (suchashangouts,Slack,IFTTTandbeyond).


aCTiViTyThis will be a hands-on workshop for staff who alreadyuseGoogleDrive.

goalBy the end of this session, your staff will have learned many new ideas, techniques and best practices for using GoogleDocs.


dESCriPTionIn this session, we’ll review the basics of how data is compromised.Then,we’llexplain security precautions for how to protect your data and what to do if there’s abreach.



goalBy the end of this session, your staff will have a basic familiaritywithcybersecurity.

dESCriPTionA successful PR campaign not only involves the press, but relies on social media and theweb.We’llexploresomesuccessful campaigns and discuss platforms, messaging, metricsandstrategy.

TiME nEEdEd6 hours

aCTiViTyThis will be a hands-on workshop, and we will develop a social media editorial calendartogether.

goalTo become familiar with various social media platforms and learn to develop social media strategy and how to measuresuccess.

PRODuCTIVITY: inTrodUCTion To CybEr SECUriTy SoCial MEdia STraTEgy and CaMPaignS

PRODuCTIVITY: adVanCEd CybEr SECUriTy wriTing For SoCial MEdia

dESCriPTionIn this session, we’ll review case studies of well-known security breaches, and we’ll talk through how hackers are gainingaccesstoinformation.We’ll explain secure keys, privatesearchandfiletransfer tools, and we’ll show your staff how to move informationsafely.



goalBy the end of this session, your staff will have learned advanced skills and techniques to protect their data.

dESCriPTion Today’s audiences have short attention spans and the popular social media platformsreflectthat.Thiswriting class will explore how to reach your audiences in 140 characters or less and othershortformwriting.

TiME nEEdEd3 hours

aCTiViTyThisisahands-onworkshop.

goalTo edit your message for an online audience with short andsnappywriting.


dESCriPTionPR is not just about social media, publications allow you to develop rich material and explore long-form writing, regular series, photo spreads andmore.e-pubsandprintpublications are most aptly used for associations and other organizations with atargetedandspecificaudiences.

TiME nEEdEd4 hours

aCTiViTyThis is an intensive hands-on workshop.Wewilldevelopa media kit and plan from scratch.

goalTo understand the uses of publications both online and print and learn about the latesttrends.

Pr For digiTal & PrinT PUbliCaTionS STORYTELLING: VidEo, SoUnd and graPHiCS

MUlTiMEdia For Pr ProdUCing For MUlTiPlE PlaTForMS

dESCriPTionVideo is an equally important tool in PR--especially online video platforms such as Vine, Instagram,etc.We’lllearntopoint, shoot and edit short videos for the web that tell yourmessage.

TiME nEEdEd8 hours

aCTiViTyThis is an intensive hands-on class.Wewillcreateshortvideos that can be deployed byyourorganization.

goalTo master beginner video production skills fortheweb.

dESCriPTionToday’s journalist must be able to produce compelling contentformanyplatforms.Learn how to produce for TV and then turn that into online and mobile ready videocontent.We’llcoverstory development, audio andvideo,lighting,etc.

TiME nEEdEd3 hours

aCTiViTyThisisahands-onworkshop.We’ll take a single story and re-create it for multiple platforms.

goalTo train broadcast journalists to produce TV-ready content for an online and mobile audience.

dESCriPTion Telling a story involves many moving pieces and a lot of technical skills.We’lllearnthelatestincapturingsoundandsoundediting, video framing, sequences, opening and closing as well as editing.Infographicstelladifferentvisualstoryandcanbeusedwithinavideobroadcastandonline.Learnaboutwhattypesofinformation in a story would be better explained through a graphic andhowtocreatebasicinfographics.

TiME nEEdEd 6 Hours

aCTiViTyThis is an intensive, hands-onworkshop.Wewill practice editing and producing multimedia content.

goalTo develop technical skills any broadcast journalist needs in today’s fast paced and tech savvy newsenvironment.


dESCriPTionThrow a laptop and a camera and tripod in a backpack and any journalist can capture and reportonanystoryanywhere.We’ll cover the latest in audio and video editing, both for broadcastandtheweb.

TiME nEEdEd4 hours

aCTiViTyThis is a hands-on workshop that will involve creating a multimediagobag.

goalTo equip journalists with all the skills they need to capture, report on, edit and deliver a storyfromanywhere.

dESCriPTionToday’s journalist needs to choosetheirwordswisely.This course will cover focus and story planning and structure, vocabulary and scriptstylewriting.We’ll also cover writing to sound andtovideo.

TiME nEEdEd2-3 hours


goalTo learn the necessary writing styles and skills for today’s television and onlinevideoaudiences.

baCKPaCK joUrnaliSM and EdiTing wriTing For TV and VidEo

VoCal and PHySiCal dEliVEry, STand-UPS and liVE SHoTS SoCial MEdia For broadCaST

dESCriPTionTo stand out on television, journalists need to master thedelivery.We’llcovervoicetone, diction, pacing, along with facial expressions and movements.Journalistswillpractice the technical skills to deliver the news outside of the studio in a taped or live stand upreport.

TiME nEEdEd6 hours

aCTiViTy We will work together to discuss best and worst practices.Then,eachparticipant will receive one-on-oneintensivecoaching.We will end the class with a demonstration by each participant.

goalTo master news delivery for television and video that supports the story beingrelayedtoaudiences.

dESCriPTionSocial media is an increasingly valuable source for stories, if the information isverifiedcorrectlyandaccurately.Socialmediacan also be used to amplify a story by allowing viewers to comment on a story, participate in a poll or answer aquestion.



goalLearn about sourcing through socialmediaandverification;as well as master social media integration into a broadcaststory.


dESCriPTionEffective communications with the press is vital to any governmentorganization.We’ll cover the basics of the roles and responsibilities of a pressoffice,andspecificallythespokesperson.Trainingincludes mock television and print interviews, press conferences,etc.

TiME nEEdEd 1-5 days, depending on experience

aCTiViTy We will work together to discuss all of the basic tasks apressofficemustperform.We’ll talk through best and worstpractices.Then,eachparticipant will receive one-on-oneintensivecoaching.Wewill end the workshop with a breakingnewssimulation.

goalTo improve on-camera communications and interactions with the press on behalfofyourorganization.

dESCriPTionPublic speaking is very important for any government official,andwritingforacrowd requires special skills that convey the message in a directandeloquentway.


aCTiViTyWe will practice writing speechestogether.Then, we will critique speeches asagroup.

goalTo master speech writing skillsforyourleadership.

SPoKESPErSon Training SPEECHwriTing

PRESSRELATIONS: bEST PraCTiCES in a digiTal agE

digiTal EngagEMEnT and CoMMUniTy ManagEMEnT

dESCriPTionA savvy communications officerneedsstrongrelationships with both traditionalandonlinepress.We’ll cover relationship management, pitching, releasesandmore.



goalTo learn the necessary skills for negotiating with the press and how to get your information accurately covered.

dESCriPTionCommunication with the public online is more than justawebsite.Socialmediaplatforms are essential to engaging your audiences, relaying important public information, and for delivering informationcampaigns.We’ll explore platforms and messaging, as well as community management strategies.

TiME nEEdEd4 hours

aCTiViTyThis is an intensive hands-on session for new community managers/organizers.

goalTo learn basic social media engagement platforms and strategies.Metricsandcommunity management will alsobecovered.


dESCriPTionVideo is an equally important tool in public affairs--especially online video platforms such asVine,Instagram,etc.We’lllearn to point, shoot and edit short videos for the web that tellyourmessage.

TiME nEEdEd8 hours

aCTiViTyThisisanintensiveworkshop.We will create and edit videos together.

goalTo master beginner video productionskillsfortheweb.

dESCriPTionThis course provides a basic overview of the accounting and operating costs, general ledger and balance sheet inrunningafor-profitnewsorganization.

TiME nEEdEd3 hours

aCTiViTy We will practice building abasicProfitandLossstatement for a news organization.

goalTo understand the general accounting principals of newsroommanagement.

MUlTiMEdia For PUbliC aFFairS ProFESSionalS FinanCE 101 For-ProFiT nEwS orgS

nEwSrooM ManagEMEnT MonETizing yoUr MEdia organizaTion

dESCriPTionThis course will provide an overview of the roles and responsibilities of newsroom managersandeditors.Fromhuman resources and hiring, to story management and assignments, readership and metrics,aswellasmentoring.

TiME nEEdEdDepends on experience

aCTiViTyThis is an intensive, custom-coachingsession.hands-onactivities will depend on level ofexperience.

goalTo review management principlesandresponsibilities.

dESCriPTionThe backbone of any successful media organization are the sales and advertising teams.Thiscoursewillprovide an overview of sales management including various types of online advertising like native ads, banners ads, video ads, aswellasotherprofitablesubscription and paywall practices.

TiME nEEdEd4 Hours

aCTiViTyThis is an intensive, hands-onworkshop.

goalTo understand various online advertising platforms andsalesskills.

Knowledgewebb Training Modules | © 2014 - 2015 | 43

dESCriPTionStrategic planning is the key managinganefficientandeffectivemediacompany.We’ll cover the basics of strategic planning including goals and objectives, training, businessstrategy,etc.

TiME nEEdEd3 hours

aCTiViTyThis is a hands-on workshop.Wewillcreate abasicstrategytogether.

goalTo write a strategic plan foryourorganization.

STraTEgy and Planning For MEdia organizaTionS

STRATEGY SESSIONS

44


dESCriPTionSo your organization has decided to launch a new product, whether that’s a website, a mobile app or an internal dashboardtotrackyoursocialnetwork.howcanyoupressure-test this idea in advance to ensure that it’s worth investing your time and energy into? In this session, we’ll work together on your vision and strategy, and we’ll teach you how to use the F.u.T.u.R.E.Testtotroubleshootproblemsinadvance.

STRATEGYSESSION:laUnCHing a nEw digiTal ProdUCT

STRATEGYSESSION:Finding yoUr aUdiEnCE

dESCriPTionNow that your organization (oryourclient)haslaunchedits new product, how can you ensure that it will have an audience that’s sustainable? In this session, we will offer best practices for identifying andgrowinganaudience.We’ll also discuss key performance indicators and willassessyourgoals.


aCTiViTyThis will be a hands-onworkshop.

goalBy the end of this session, your staff will have learned best practices for audience development.


aCTiViTyThis will be a hands-onworkshop.

goalBy the end of this session, yourstaffwillhaverefineditsprocess to get ideas off the whiteboardandintouse.

STraTEgy SESSionSOurtrainingframeworkandmethodologydesignarecontinuallyupdatedtokeeppacewithchangesinthedigitallandscape.Weofferpracticaltrainingmodulesthatarecustomizedspecificallyforyourorganization.

Inourstrategysessions,weworkshopideas,workflows,operationalprocessesand more to ensure immediate solutions to your organization’s pressing challenges.


dESCriPTionDoes your organization know howtofindandengageyouraudience? Are you effectively building your community across all networks and platforms? Do you know what motivates your community to act?



goalBy the end of this session, your staff will have learned best practices and case studies to help your organization retain and continually engage your community.

STRATEGYSESSION:Engaging yoUr aUdiEnCE

STRATEGYSESSION:bUilding a PErSonal digiTal brand

dESCriPTionHow can your staff develop their own personal, recognizable digital brands? How should they use social networks, comments sections and contributor platforms to build an audience? How can staff nurture their communities - and yours?



goalTo foster better communication between your organization and your audience, and to help nurture your staff’s use of emerging social networking and publishingtools.

dESCriPTionWhy do Upworthy and Buzzfeed dominate Facebook? Why do some campaigns, like the Ice Bucket Challenge and the OldSpiceGuyachievemassivesuccess,whileotherdigitalcampaigns never really get seen? In this session, we’ll talk in-depth about the strategies used in highly successful viral contentcampaigns.Then,we’llshowyouhowtoreplicate theirsuccesses.

STRATEGYSESSION:How To CrEaTE digiTal bUzz



goalBy the end of this session, your staff will understand why some content goes viral and why other contentcan’t.They’llhavechecklists and tests that they can deploy in the future.


INTERNATIONALTRAINING AND STUDY TRIPS TOThEu.S.

inTErnaTional TrainingWe have extensive experience working in countries all over the world and in multiple languages.Whenrequested,Knowledgewebbwillworkcloselywithinterpreterstopreparetheminadvanceoftrainingsessions.Wecreateadetailedinterpreterpacketwithexplanationsofcoursematerialandtopics,definitionsandpronunciationsofdigital/tech-relatedlanguageandexplicitdirectionsonanygroupactivities.Weareabletoworkwithoutsideinterpretersortoprovideonefortrainingsession.

STUdy TriPS To THE UniTEd STaTES

Fororganizationsinterestedintravelingtotheu.S.fortrainingandtolearnaboutthework being done here, Knowledgewebb coordinates and facilitates study tours, which includevisitstoprominentmediaandtechcompanies.Weofferacertificationandanitemizedsummaryoflearningforstudytripcompletion.



BOOT CAMPS AND MASTER CLASSES

SMall groUP booTCaMPS

MaSTEr ClaSSES

Oursmallgroupbootcampsareheldinyourofficesoroffsite.Inthisintensive120-minutesession,we’llworkwithyourstafftodivedeepintoadigitalskillortrend.Bytheendofthesession,yourstaffwillhavedemonstratedmasterywiththematerial.

Forstaffwhohaveachievedasolidproficiencyinadigitalskillortrend,weofferacceleratedtraining.MasterClassesarehalf-daysessionsthattakeadeepdive,reviewbestpracticesandencouragediscoveryofnewtechniques.



ONE-ON-ONEEXECUTIVE COAChING

onE-on-onE ExECUTiVE CoaCHingWeofferone-on-oneexecutivecoachingforbusyprofessionals.Intheseintensivesessions, senior leadership will learn a set of skills and/or explore a critical new digitaltrend.Weusereal-worldcasestudiesfromyourorganizationandyourindustry(includingcompetitors)todemonstratethepowerandimportanceofthoseskillsortrends.

Executivetutorialsareofferedone-on-oneinthecomfortofyouroffice,andourgoalin these sessions is to empower senior leadership to master the lexicon, know exactly what can and can’t be done and discern a digital initiative’s relative importance to yourcompanystrategy.



digiTal SEnSEi PrograMongoing MEaSUrEMEnT and MaSTEry

Knowledgewebb offers an innovative program to ensure your staff continues to developcriticaldigitalskills.Called“DigitalSensei,”weaimtoevoketheimageofacalmandconfidentmaster,whohasearnedrankbyovercomingdifferentchallengesandlearningsetsofpracticalskills.Whiletherearenopunishmentsforlackofachievement,therearenumerousrewardsforself-motivatedprogression.DigitalSenseiemploysbothphysicalandvirtualbeltsystems.Becausethedigitalskillsrequirements are different for each job within a workforce, benchmarks are set individuallyforstaffbasedonjobfunction.

Your human resources department and upper management should be able to quantify not just how many hours of training each department/ person has received, but also whatimportantdigitalskillshavebeenlearnedandputtouse.

Knowledgewebb works closely with HR departments to identify each job function within the organization and to develop the best possible list of corresponding digitalskills.

OurDigitalSenseiProgramwasinspiredbyAikido,aJapanesemartialartthatstressesindependentdiscoveryandinnerstrength.

DigitalSenseiprovidesaworkflowfortraining,butitalsoestablishespersonalizedbenchmarksandasystemformeasuringsuccessinstaffdevelopment.

THE DIGITAL SENSEI PROGRAM



CaPabiliTiES and nEEdS aUdiTKnowledgewebbwilldiscoveryourorganization’scurrentandpotentialdigitalcapacity.Ourcapabilitiesandneedsaudittoolssurfaceknowledgegapsthatcanbesolvedthroughtraining.Wemayalsoidentifywaystoreinventyourinternalstaffingstructureandworkflow(suchasdevelopingnewjobdefinitions,titlesandfunctions).

KEy qUESTionS anSwErEd For oUr CliEnTS:

What digital capabilities do we not even know we’re missing?

We’re developing a new internal digital strategy. Is our staff ready to execute on our plans?

Do our current staff have the right digital capabilities for their positions?

How do our digital capabilities and capacity stack up against our competitors?

Our company has a team of trainers. Are their skills sets, training modules and case studies current given the changing digital landscape?

DIGITAL SKILLS AND CAPABILITIES NEEDS AUDIT



CURRICULUM DEVELOPMENT

CUrriCUlUM dEVEloPMEnTWe help human resources professionals, learning and development executives andothercompanystakeholdersinvolvedwithstaffperformancedefinetraininggoals, assess staff capabilities, identify skills gaps, create targeted curriculum and developmeaningfulbenchmarksandmeasurementstogaugeefficacyoftrainingprograms.

a CUrriCUlUM dEVEloPMEnT EngagEMEnT TyPiCally inClUdES:

Acompetitiveanalysisshowingyourcompanycomparedtoothers.

• Development of a training curriculum, which includes recommended modules, skills, participants, classroom design, necessary software/ online tools, instructionalequipment(tablets,laptops)andexamplecoursework.

•Casestudiesfromyourorganizationthatillustratethecurriculum’skeypoints.

• Post-curriculum delivery and implementation, we reassess skills to learn what wasachieved.

Can yoU anSwEr THESE qUESTionS?

What are the specific skills and processes our staff must master in order for us to deliver high-quality digital or multimedia projects?

Our industry is evolving, and so is the market we serve. What digital skills should be required of our staff?

Are we training staff using forward-thinking case studies and cutting-edge research to prepare them for what’s next?



How Can wE HElP?Ifyouwouldliketospeakwithusmoreabouttraining,pleasecontactouroffice.We’ll begin a conversation about your needs, ideas for curriculum and assessments andatimeline.

ConTaCT

Kara Snesko ChiefEducationOfficerandCofounder [email protected]

amy webb Cofounder [email protected]

Phone:(267)342.4300

International: +00(1)(267)342.4300

Web:http://www.knowledgewebb.net

Email: [email protected]

Twitter: @knowledgewebb

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Knowledgewebb Training

Documents

social media strategy

depth20 social media

video39 social media

progress21 social media

started19 social media

digital capabilities

media organization43

basic17 digital searching