Knowledge Markets as Powerful Business Development Tools
Aug 20, 2015
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- 1. knowledge market: a mechanism fordistributing intellectual resourcesexamples: LinkedIn Answers Quora Yahoo Answers
- 2. hypothesis: when you providesomeone with a quality answer, theywill begin to form an opinion of youas an expert
- 3. at lonelybrand we use knowledgemarkets for ourselves and our clientsto provide answers about relevantareas of expertisewe measured the results of trafficsourced from quora
- 4. traffic from quora: spent more time on each webpage had a lower bounce rate viewed more pages...than traffic from facebook, twitteror linkedin
- 5. ...but most advertising, PR and marketing agenciesarent taking advantage of knowledge markets
- 6. [email protected]/blog lonelybrand on facebook @lonelybrand lonelybrand on linkedin
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