Knowledge managment information

Topic :knowledge management system

Prepared by: mahrukh pervaiz

Introduction of knowledge management system

Definition: knowledge management refers to a multi-disciplined approach to achieving organizational objectives by making the best use of knowledge.

It focus on processes such as:

Acquiring Creating Sharing knowledge Cultural and technical foundations

Knowledge management related to?

Cognitive science Library and information

science Technical writing Document management Simulation Decision-support

system Performance support

system

Value of knowledge management:

Effective KM program should help a company by:

Improve decision making

Faster innovation Reduce cost

Practical study on Nestle:

History :Nestle began in Switzerland in mid 1860s.It is created by Henri when he realized the need of healthy and economical product to serve people.

Its first product called Farine Lectee (french word mean cornflour gruel).

In 1874,the Nestle’ company was purchased by Jules Monnerat.

Objectives of Nestle:

Nestle company had aimed to build a business as the world’s leading nutrition , health and wellness based on human values and principle.

Nestle has over 500factories in 76 countries , sell its product in 193 nations.

Methodology of KM:

Method of KM is ZACK approach proposed by MICHAEL ZACK. In this he suggest framework which helps organization make an explicit connection b/w competitive and knowledge management strategy to maintain competitive advantage.

In this approach, analysis done with the help of SWOT that helps identifying gaps in an organization’ knowledge.

Statements:

Mission : Good food is the primary source of Good health throughout life. We strive to bring consumer’ food that are safe, of high quality and provide healthy nutrition to meet physiological needs.

Vision : Leading health, wellness and nutrition company in the world.

Strengths:

Knowledge sharing

and training

program.

Solid financial

position.

Quality products.

Multi-national.

Large number of

shareholders.

Weaknesses: Lack of awareness of target market. Selective

investment. Weak marketing of Milkpak.

OPPOERTUNITIES:

Adopt credit policy.

Can expand its

product by entering

in cold dairy

products.

THREATS:

Taste of consumer is hard to change. Legal and ethical

issues. Price fluctuations.

Conclusion: It is concluded that Nestle

is the world’s biggest food company. It always maintain the quality of its product .It uses its name to promote its products

This is also proved by statical and graphical analysis of the data obtained from customers.

Recommendations:• They should concentrate on

customer retention.

• Should increase their advertisement through banners , flexes.

• Investment should made from all over the world not by selective means.

• Should overcome the legal and ethical issues efficiently.