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The most successful businesses and entrepreneurs are those who are fanatically excited about their own skills and equally
honest and open about what they don't know.
“ WHAT GETS US INTO TROUBLEIS NOT WHAT WE DON’T KNOW.IT’S WHAT WE KNOW FOR SURE
THAT JUST AIN’T SO.”
– Mark Twain
You can’t build a successful brand by your self. The good thing is that you don’t have to do it by yourself.
Passion & Talent
Passion & Talent
Passion & Talent
Passion & Talent
Passion & Talent
Passion & Talent
OUR CREATIVE ROUND TABLE
1+1=11YOUR
OPERATIVE BUSINESS
BOARD
Branding is nothing new. Yet, the expectations consumers have for products and services are higher than ever.
This is why your company, interested in long-term success, must create the most exciting brand experience possible.
Look & Feel
MeaningfulHonest
Understandable
BRAND OPPORTUNITY
ZONE
Increasingly often, people value an all-encompassing branded experience above all else.
Managing a comprehensive branded experience is the key to standing out against your competition.
Another Brand
YOUR BRAND
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CONSUMER
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Centered by a comprehensive branded experience is a customer-oriented dialog.
It helps people commit to your business and better understand why, of all the products and services
out there, they should choose yours.
True success can only originate from a thorough understanding of your business, a will to break your
conventions and a desire to create greater value.
Shake the tree.
Knowledge is the ability to ask unprejudiced questions.
Markets never stop evolving. Building a brand is a life long journey.
The most fundamental ability is to understand and define the true needs of the clients. The most successful companies strive for customer delight and inspire in order to stand out.
Success does not come from selling products, services or techniques – it comes from providing experiences.
Actually, true success originates from the capability to make everybody else understand your business, getting them excited
about it and making them spread the word on to others.
An excellent product or service and a good price-performance ratio alone is not enough.
Entrepreneurs need to build 4 brands.
Your Company
You
Your Community
Your Concept
Ponder less and do more.
Set a broad direction, put the right people behind it,and then work like crazy to execute better than everyone else,
finding the best practices and improving on them every day.
Execution – not strategy – is where the rubber meets the road.
Create expectations and exceed them. In the end, this will lead to brand loyalty and positive word of mouth – to your success.
People don't have time for excessive contemplation. They need a clear and understandable reason to fit with their
world view – and their decision is made.
Put simply, you just need to make more people understand who you are and why do you exist. And why that should matter to them.
This will draw committed clients, partners and employees to your brand. It will make you memorable and give your clients
a reason to come back again. And again.
In order to create a unique branded experience, you must understand the big picture.
There is no elevator you can take up to success. You must climb the stairs.
DEFINE Markets.
Competitors. Customers.
THINK Opportunities.
Strategy. Deliverables.
DO Creative brief. Collaboration.
Executions.
SUCCESS STORY
A brand is the sum of its parts. Pay attention to details. Every last detail. Even the smallest ones.
In order to produce significantly unfair competitive advance – build and cultivate the brand as a whole.
Word of mouth
Rating and reviews DesignSound
Social responsibility
Social media
Management
Networking
Product or service
assortment
PR
Trade shows
Name
Smell
HR
Store or office
Community involvement
Website
Policies
History
Promotions
Sponsorship
Product quality
Billing
Packaging
Proposals
Presentation
Loyalty program
Marketing
Customer service & support
Point of sale
BRAND TOUCH POINTS
Brand identity
Learderchip
Corporate culture
With all brand touch points under your control, your brand can be even more than the sum of its parts: 1+1=11,
Knowledge & a little bit of Magic.
Building a brand is a life long journey. It’s like raising kids – you can’t be a mother, father,
sister, brother, friend, teacher, etc, by yourself.
You just can’t and you don’t even have to – so, collaborate with passion & talent.
Worth visiting www.knowledgeandmagic.com
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