How RedBus Created A Splendid Experience For Its Customers Virtual Ad number CASE STUDY RedBus is the country’s largest online bus ticket and hotel booking company, and is part of the Ibibo Group. It provides bus tickets with zero booking charges, and customers get to choose from 1500+ bus operators and 80,000 routes across India. RedBus wanted a seamless way of connecting its agents and customers in the Singaporean and Malaysian markets. Knowlarity's virtual number for inbound calls and Click-2-Call feature were perfect solutions to help enable this connect during the booking process, at zero cost. RedBus’ requirement was to provide a better experience to its prospective customers while they registered on the web- site and proceeded to book a ticket . How RedBus used Click-2-Call RedBus’ customers who wanted to connect with an agent for bookings could easily do so at zero cost by clicking on the Click-2-Call widget on the website. Upon clicking, the customer enters his phone number and clicks on “Call” button. He then instantly receives a call from the agent. Once the call ends, RedBus receives the complete CDR (Call Data Record) data through its API.