Knowing your customer for circulation

Knowing your customer: the budget-free

approach to geodemographics and

creating your customer profile

Stephen Fraser

Using free information sources to understand

your customerGrade Social Class Chief Income Earner’s Occupation

A Upper Middle Class

Higher Managerial, administrative or professional

B Middle Class Intermediate managerial, administrative or professional

C1 Lower Middle Class

Supervisory or clerical and junior managerial, administrative or professional

C2 Skilled Working Class

Skilled manual workers

D Working Class Semi and unskilled manual workers

E Non-working Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income

www.opengeodemographics.com

www.public.cdrc.ac.uk

National Sources of help

Scotland’s Census Results Online – Scrol

browser

Scotland’s Census 2011

Scottish Neighbourhood Statistics

Liberating data you already hold

Mayfield, Dalkeith, Midlothian.

Thank you.

• www.opengeodemographics.com• www.public.cdrc.ac.uk• www.scrol.gov.uk/scrol/browser/profile.jsp

Stephen FraserScfraser99 on TwitterLinkedIn