Knowing Me, Knowing You

Market ing - Comms - D ig i t a l - Soc i a l Web - PR

K n o w i n g m e K n o w i n g y o u

2001

2002

2004

2006

2008

2010

Home Moving Trends 2010

© 2010 Estate Agency Events Ltd trading as The Academy

Yes, I visited and went in

Yes, I looked in the window

No

0% 10% 20% 30% 40% 50% 60% 70%

62%

13%

25%

Did you visit your estate agent’s office prior to appointing them?

Home Moving Trends 2010

© 2010 Estate Agency Events Ltd trading as The Academy

No30% Yes

70%

Did you visit your estate agent’s own website prior to appointing them?

W h a t i s i t ?

V i s i b i l i t y

H o w w i l l p e o p l e f i n d m e ?

W i l l t h e y l i k e w h a t t h e y s e e ?

W i l l t h e y b e c o m e a f a n ?

e v e n a n a d v o c a t e . . . ?

Q ’ s

80% of house hunters use the web to start their search

Google webmaster No.1 guideline is

Make pages for users, not for search engines

How long we’vebeen open

How good WE think we are

Doors to our competitors stock

listing

How PROFESSIONAL we are

Address andphone number

Property search

WE - US - ARE

Pictures of our fancy offices

Company name

Evidence of interaction

Will you call me back

What do your clients think of you

Consumer reviews

Moving home advice

What we tell people on our web sites

What people are looking for on our web sites

Are they active inthe community

Do they have experience in

selling properties like

mine

How good is theironline presence?

Will I be ableto trust them?

Tell a few

friends

Speculative browsing

Check finance

Register on portals

Have market

appraisals

Put property on market

Serious browsing(agent sites)

Brush up on moving process

process

Start

Tell more friends

Research areas

Do any maintenance jobs

Tell a few

friends

Speculative browsing

Check finance

Register on portals

Have market

appraisals

Put property on market

Serious browsing(agent sites)

Brush up on moving process

process

Start

Tell more friends

Research areas

Do any maintenance jobs

6 7 % p e o p l e e x p l o r e f i n a n c e

b e f o r e l i s t i n g

Tell a few

friends

Speculative browsing

Check finance

Register on portals

Have market

appraisals

Put property on market

Serious browsing(agent sites)

Brush up on moving process

process

Start

Tell more friends

Research areas

Do any maintenance jobs

Google webmaster No.1 guideline is

Make pages for users, not for search engines

Q u a l i t y o f t h e s i t e

C o n t e n t ? c h a n g e d ?

I s t h e s i t e c o n s i d e r e d a n “ a u t h o r i t y ”

D o o t h e r s p o i n t t o i t ?

Market ing - Comms - D ig i t a l - Soc i a l Web - PR

K n o w i n g m e K n o w i n g y o u