Knowesis Brand Manual

visual identity & manualVersion 1.0

KNOWESISTECHNOLOGY

Table of Contents

01. Intro 01

02. Logos 04

03. Pattern 07

04. Colour 08

05. Fonts 09

06. Stationary 11

KNOWESISTECHNOLOGY

Design Manual KNOWESIS

1

Knowesis your global brand.Knowesis comes from the Greek word Noesis referring to perception of the mind. The cognitive process; cognition. [Greek nosis, understanding, from noein, to perceive, from nous, mind.]

Knowesis is a company that provides solutions which

provide actionable insights within extreme amounts of data,

or BIG data. The challenge with our brand is to provide a

clean corporate recognisable brand platform that can be

displayed across web, print and multimedia and in it's

simplicity, connect with large corporate markets.

The brand concept is presented in the following design

manual which provides Knowesis with a reference to

assure that brand integrity is always maintained via colour,

character and formatting standards moving forward. Below

are some of the design concepts presented.

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Render Concept 1: 3D Colour (Presented in RGB)

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Render Concept 2: 3D Tech Chrome (Presented in CMYK)

Render Concept 3: 3D Tech Chrome Sift (Presented in CMYK)


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Render Concept 4: Clean Spot UV (Presented in RGB)

Render Concept 5: Clean White Print Mock (Presented in RGB)


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Logo variations anddifferent colour versions.

The Knowesis logo allows for presentation in different colour

and non-coloured states. The logo may be used in different

scenarios in a coloured or non-colour capacity.

Note there are CMYK and RGB colour shifts meaning a more

vibrant colour range for web graphics and a more matt

corporate feel for print materials.

Our Logo acts as a unifying image for Knowesis activities around the world. It can be presented in the following formats.

Greyscale Black & White

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Colour CMYK (Print)

Colour RGB (Web)

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Knowesis logo andsurrounding space.Knowesis company logo spacing and layout standards.

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Design Guidelines (1):

• 1,2,3 - The oval spheres are setup to have equal distances between them for uniformity.

• 4 - Projection angle triangulates from the first point atop of the W of Knowesis. Angles must be adhered to and not

change.

• 6 - Ample distance between Knowesis text and spheres should be provided and should be equal to the distance of

9 at the in first triangulation point 4.

• 10 - spacing should be noted and adhered to maintain branding integrity.

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Knowesis Sift product logo andsurrounding space.

Design Guidelines (2):

• 1,2,3 - The oval spheres are setup to have equal distances between them for uniformity.

• 4 projection angle triangulates from the first point atop of the W of Knowesis. Angles must be adhered to and not

change.

• 6 - Ample distance between Knowesis text and spheres should be provided and should be equal to the distance of 9

• 11, 10, 12 - spacing should be noted and adhered to maintain branding integrity.

Knowesis sift is our core product brand and features the slogan: "Just add data"

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Logo Pattern.

The Knowesis logo pattern allows for texture to be added to our branding canvas.

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Primary colourscheme system.

Below are the RGB versus CMYK colour codes. Note that the CMYK colours, suitable for print, are presented in figures 1 to 5.

Screen presentation in RGB is in many cases more vibrant compared to CMYK print setups such as this document. All settings

are provided for in the below codes including HEX codes for web design.

On this page Knowesis color settings are defined across the CMYK, RGB and the HEX codes.

CMYK: 40c | 34m | 34y | 1k

RGB: 159 | 157 | 157

RGB Hex: #9f9d9d

CMYK: 0c | 0m | 0y | 15k

RGB: 227 | 227 | 226

RGB Hex: #e3e3e2

3 4CMYK: 67c | 36m | 0y | 0k

RGB: 51 | 152 | 255

RGB Hex: #3398ff

CMYK: 50c | 4m | 0y | 0k

RGB: 102 | 203 | 255

RGB Hex: #66cbff

1 2CMYK: 86c | 61m | 0y | 0k

RGB: 0 | 102 | 203

RGB Hex: #0066cb

CMYK: 100c | 93m | 31y | 29k

RGB: 0 | 32 | 96

RGB Hex: #002060

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Corporate Fonts and typographic rules.Myriad Pro is our core corporate font and is also used in the Knowesis logo. It should be used in all stationary and print materials. For digital Myriad Web Pro is used in its place.

A B C D E F G H I J K L N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1234567890&©™



1234567890&©™

Myriad Pro light Myriad Pro bold



1234567890&©™

Myriad Pro regular

Typeface: Myriad Pro

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Corporate Fonts and typographic rules.Segoe Script is used for our slogans, taglines and product names such as "Sift".

ABCDEFGHIJKLNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1234567890&©™

ABCDEFGHIJKLNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1234567890&©™

Segoe Script Regular Segoe Script Bold

Typeface: Segoe Script

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Corporate StationaryKnowesis branding mock-up.Our branding in action; letterhead, envelope and business card.

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Knowesis Brand Manual

Documents

knowesis text

w of knowesis

knowesis company logo

brand concept

knowesis activities

d colour

brand integrity

following design manual