Know Who You Are Start with a Mission Statement Get together Discuss what you want to do Include values, inspiration, be real and specific. Be Short,

Know Who You Are

Start with a Mission StatementGet together Discuss what you want to do Include values, inspiration, be real and specific. Be Short, sweet and to the point….

Our Mission StatementOur mission is to inspire youth using 4-H principles along with the tenets of gracious professionalism to explore science and technology through a mentor based program, which develops leadership and life skills and encourages innovative, creative solutions to engineering and technical challenges.

Branding your Identity

• Logo Guidelines– Pantone Colors– Fonts

• Print and Merchandise• Taglines• Resources available to team

– Software– Talents

• Maintaining control of your image• First Branding Guidelines

(www.usfirst.org/roboticsprograms/marketing-tools/brand)

Thursday ShirtsFriday Shirts ???

Lessons Learned

Everyday Shirts

Can you pick us out of a crowd?

Approach to Marketing

Why is Your Image Important? Know who you are so

others will know who you are.• Marketing Within the FIRST Community

– Marketing to Judges– Marketing to Other Teams

• Marketing Outside the FIRST Community– Sponsors– Media– Community

Marketing to the FIRST Audience

• Marketing to Judges– Judges Packet– Judge Whispering– Pit Design– Presentation boards, pictures, and brochures

• Marketing to Teams– Pit Scouting

• FIRST Community– Chief Delphi– Off Seasons– Outreach

Judges Packet

• Business Plan• Robot Card• Engineering Design Manual• Marketing Packet• Chairman’s Submission• Community Outreach Information

– Press Releases and Articles– Flyers & Marketing Materials– Thank you letters

• Digital Media Award Submission• Team Handbook• Brochure

Engineering Design Manual 2014

Judge Whispering

• Pit Test• Practice Sessions• The Game• Jeopardy Game (team facts)• Presenting Chairman’s to your

Team

Nice Pit, Hot Botz!Nice Pit, Flash!Nice Pit, Bacon!Nice Pit, ????!

Pit Identity

Marketing to Other Teams

• Robot Cards• Pins/Buttons• Giveaways (clappers, pens, balls, bandanas)• Peer Awards• Offering assistance to other teams and

developing relationships (at competitions)• Workshops and Seminars (like this)• Off-Seasons• Mentoring year around (FRC, FTC or FLL)

Pins and Buttons

Marketing to Other Teams

• Robot Cards• Pins/Buttons• Giveaways (clappers, pens, balls, bandanas)• Peer Awards• Offering assistance to other teams and

developing relationships (at competitions)• Workshops and Seminars (like this)• Off-Seasons• Mentoring year around (FRC, FTC or FLL)

Can they hear you coming?

We’ve Got Spirit, Yes We Do!

Mascots

Have you seen my pig?

Marketing Outside FIRST

• Community Outreach– Girl Scouts/Boy Scouts– Libraries– Science Centers– Community Service– Schools

• Local Media– Press Releases

• Sponsors– Newsletters– Updates– Thank You’s

BRANDING YOUR BOT!

Outreach and Community

Outreach

• Host FTC kick off 3 yrs• Host FRC kick off 4 yrs. (5 teams)• Volunteer/Host FLL Tournaments• Hosted FLL Girl Scouts Challenge• Hosted FLL coaches workshops• Hosted FTC Build It Days• Mentor 31 FLL Teams• Mentor 4 FTC Teams• Mentor 4 FRC Teams• Outreach to countless FIRST teams on imagery• TNT fun-time coordinator• Volunteer at FL Regional, TNT, and IRI• Over 130 events in the past 4 years (25 in 2010)• Library presentations• Shuttle launch • Girls and Boys Scouts • Presentations to companies• Presentations to schools• PTC Users Conference• Rockwell Collins Automation Conference• Dark Sky Festival-Harmony, FL• Wall E Premiere∙• Waterford Education Festival• Take Your Child to Work Day• Engineering Week• Otronicon Exhibitor• LifeFest (Homeschool education fair)• Orange County Central Florida Fair• Exploding Science• Learning 2011• Robotics Summer Camp

Exploding Science & Summer Camp

Print & Digital Media

• Brochure• Flyers• Business

Cards• Website • QR Code• Facebook• Twitter• YouTube• Instagram

Getting the Word Out

Marketing to Sponsors

• Marketing Packet– Business Plan

• Cold Calls• Presentations• Activity Book

1K-5K - Big Bacon Company name of Logo (Small) on T-shirt and Robot Company name on marketing materials Link on team website

500-1K – Squealer Company name on T-shirt Company name on marketing materials Link on team website

0-500 – Piglet Listed on website Our un-dying love and gratitude

10K and above - Boss Hog Company name or Logo (Large) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in pit

5K-10K - Power Pig Company name or Logo (Medium) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in Pit

Sponsor Levels

Sing Your Praises!

Care and Feeding of Sponsors

• Sponsor Dinner• Supporting our Supporters – Being there!• Newsletters/Emails

Benefits of Good Imagery

• More Memorable• Leave a Good Impression• Fundraising

– Sponsor Demos– Professional Conferences– Local Businesses– Associations, Clubs and Chamber of Commerce

• Recruiting– FLL Tournaments– School Demos– Science programs– Summer Camps– Community Outreach

Gracious Professionalism

What do we have?

There will be 5 Seven Rivers Robotics Coalition

teams at the Lake Superior Regional in Duluth.

This is a great opportunity to make and impact and be

recognized.

Now What ?

• What ideas do you have?

• Don’t have to do everything

• Be realistic

Critical Dates

• Jan 3 – Kick off!!• Jan 9 – TIMS Team Profile Deadline• Feb 12 (11 am) – Woodie Flowers & Entrepreneurship Award

Submissions Due• Feb 15 – Week Zero Event / Scrimmage• Feb 17 – Stop Build Day• Feb 19 (11 am) - TIMS Judges Information Deadline, Chairmans

Award & Deans List Submission Due• Feb 25-28: Lake Superior Regional

La Crescent, Aquinas, Central, West Salem, Onalaska

• Mar 18-21: Wisconsin Regional Luther

• Apr 1-3: North Star Regional Houston