Know Thyself: How Suffering Through an Existential Crisis Catherine Shteynberg Web, New Media, & Outreach Coordinator Museums and the Web 2012 How Suffering Through an Existential Crisis Will Help You Create Your Metrics Plan Museums and the Web 2012
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Know Thyself: How Suffering Through An Existential Crisis Will Help you Plan Your Metrics
A presentation on coming up with institutional strategy before planning for metrics. Given as part of the "Clicks that Count: Achieve and Measure Online Success with Google Analytics & Adwords" workshop at Museums and the Web 2012, San Diego, CA, USA. museumsandtheweb.com
Details the process through which the Smithsonian Institution Archives eventually decided on their measurements for a metrics dashboard, using case studies illustrating how the Archives came up with the goals, strategies, tactics, and finally, measurements that drive their dashboard. Consideration was also given to a broader analytics approach, using other techniques to gain insight pertaining into other, non-web program elements.
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Transcript
Know Thyself:How Suffering Through an Existential Crisis
Catherine Shteynberg
Web, New Media, & Outreach Coordinator
Museums and the Web 2012
How Suffering Through an Existential Crisis
Will Help You Create Your Metrics Plan
Museums and the Web 2012
Questions to answer:
•What does the planning process look like?•What are some tools that are helpful in planning?helpful in planning?•What can measuring do for me?