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DATA SUPPLIER DECLARATIONI declare that the respondent , whose name and address appear above, was unknown to me until the interview. I confirm that, before returningthis questionnaire, I have checked that it was carried out in accordance with the MRSI Code of conduct - the Market Research ProfessionalCode of conduct for this country, and instructions supplied to me for this study. I understand that the information given to me during the interviewmust be kept confidential.
SIGNED __________________________________________ DATE ______________
Good morning/afternoon/evening. I'm .......... from Nielsen, a leading market research company. We are currentlyconducting a study among the residents of your city to understand their opinion about various aspect regarding
snacking habits. Your views and opinion is very valuable to us and your co-operation would be greatly appreciated.Could you kindly spare 30-35 minutes of your time for an interview? Thank you.
Q6 RECORD CENTER[SA]
Code(311)
Route
Delhi 1
Mumbai 2
Bangalore 3
Chennai 4
Kolkata 5
Q7 Can you please tell me were you interviewed for any market research project in the last
6 months? [SA]
Code
(312)
Route
Yes 1 CLOSE
No 2
Q8 SHOW CARDDo you or anyone in your household work for any of the organizations mentioned in thiscard? [MA]
Code(313)
Route
Advertising agency 1 CLOSE
Market Research 2 CLOSE
Public Relations/ Journalism 3 CLOSENone of the Above 4
LSM QRE (FOR RESPONDENT IDENTIFICATION BASED ON THE LSM)SHOW CARD ‘LSM 10’
Q10. Which of these items do you have in working order in your home?
MULTIPLE CODING POSSIBLE
(314) Score
Video recorder/player 01 5
Refrigerator 02 5
Deep freezer 03 5
Vacuum cleaner 04 5
Floor polisher 05 4Hi-Fi or music centre/system 06 5
Electric kettle 07 4
Pressure cooker 08 1
Microwave oven 09 6
Washing machine 10 5
(315)
Telephone 11 5
Dish washing machine 12 5
Kitchen sink 13 5
Radio clock 14 4
Video camera/camcorder 15 6
PC/Home computer 16 6
Still camera 17 5Fax/telephone answering machine 18 6
Home Entertainment Centre 19 5
Cell phone / Mobile 20 6
(316) 5
Radio 21 -
Total Score
ASK Q.11 ONLY IF ‘RADIO’ CIRCLED ABOVE
Q11. How many radios do you have in working condition?
Q21 Marital Status.SHOWCARD/READ LIST.What is your current marital status? [SA]
Code(336)
Route
Single1 CLOSE
Married (And do not have children)
2 CLOSE
Married (With child/children)3 CONTINUE
Q22 SHOWCARD & READ OUT AND RECORD THE NO OF CHILD / CHILDREN IN EACH GROUPCan you please take a look at this card and tell me, in which age group does your child / children fallin? Also tell me the number of children falling in each of these age groups.
INTERVIEWER TO RECORD THE NUMBER OF CHILDREN THAT RESPONDENT MENTIONS IN
EACH OF THE AGE GROUPS.NO. OF CHILDREN
(337-338)
(R1)Child / children aged 0 - 2 years old
_ _ CLOSE
(339-340)
(R2)Child / children aged above 2 years upto 5 years old
_ _ CLOSE
(341-342)
(R3)Child / children aged above 5 years upto 14 years old
_ _
CONTINUE(343-344)
(R4)Teenagers above 14
_ _ CLOSE
CONTINUE ONLY IF (R3) i.e. AGED ABOVE 5 YEARS UPTO 14 YEARS IS NOT BLANK
CONTINUE IF ’6’ IS NOT CODED IN THE COLUMN FOR KIDS IN Q26a.
Q27a) Now, keeping in mind, pre dinner time i.e. After your kids have evening tea/milk and before they havedinner at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do your kidsusually have during the week [MA]
Q27b). Please take a look at this card and tell me how many times in a week do your kids have pre dinner snacks. i.e.Frequency of consuming snacks in a week
______________________________________________________________________________________________ Q28a) Now, keeping in mind, pre dinner time i.e. After you have evening tea / milk and before you have dinner at night (Between 6 PM to 8 PM), please look at this card and tell me which of these snacks do you usually haveduring the week [MA]
Q28b). Please take a look at this card and tell me how many times in a week do you have pre dinner snacks. i.e.Frequency of consuming snacks in a week
SHOW CARD Q27b / Q28b CODE
Everyday of the week(7 days) 1
Most days of the week(5-6 days) 2
Alternate day of the week(4 days) 3
Few days of the week(2-3 days) 4
Once a week(1 day) 5
ASK FOR ALL THE SNACKS IN THE LIST
Q29a. Please look at this card and let me know which of these statements best describes the nutritional / health valueof each of these snacks for your KIDS.I will read out to you the snacks one by one.Please note that there is no right or wrong answer; we just want to know your opinion.
ASK Q29b and Q29c ONLY IF ‘10’- Soups CODED IN Q.27a OR Q27b OR ELSE GOTO Q30
Q.29b SHOW CARDCould you tell me what type of soups do you have?[SA]
Code(811)
Route
Packaged Soups 1
Freshly prepared Soups 2
Both 3
PROJECT - Healthy BITE
Q.29c Now looking at this card please tell me usually at what time do you have SOUPS asyour pre-dinner snack i.e. after you have your lunch and before having dinner? [MA]
Q30. These are some of the parameters that people like you have mentioned as ‘’essential in a pre-dinner snack’.Kindly tell me the importance of each of these parameters w.r.t your PRE DINNER snack on a scale of 1 to 5 where,1 stands for 'Extremely Important' and 5 stands for 'Not at all Important'. There is no right or wrong answer; we justwant to know your opinion on them. SHOW CARD [SA – For each statement]
Q31. And which 3 attributes according to you will be of top most importance while selecting an ideal PRE DINNERsnack for you and your family?
INSTRUCTION FOR THE INTERVIEWER: Code the ranking of attributes as following:TOP MOST IMPORTANT = “1”2nd MOST IMPORTANT = “2”3rd MOST IMPORTANT = “3”
INTERVIEWER TO CAREFULLY CODE THE TOP THREE RANKING PARAMETERS.
PARAMETERS
LEVEL OF IMPORTANCE (Q30) RANK (Q31)
E x t r e m l y I m p o r t a n t
I m p o r t a n t
S o m e w h a t I m p o r t a n t
N o t s o i m p o r t a n t
N o t a t a l l i m p o r t a n t
D K / C S
INTERVIEWERTO CODE THETOP THREERANKING
PARAMETERSHERE
(1) Snacks should be light yetfilling (821)
1 2 3 4 5 6(841)
(2) Snacks should be ideal toeat in-between meals
(822
1 2 3 4 5 6
(842)
(3) Snacks should be value for money
(823)
1 2 3 4 5 6
(843)
(4)Snacks should be ideal for kids
(824)
1 2 3 4 5 6
(844)
(5) Should be convenient andquick to prepare
(825)
1 2 3 4 5 6
(845)
(6) Should be healthy may notbe very tasty
(826)
1 2 3 4 5 6
(846)
(7) Should be very tasty(827)
1 2 3 4 5 6
(847)
TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 12 of 21
SHOW CARDQ32. ASK ALL – Now, I am going to read out some statements one by one and I would like you to tell me, whichof the sancks do you associate with these statements.
You can select as many as you think or none at all. There is no right or wrong answer. We are interested inknowing your opinion on these attributes for the snacks [MA]
ROTATE THE STATEMENTS AND PLACE A TICK ON THE FIRST STATEMENT ASKED
SNACKS
S a n d w i c h e s
/ S u b s / T o a s t / B r e a d
B u r g e r s / P
i z z a / F r e n c h F r i e s
P a k o d a / S a
m o s a / K a c h o r i / B o n d a /
V a d a
C h i p s / K u r k u r e
I n d i a n s w e e t s l i k e L a d d o o e t c .
B i s c u i t s / / K h a r i
F r u i t s
V e g e t a b l e S a l a d s / S p r o u t s
C
h a t / B h e l
S o u p
M a g g i /
N o o d l e s / P a s t a
H a l w a / S h e e r a
P o h
a / U p m a / I d l i
J u i c e s / S h a k e s
M u r i / S e v / F
a r s a a n / N a m k e e n
V a d a P a a v / U
s a l P a a v / M i s a l P a a v
C a k e s / P a s t r i e s / P u f f s
A p p a m
/ D o s a / U t t a p a
STATEMENTS:
(1) It is light yet filling (911)01 02 03 04 05 06 07 08 09 10
(912)11 12 13 14 15 16 17 18
(2) It is ideal to eat in-between meals (913)01 02 03 04 05 06 07 08 09 10
(914)11 12 13 14 15 16 17 18
(3) It is value for money (915)01 02 03 04 05 06 07 08 09 10
(916)11 12 13 14 15 16 17 18
(4) It is ideal for kids (917)01 02 03 04 05 06 07 08 09 10
(918)11 12 13 14 15 16 17 18
(5) We eat because there are noother/healthy options available
(919)01 02 03 04 05 06 07 08 09 10
(920)11 12 13 14 15 16 17 18
TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 14 of 21
Q.33. SHOW CARDNow, I will read out some statements one by one. Please tell me your agreement or disagreement on it. Please note that there is no right or wrong answer, we just want to know your opinion on them [SA]
StronglyAgree
Agree Neither Agree Nor Disagree
Disagree StronglyDisagree
(951)
(R1) Vegetables are the healtiest food for kids 1 2 3 4 5
(952)
(R2) Mothers find it difficult to feed vegetables to their kids
1 2 3 4 5
(953)
(R3) Mothers have to look out for innovative ways tofeed vegetables to their kids
1 2 3 4 5
(954)
(R4) Over cooking kills the goodness of vegetables 1 2 3 4 5
(955)
(R5) Kids are fussy about having green vegetables 1 2 3 4 5
(956)
(R6) Now a days people have become more conciousabout their health
1 2 3 4 5
(957)
(R7) These days people prefer working out / exercising
regularly
1 2 3 4 5
(958)
(R8) Now a days kids play more of indoor games ascompared to outdoor games
1 2 3 4 5
(959)
(R9) Today emphasis is given more on studies than onsports
1 2 3 4 5
(960)
(R1
0)
Mothers are worried about their kids nutrition 1 2 3 4 5
(961)
(R11)
Now a days mothers find it difficult to control their kids obesity
1 2 3 4 5
(962)
(R12)
Now a days mothers are worried that their kids eatmore of junk food
1 2 3 4 5
Q.34. SHOW CARDPlease look at this card and tell me which pre-dinner snack option would you prefer serving to your kids and other family members [SA]
Code(971)
Freshly prepared snack but low on nutrition 1
Packaged snack but high on nutrition 2
DK/CS 3
Q.35. SHOW CARDPlease look at this card and tell me which snack option would you prefer serving toyour kids and other family members [SA]
Code(972)
TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 17 of 21
Q.36. SHOW CARDPlease tell me which of the below statement tells your kids opinion towardsvegetables [SA]
Code(973)
My kid eats most of the vegetables happily 1
My kid eats selective vegetables only 2
My kid does not eat any vegetables 3
INTERVIEWER TO READ: Now I will ask you a few questions related to vegetable soups.
ASK ALL
Q.37 SHOW CARDNow, I will read out some statements one by one, which people like you have mentioned about thebenefits / needs of having Soups. Please tell me your agreement or disagreement on it. There is no rightor wrong answer, we just want to know your opinion on them [SA]
StronglyAgree Agree Neither Agree Nor Disagree
Disagree StronglyDisagree
(974)
(R1) Soup is a most delicious way of feedingvegetables to the Kids
1 2 3 4 5
(975)
(R2) Soup is a good appetizer 1 2 3 4 5
(976)
(R3) It is the best evening snack as it does not killappetite 1 2 3 4 5
(977)
(R4) It is light and easy to digest 1 2 3 4 5
(978)
(R5) It has 100% real vegetables 1 2 3 4 5
TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 18 of 21
INTERVIEWER TO RECORD THE VERBATIM HERE ____________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________
RECORD VERBATIM AND POST CODE THE REASONS IN THE GRID GIVENBELOW
(1031)
Packaged soups have added preservatives 1
Packaged soups are not fresh 2
Packaged soups are not healthy 3Packaged soups are low on nutrition 4
Packaged soups have added flavours 5
Packaged soups contain added food colour 6
Packaged soups are expensive 7
Packaged soups are not tasty 8
Packaged soups have MSG in them 9
Packaged soups lack real vegetables 10
(1032)
No reason – I will definitely give it to my kids 11
Others___________(Please Specify) 12
Q.39 SHOW CARDCould you tell me which of these statements best describes your cooking ability?[SA]
Code(1041))
Route
I can easily cook both basic and specialized food items on my own 1
I can cook basic food items on my own but some guidance is required for specializedfood items
2
I can cook both basic and specialized food items but with some guidance 3
I can only cook basic food and that too with some guidance 4
I cannot cook even basic food items 5
Q.40 SHOW CARDDoes your family follow vegetarian or non-vegetarian diet?[SA]
Code(1042)
Route
All members in my family are vegetarian 1
All members in my family are non-vegetarian 2
Few of my family members are vegetarian and few are non-vegetarian 3
We are eggetarian i.e. eat only eggs 4
TMU Project- Healthy Bite (23rd June, 2009) - FINAL QNNR Page 20 of 21
DEMOGRAPHICS – CLASSIFICATION DATA (ASK ALL)Finally we would like to ask a few questions about yourself and your household. We collect this information toensure we interview a cross-section of the public. These details are grouped with those of other respondents andyou will not be individually identified.
Q.41 SHOW CARDCould you tell me which phrase on this card best describes your household structure?
[SA]
Code(1043)
Route
Nuclear family ( Self, Spouse with children) 1
Joint family ( Self, spouse/children, parents, siblings, in laws etc) 2
Q.42 SHOW CARDPlease look at this card and tell me into which of the following incomegroups does your household monthly income falls? Please include anyearnings of the household through all working members, renting out of property/premises, investments or any other means [SA]
Code(1044)
Route
Upto Rs. 5000 01
Rs. 5001 - 10000 02
Rs. 10001 - 15000 03
Rs. 15001 - 20000 04
Rs. 20001 - 25000 05
Rs. 25001 - 30000 06
Rs. 30001 - 35000 07
Rs. 35001 - 40000 08
Rs. 40001 - 45000 09
Rs. 45000 + 10
(1045)
Refused 11
Don't know 12
Thank you. (Close the interview)
TMU Project- Healthy Bite (23rd June 2009) - FINAL QNNR Page 21 of 21