Kneebone financial services presentation

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

© Kneebone Inc. Confidential. Do Not Copy.

Cross-Marketing performance technology – BI Built for Marketers

Technology for the ideas you haven’t thought of yet.

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

2

Kneebone Inc. history

• 7 years, Toronto based• Marketing, Technology and Performance

Partnership– Wendy Robertson, CEO (Marketing Strategy)– John Wylie, PhD, CTO (Marketing Software)– Adrian Borys (Product Management)

• US Patent granted in 2011• www.kneebone.com/about

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

3

Kneebone understands change.

Is my acquisition and retention working

Is my marketing driving channel performance

Where are we seeing cross-marketing performance

What new business outcomes are possible.

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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What is Kneebone?

• Software-as-a-Service Cross-Marketing Performance Technology 1. Unified view of Marketing Investments and Performance data

• Marketing Activities: advertising, social Media, direct, digital, communications, PR

• Performance Data: transactions, branch, sales, web hits, units sold, and other KPIs

2. Analyze Cost and Performance• Marketing Event Level OR product, branch, channel levels• Perform test and learns faster (Champion/Challenger)

3. Plan Performance• Understand the past to plan scenarios for future marketing spend

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone Technology

1. Proprietary Marketing Data Model – All Data sources, ETL, normalized timelines, drill anywhere,

event level

2. Patented Performance Algorithm – Historical average at the marketing event level allowing the

marketer to easily visualize performance

3. Advance Visualization Technology for Marketers– Dashboards, reports, Blocking charts, time series

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone for Marketers…

• ……see cross-marketing performance with risk and spend

• …that want to put in more rigor into managing marketing spend

• …lower costs of marketing performance analysis• …that do want to better understand, through data,

the Cause, Effect, and Result of Marketing.• …are overwhelmed with data, access to data, and

timeliness data.

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone includes Risk Management Data

• Condition data set– Show me total household debt trend– Interest Rates– Bankruptcies

• Segment data– Drill down by Risk Segment, treatment,

• Performance (KPI) data– Portfolio risk KPIs like charge offs, defaults,

interest income, etc…

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

Targeted Population

Segment Credit Band

450

Balance Transfer

DM

Credit Increase

Online

Segment Credit Band

700

Credit Increase

Branch

Acquisition Population

Region A

2.9% Offer

Kiosk

Loyalty Rewards

Online

Region B

3.9% Offer

Direct Agent

Customer View of Campaigns

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

Sales and Leads Risk ManagementBudget and Cost

Media Events and Loyalty ProgramsSocial Media

Business Rules that define your business:1. Calendar2. Lines of Business3. Geographies4. Types of Marketing used5. Measures – Responses/Applications/Approvals/ Profitability

Organizing your Data

CRM Campaign

Clie

nt D

ata

Kneebone will provide ETL spec, all individual client data removed

Clie

nt E

TL

Proc

ess

Knee

bone

Pla

tform

Subs

crib

er

Appl

icati

ons

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Event view of Campaigns

Segment Credit Band 450 Balance Transfer DM

Segment Credit Band 450 Credit Increase TM

Segment Credit Band 700 Credit Increase DM

Acquisition Region A 2.9 % Interest Kiosk

Acquisition Region A 3.9 % Interest Online

Acquisition Region B Loyalty Points Kiosk

Flatten all initiatives and trackers – Tag them with Business Rules and track all performance in a time series

Nodes become Tagged Events that have a cost, distribution and time associated with them

Date/Distribution/Cost

Date/Distribution/Cost

Date/Distribution/Cost

Date/Distribution/Cost

Date/Distribution/Cost

Date/Distribution/Cost

Brand Campaign Region B Brand OOH/Airport Date/Distribution/Cost

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone answers new questions

• Show me all my marketing investments and total apps or total new accounts for Germany

• Show me total new accounts by channel for Mortgage with associated total marketing spend

• Show me total apps by kiosk for low interest rate offer in North East USA

• Show me total spend on CLI offer at branch and total new accounts derived for X week

• Show my the least effective campaign spend during Q1• Where would I cut costs for Q4?

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone Marketing Performance Value Proposition

1. Uncover 15% of non-performing marketing spend

2. Increase your key performance indicator by up to 15% by allocating spend to performing activities

3. Reduce costly FTE reporting cycles by 80%

Download the Kneebone ROI Calculator now at http://www.kneebone.com/ROI/

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Financial Services Marketing Opportunities

• New Opportunities– Branch Display– Mobile advertising / Mobile Apps– Social advertising and engagement

• Challenge:– How does this affect my Marketing budget and

spend allocation?– How is traditional Marketing impacted?

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

Financial Services: Planning for performance

Platform has over $300MM in marketing investments across all lines of business

• Manage 15 + data feeds from internal and external sources, online and offline

• Key benefit – ability to manage and host all marketing investments and performance metrics and easy to use reporting tools for analysis

• Use Case – Showed that a 25% decrease in Marketing investments and a change in marketing mix can drive an additional 10% in performance

14© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Challenges

• Being asked to try “new things”• How can I drive down the cost of Marketing?• How are my initiatives impacting sales?• What market conditions are affecting sales?• How is my competition affecting sales?• Is my offer working?• What is my ROI?• Where should I spend next?• What is working and what is not?

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

© Kneebone Inc. Confidential. Do Not Copy.

Book a demo NOWwww.kneebone.com/demorequest

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© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

© Kneebone Inc. Confidential. Do Not Copy.

Contact Uswww.kneebone.com/contact-us/

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Kneebone licensing modelOPTIONS Kneebone

workgroupKneebone Professional

Kneebone Enterprise

Set up Fee (Up front) $30,000-$150,000 per instance

Platform Maintenance

Data Sources 1-5 Data Sources 5-10 Data Sources 10-20 Data Sources

Data Storage Up to 5G Up to 10G Up to 50G

Licenses 5 Users 10 Users 20 Users

Total Subscription $8,000/mth $15,000/mth $25,000/mth

Pricing subject to change at anytime

© 2011 Kneebone Inc. All rights reserved. Confidential. Do not copy.

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Data Privacy

• Kneebone provides Customers with ETL process for aggregated import files

• Kneebone does NOT require unique customer data• Customer controls the data process• Data can be hosted in local Countries

• http://www.kneebone.com/company/privacy/• http://www.kneebone.com/security/