KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ................................................................................................................................................................................................ ................................................................................................................................................................................................ ........................... ................................................................................................................................................................................................ ................................................................................................................................................................................................ ........................... ................................................................................................................................................................................................ ................................................................................................................................................................................................ ........................... Blogging as a Business Tool
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KMP - Social Media Marketing Seminar Blogging For Business
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KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
What IS a blog?KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Stakeholder Influence AnalysisWho are the people with influence or that shape the opinions of others?
How do you find the people and topics that matter?
Buzz Monitoring & ReportingWhat is the sentiment of conversations? How is it changing?
Net Promoters IndexTake a particular topic and extract the positive comments from the negative ones
KMP Interactive Marketing & TechnologyBill Daring
12th September 2008
Paul FabrettiBarclaycard
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
Content entry and SEOTag number and naming, linking, images, keyword density, post length
Blog typeRetail, Customer Service, Thought-Leadership/Innovation, Sales
Blog management (a)Define structure: Admins, authors, contributors, approval process
Other factors to consider
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
ModerationWho and how are you going to manage the conversation?
Blogger OutreachHow are you going to engage with influencers and who is going to do it?
LegalLay solid foundations for a safe blogging environment. Let everyone know where they stand.
Other factors to consider
Blog management (b)How often, when, who, coordination with other channels
KMP Interactive Marketing & TechnologyBill Daring
12th September 2008
Paul FabrettiBarclaycard
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
By 2010, 70% of the content of the web will be user generated
IDC/EMC Survey March 2007
18 MONTHS
KMP Interactive Marketing & Technology 30th September 2008
Paul FabrettiBlogging as a Business Tool
Social Media Marketing Seminar...........................................................................................................................................................................................................................................................................................................................................................................................................................
Social Media & Ackura PressRoom......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................