Km the Strategic Advantage

8/8/2019 Km the Strategic Advantage

http://slidepdf.com/reader/full/km-the-strategic-advantage 1/21

1

Knowledge will forever govern

ignorance; and a people who mean to be

their own governors must arm

themselves with the power which

knowledge gives.

James Madison



2

The KM Vision

where every action is fully enabled by the power

of knowledge;

which truly believes in leveraging knowledge for

innovation;

where every individual is empowered by the

knowledge of every other individual;

A globally respected knowledge leader.



3

What is Knowledge?

Knowledge is neither data nor information, though it is relatedto both, and the differences between these terms are often amatter of degree.

Data, information and knowledge are not interchangeable

concepts. Knowledge is a fluid mix of framed experience, values,

contextual information, and expert insight that provides aframework for evaluating and incorporating new experiencesand information. It originates and is applied in the minds.

In organizations, it often becomes embedded not only in documents or repositories but also in organizational routines, processes, practices andnorms.





5

People, process and technology directed towards maximizing the value of

intellectual capital.

Intellectual Capital consists of the intangible assets of an organization that

can be put to use to create wealth.

Intangible Assets

Xunique systems, processes, methodologies and frameworks thatthe organization follows ;

X µformalized¶ intangible ownership such as patents, trademarks and

brands;

Xcodified and classified knowledge residing in repositories;

X relationships and alliances that the organization may haveshaped;

X fragmented knowledge residing with individuals, or encapsulated

in artifacts such as documentation and software code.

Intellectual Capital is Key Differentiator

Definition



6

Why KM ?

A company's intellectual capital

Represents its ability to change in the face of

adversity.

Develop new products.

Cut research and development time.

Provide quality customer service

Share knowledge with employees, partners and

customers.



7

Knowledge Management is about

XEasy access to the available information

XRobust process of additions and updates

XEngaged process of sharing information

Ingredients

Do not re invent , leverage work already done



8

What business problems can it solve

XCustomer Intelligence

XImproved Operations ( faster, cheaper, neater)

XInformed Decisions

XKM drivers

Better Quality

XIncreased revenue productivity

XReduced risk

XGreater market awareness

XIncreased customer satisfaction

Benefits



9

Knowledge Lifecycle

Capture Assimilate Disseminate Sustain Retire

Objectives:

XD

efine knowledge components.

XBuild and Standardize the Knowledge Life

Cycle across business.

XStandardize the knowledge management

procedures and timelines.

XEffective controls to ensure efficiency.



10

Success factors

XGet buy in across, commitment and support of top management

XVisibility and Communication - awareness

XFocus on high pay off areas - immediate quick hits

XCelebrate small victories

Making it happen

Need Defined Process & Dedicated Team



11

Focus Areas -The Framework

KM

Define Content

Define KM Processes

Put together a team

Freeze on Technology

Mobilize & Align

Technology is an Enabler for KM



12

KM

Repository

Portal

The KM Deployment Process

Internal

Knowledge

Content

Editing,

ReviewPublication

Maintenance

KM Core/Tech

Reuse

Users

External

Knowledge

Content

Evaluate & Reward

Content Management Process



13

Attributes

³Learn Once, Use Anywhere!´

X Search Engines

X Pool of experts«´Ask a question´

X Links to E-modules

X Chat Forums

X Technology

X Knowledge yellow pages

X Case Studies

X Product Tool kits

X Customized Solutions ± Solve once use may times

XD

ocumented process knowledge/process

improvement

X Policies, Govt. regulations ± linked to products

X Repository of reports

X News group and subscriptions

X Bench marking

Content Architecture

Content



14

Techniques

Knowledge Engineering/Acquisition techniques

Data Mining, Information Extraction

Ontology

XML, XML Schema, RDF, RDF Schema

Knowledge and Enterprise Modelling

Business Process Modelling

Capability, Goal Modelling, User Modelling and Profiling

Case Based Reasoning

Planning

Workflow Systems

Knowledge integration, specialisation and reuse Inconsistency checking and critiquing

Automatic support for collaborative discussion, argumentation, topictracking and maintenance



15

Approach

Demand-side KM Supply-side KM

Individual Learning

Group Learning

Communities of Inquiry

Think Tanks

Management Planning

Training Program

Communities of Practice

Knowledge Capture

Storytelling

KM Initiatives

Operations mgmt

Knowledge Portals

Innovation mgmt tools

Groupware: collaborationapps, Virtual Teaming Tools,

emails

Discussion group

Information Portals

Intranets

Information mgmtWork product mgmt

Content mgmt

Groupware

Tech.

Dim.

Social

Dim.



16

Strategy

An integrated set of actions aimed at increasing long

term well being of the enterprise relative to its

competitors

New way of competition, Reengineering, reinvention

and survival



17

Can KM Contribute to Strategy ?



18

Knowledge management systems

± Help create, organize, and share business knowledge

wherever and whenever needed within the organization



19

KM is largely still a puzzle



20

However, if we catch the golden snitch

-



21

There will be a feast awaiting us

Km the Strategic Advantage

Documents