KLUV Media Kit 5-11-2015

KLUV’s. KLUV’s 60’s & 70’

98.7 KLUV - 30 Years, Market Exclusive Format CBS Radio

4131 N Central ExpresswaySuite 1000

Dallas, TX 75204214.525.7032Chris CorsonApril 28, 2015

KLUV’s. KLUV’s 60’s & 70’

WHY KLUV?

1) 30 years in FormatBenefit: Proven Results Getter, Heritage Station in DFW

2) Format ExclusiveBenefit: Loyal Audience that’s hard to reach elsewhere

3) Gender BalancedBenefit: Reaches both sexes equally, one stop radioShopping.

4) Mass Reach Over one million listeners per week

(Source: Scarborough 2015)

Benefit: More Reach = More Customers

5) Baby Boomer Demo’s (A35-64)Benefit: The biggest and wealthiest consumersegment in DFW, they can buy now.

6) Family-Friendly Ad EnvironmentBenefit: Your ads are in a great contextwhich adds credibility

7) Highly Interactive FormatBenefit: People actively tune to KLUV to actually LISTENand participate…Listeners stay thru the breaks and activelylisten

8) Award Winning Station, AM Show, Program Director (Radio and Records, multiple years)Benefit: You know you have a professionally run and respectedStation

9) One of the markets most highly respected radio morning shows with Jody Dean and Rebekah Black hostBenefit: This adds credibility to your message.

10) KLUV is DFW’s Christmas StationBenefit: Guaranteed audience enhancer by up to 4x AQH and double the Weekly Reach/Cume!• Last Christmas KLUV’s weekly audience reached over 2 million

• Benefit: Huge Mass Market Reach at perfect buying time• Over 42 stations shared with KLUV as they got their fill of Holiday Cheer

• Benefit: One station delivers whole holiday-inspired market

KLUV’s. KLUV’s 60’s & 70’

STATION PROFILE

KLUV’s. KLUV’s 60’s & 70’

STATION PROFILE

Weekly Cume Persons 18+

1,002,644 (20.1% of DFW)

Rent / Other

32.8%

Own

67.2%

Home Ownership

Education

KLUV’s. KLUV’s 60’s & 70’

STATION PROFILE – DIGITAL STATS

Online Stats

Monthly Page views: 124,035

Monthly Unique Visitors: 41,912

Monthly Streaming Sessions: 82,994

Email Database: 30,148

KLUV’s. KLUV’s 60’s & 70’

DIGITAL ASSETS Pencil Pushdown

970x66 ad that expands to 970x414

Best used for short-term call-to-action campaigns (e.g. live events/concerts); campaigns that include a strong visual element.

Homepage Takeover

728x90,300x250,300x600 and Wallpaper

Best Used For Short-term, high visibility event-based campaigns (e.g. events/concerts, major retail/automotive car sale events).

Leader board

728x90 ad at the top of the page Best Used For ROS Banner ad campaigns, booked to meet CPM impression goals; can be used for

short or long term campaigns both for calls to action and branding.

ROS Banner Ads

ROS Banner Ads featuring your business (3 sizes: 728x90, 300x600, 300x250) can be used for short or long term campaigns both for

calls to action and branding.

Banner Link

Display auto dealer inventory in a banner ad with inventory updates automatically. Users can click through to dealer website or call

dealer for more info.

Streaming Network

:60, :30 or :15 commercials all heard while streaming our station online! Our ‘Listen Live’ button can give you access to KLUV-FM.

Local Directories

We deliver a one-stop-shop for local businesses to set up their footprint online via web, search and mobile to drive business and foot

traffic into the store.

KLUV’s. KLUV’s 60’s & 70’

JODY DEAN AND THE MORNING TEAMM-F, 5a-9a

Jody Dean is an Emmy award-winning 35-year veteran of television and radio with a collection of some of the

most prestigious awards in the industry. A native of Fort Worth, Jody attended Paschal High School and Abilene

Christian University. He began his career in 1973 at WBAP-TV Channel 5 (NBC5). Dean arrived at Dallas’s

legendary KVIL Radio in 1981, where he stayed for 13 years before moving to NewsRadio 1080 KRLD in 1994.

Dean joined CBS-11 TV in 1995, where he hosted a daily talk show and anchored the noon and 4 o’clock news.

During the course of his career he has covered or reported the biggest stories of a generation, and has been

on the air in North Texas longer than any other active local broadcaster.

Rebekah Black, born and bred in the great state of Texas, is a graduate of the University of Texas at Austin with

a BS in Radio, Television, and Film. Rebekah has been working in radio for the last 6 years,

having started as an intern in Austin, moved to Los Angeles to become a Promotions Assistant and then moved

back to Dallas to be the Associate Producer for Jody Dean and The Morning Team.

Rebekah has been married a little over 3 years and is a proud parent to Major, Moose, Baby Cakes, and

KC…her 4 dogs!

David Rancken has been in broadcasting for more than 25 years, starting his career as the nightly news

anchorman for a small TV station in Houston. David went on to work drive times at radio stations KLTR and KODA

in Houston. He doubled up as a reporter/senior producer for KNWS-TV, Channel 51 and worked overnights on

the air at KODA. David made the move to DFW and joined the staff at KVIL radio for mornings in February, 2005.

He pulled double duty doing midday news at KRLD. He recently joined the morning show at KLUV.

David has won numerous broadcast awards from the Associated Press, the Texas Association of Broadcasters,

as well as the Dallas and Houston Press Clubs.

KLUV’s. KLUV’s 60’s & 70’

Jenny QM-F, 9a-2p

Jenny Q can (almost) see both her birthplace and high school from

the KLUV studios. An avid DFW radio listener while growing up, she

memorized pop charts and frequently phoned disc jockeys. “Much to

their annoyance I’m sure.” For two decades post-college – much of

that as 1/2 of a popular California morning radio team – Jenny

voiced numerous national and regional spots, and occasionally

showed her face in soap operas and commercials while living in Los

Angeles. Her parents, sister and best friends all live in Dallas. She

bleeds blue & silver, and loves playing the greatest hits ever …

middays on KLUV.

KLUV’s. KLUV’s 60’s & 70’

Blake PowersM-F, 2p-7p

Blake recently marked his first year here with the CBS Radio family in

Dallas Forth Worth Texas. Blake comes to us from WestwoodOne DFW,

where he was the Hot Adult Contemporary format PM Drive

personality and Executive Producer. In between market successes for

Blake include Denver, Pittsburgh, Cincinnati, Kansas City and West

Palm Beach, but having close family and friends in the area, he is

happy to be back in the Dallas market.

Community outreach and "paying-it-forward" through well known

and respected charities, is part of Blake's DNA. Blake is also a voice-

over artist, working with many national and international brands

including Starbucks, Infinity and NAPA. In his free time, you'll probably

bump into him at a movie theater, museum, cultural event or

hanging on at a lake.

KLUV’s. KLUV’s 60’s & 70’

ON-AIR SPONSORSHIPS

Prizing Required

Sponsorship Description

Title Sponsor - TrafficStay informed on your commute with up-to-the-minute traffic information from the station you can trust, KLUV. As the

title traffic sponsor, your company will be highlighted on the radio and online every day.

Studio SponsorJust like Jody Dean and John Summers, your business will be part of the fabric of KLUV. You will be uniquely integrated

into KLUV’s content with an unmatched competitive advantage every hour, everyday.

Weather SponsorYour company will be the Title Weather Sponsor of KLUV! When it comes to weather, no one does it better than CBS -

11 and KLUV. Keeping North Texas informed on the most current weather conditions, and when inclement weather hits, DFW can trust KLUV for timely, local weather reports.

Weekend SponsorshipFrom 5pm on Friday to Midnight Sunday, KLUV will be playing the best of the 60s, 70s and 80s. Your business would be

the EXCLUSIVE Presenting Sponsor of KLUV's Weekend Sponsorship! In the days leading up to the weekend, you will receive Sponsor ID mentions Wed - Fri, 5x per day promoting the weekend.

They Walk Among UsA collection of absurd people and their crazy stories. The #1 feature in the Jody Dean Morning Show, this is the most

listened to segment on KLUV – associate your brand with the feature that starts everyone’s day with a laugh.

Beatles WednesdayEvery Wednesday, between 8am and Midnight, every hour (on the thirty) we'll play a tune from KLUV’s most

requested band - The Beatles!

The Beatle Years Every Sunday, 98.7 KLUV presents an hour-long special dedicated to the Fab Four. KLUV’s “The Beatle Years” airs

Sunday mornings from 7am-8am.

Ticket ThursdayProvide up to 12 pair of tickets to your event and we’ll give them away on Thursday during prime day parts. You’ll get a

minimum 15 recorded promos (:15) with your message, and 10 recorded promos (:30) with a station message. In addition you’ll receive mentions every time we solicit the listeners and again when we congratulate them.**

Rebekah's College of Hollywood KnowledgeEvery weekday morning right after 7am and we’ll put a listener against our pop culture expert, Rebekah Black. We ask

5 questions of increasing difficulty, and if the listener beats Rebekah, they win $100 of her money plus the daily prize (provided by you). Even if Rebekah wins, we still award the prize! **

Web ContestKLUV will feature your product/concert/trip/prize at www.kluv.com and encourage our listeners to register online to win. You’ll receive a minimum 15 recorded promos (exclusive) per week, plus an equal number of live DJ mentions

during the week.**

David's Dateline:60 of local news and/or current events each hour during Jody Dean and The Morning Team, at the end of each hour.

Approx. 5:50a, 6:50a, 7:50a, 8:50a.

Commerical Free Music Hour Everyday from 1p-2p, 98.7 KLUV plays one hour of commercial free music for its listeners!

Drive @ 5 with Blake PowersEvery weekday afternoon starting at 5pm K-LUV plays your requests and lots of up-tempo music to make the drive

home much more bearable. Listeners can call 855-987-KLUV to make their requests.

70s @ 7The ‘70s at 7’ is a full hour of nothing but 70s music, every weeknight from 7-8pm. It can be rock, pop or disco, as long

as it’s from the 70s!

** All prizes are subject to Programming approval.

KLUV’s. KLUV’s 60’s & 70’

STATION EVENTS

KLUV 30TH ANNIVERSARY PARTY

Date: TBD

Location: TBD

KLUV’s 30th Anniversary Party will pay respects to the heritage that

the station has built over the years. This celebration will focus on the

incredible music that is played day-in and day-out on the station and

that centers to the listening pleasures of those that love the 60’s, 70’s and 80’s. As well, this is

also a give-back party for the more than one-million loyal listeners that tune in weekly to hear the like of

Jody Dean, Jenny Q, John Summers and Jim Zippo.

PAIRINGS FALL

Date: September

Location: Trinity Groves

Pairings is a celebration that Dionysus would approve of.

Patrons enjoyed a regal evening of sampling and sipping at the foot of the Margaret Hunt Hill Bridge.

Pouring of 90+ rated wines, curated by Jim White of Savor

Dallas were enjoyed, along with tasty treats from some of

the new and exciting concepts at Trinity Groves. Our 2014 event is sure to be bigger

and better.

WHISKEY FEST

Date: November

Location: Fashion Industry

Gallery

Connoisseurs of top shelf spirits will have the

opportunity to savor some of the world’s best whiskey,

single malt scotch, cognac, brandy and more at the 2nd

annual Whiskey Fest. Delicious bites from some of Dallas’ best restaurants, great live

music and a Gatesby-esquevibe round out an

outstanding evening of fun.

KLUV’s. KLUV’s 60’s & 70’

COVERAGE MAP

KLUV’s. KLUV’s 60’s & 70’

KLUV Promotions

Dallas Arboretumhttps://www.facebook.com/photo.php?fbid=10152795334050144&set=a.10152795333905144.1073741834.860830143&type=3&theater

Goodguys Car Show, Alliancehttps://www.facebook.com/photo.php?fbid=10152641155495144&set=a.10152638240825144.1073741829.860830143&type=3&theater

KLUV White Out Partyhttps://www.facebook.com/media/set/?set=a.10152807020435144.1073741836.860830143&type=3

Uptown Village at Cedar Hillhttps://www.facebook.com/photo.php?fbid=10152621315780144&set=a.10152621314610144.1073741828.860830143&type=3&theater

Johnny Rockets Grand Opening https://www.facebook.com/photo.php?fbid=10152044839765144&set=a.10152044839670144.885013.860830143&type=3&theater

Abuelo’s Grand Opening Hulen Mallhttps://www.facebook.com/media/set/?set=a.10151332570060144.802826.860830143&type=3

KLUV’s. KLUV’s 60’s & 70’

30 Years in Format, Market Exclusive Format

Rank Stations

October 2013

ARBITRON

12+ PPM

NOVEMBER 2013

ARIBITRON

12+ PPM

DECEMBER 2013

ARBITRON 12+

PPM

HOLIDAY 2013

ARBITRON

12+ PPM

PERCENTAGE OF

INCREASE OR

DECREASE

1 KLUV-FM 8,700 7,700 12,100 16,100 UP 85%

2 KHKS-FM 21,000 21,700 18,400 14,700 DOWN 30%

3 KDMX-FM 10,000 9,600 8,400 10,300 NO CHANGE

4 KLTY-FM 11,900 12,900 11,200 10,200 DOWN 15%

5 KPLX-FM 11,700 11,800 11,400 9,800 DOWN 16%

6 KKDA-FM 10,900 12,500 10,800 8,800 DOWN 19%

7 KZPS-FM 11,300 11,100 10,800 8,400 DOWN 26%

8 KDGE-FM 8,300 8,600 7,200 8,300 NO CHANGE

9 KEGL-FM 8,400 10,400 8,100 7,600 DOWN 10%

10 KRNB-FM 7,400 6,300 7,600 7,500 NO CHANGE

11 KSCS-FM 9,200 8,000 8,500 7,100 DOWN 23%

12 KTCK-AM 8,100 6,300 8,200 7,000 DOWN 14%

Each year Holiday Music Stations across the country see huge increases with Adults, 25-54

in November and December.

Ever considered where those increases come from?