Klinika za socialna omrežja 2 by Giorgos Vareloglou

Motivational event for custodians of slovenia.info - 04/10/2012 Social Media Clinics / Workshop

Giorgos Vareloglou

HELLO AGAIN! :)

Last Year’s ExperienceRunning in Radovljica

Last Year’s ExperienceThe airplane factory

Last Year’s ExperienceVisiting a traditional Blacksmith

Last Year’s ExperienceMaking Love Cookies

*Source: Think social media

I Know this Place!

I have it in mind, it’s one of mychoices actually

i’d like to be there. i ll look into it!

Decision made. Here i come

At the destination.

Awareness

Consideration

Intention

Purchase

Experience

The Visitor’s Funnel

Awareness

Consideration

Intention

Purchase

Experience

The Visitor’s Funnel

Social Media Presence

FACEBOOK. STILL THE KING BUT..

- Very Cluttered with ads> You need more money to have an impact

- Users expect to be approached> They need so much more than a contest/quiz

- It’s not the only option> Twitter is bigger, pinterest/foursquare are booming.

On the other hand..

0Budget

invest in these:

Focusing on the part of visitor experience.

1. Create unique content for visitors2. Distribute it in a simple yet effective way3. Be there, to help them / real time

BACK TO BASICSThe

IDEA

Decision Paralysis

Daily Secret Startup

The little Printer

A big idea:

Why dont we think the same way, and instead of developing complex trip planners, create a deadly simple .pdf guide featuring

5 things someone can do on our destination, in a long weekend stay?

* zero cost.* portable on any mobile device* printable & easily distributable

WHY?

LETS MAKE ONE!