1.0 INTRODUCTION KK SUPER MART is the flagship business of the Group. Established since 2001 and was Founded by Dato’ Dr KK Chai who viewed retailing in daily essentials and necessities as an evergreen means for a livelihood then. Development in our country hastened sophistication within our discerning society, created a hectic lifestyle and lengthened wakening hours in the push for material gains and emotional pleasures so much so the only time left for family life is the weekends but sad to say most of which are spent at departmental stores or hypermarket shopping for grocery instead of taking them to the open and enjoy family intimacy with Mother Nature. Visionary Dato’ Dr KK Chai took on the social responsibility in availing such time for the rakyat and their family by creating long 24-hrs grocery shopping hours in the form KK SUPER MART that are conveniently accessible even in the wee hours of the morning. Shop at your leisure without having to squeeze through traffic jams or trying to beat the other for a parking lot. 1
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1.0 INTRODUCTION
KK SUPER MART is the flagship business of the Group. Established since 2001
and was Founded by Dato’ Dr KK Chai who viewed retailing in daily essentials and
necessities as an evergreen means for a livelihood then. Development in our country
hastened sophistication within our discerning society, created a hectic lifestyle and
lengthened wakening hours in the push for material gains and emotional pleasures so much
so the only time left for family life is the weekends but sad to say most of which are spent
at departmental stores or hypermarket shopping for grocery instead of taking them to the
open and enjoy family intimacy with Mother Nature.
Visionary Dato’ Dr KK Chai took on the social responsibility in availing such time
for the rakyat and their family by creating long 24-hrs grocery shopping hours in the form
KK SUPER MART that are conveniently accessible even in the wee hours of the morning.
Shop at your leisure without having to squeeze through traffic jams or trying to beat the
other for a parking lot.
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2.0 ORGANIZATION BACKGROUND
2.1 KK Super Mart Background
The first KK SUPERMART & SUPERSTORE SDN BHD (KK SUPER
MART) has its humble beginning in June 2001 occupying only the ground floor of a shop-
house in Kuchai Entrepreneurs’ Park, Off Jalan Kuchai Lama in Kuala Lumpur. By the
end of 4th quarter of 2010, KK SUPER MART has established 62 outlets and mainly
located at the center of Kuala Lumpur and Klang Valley and also expanded to other states
like Malacca and still growing and expanding rapidly.
2.2 KK Super Mart Logo
Our logo illustrates our foundation and focus. KK is the name of the Founder. KK is
conspicuously placed in the central position emphasized with box embossed effect lends
prominence and easy brand recognition. The three-band wings on either side of KK serves
as a visibility trap attracting attention from afar.
The color of RED in the letter of KK symbolizes warmth and friendliness of our shop
assistants. The color itself is eye-catching causing the brand to stand proud as a beacon
beckoning welcome. For the Chinese, red also symbolizes prosperity and good fortune.
The color of ORANGE in the three-band wings is outstanding with elegance. The
brightness in its tone enhances visibility to directionally focus convergence towards its
location while the color of earth GREEN denotes eco-friendliness in a safe and stress-free
participation.
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2.3 History of KK SUPER MART
2007
KK SUPER MART grew with seven additional outlets within Klang Valley.
The conferment upon our Founder / CEO the DARJAH INDERA MAHKOTA PAHANG
(DIMP) which carried the title DATO’
The award of Doctor of Philosophy (PhD) in areas of Business Management that carried the
title Dr upon our Founder / CEO
The recognition with the KERIS AWARD 2007 in The Asia Pacific International Honesty
Enterprise
Awarded “EXCELLENCE BRAND” in The Asia Pacific International Entrepreneur
Excellence Award 2007
2008
The stable expanded with thirteen more KK SUPER MART in jubilation with the adulation
“SME RISING STAR AWARD 2008”
2009
Exploded with nineteen KK SUPER MART more ending the year with a total population of
fifty ( 50 ) KK SUPER MART.
Awarded “EXCELLENCE LEADERSHIP” in The Asia Pacific International Entrepreneur
Excellence Award 2009.
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2010
Set aside as the year of consolidation but yet as at the last quarter the KK SUPER MART
family grew with eleven more outlets making the KK SUPER MART family to threety-one
(61) strong.
The acquisition of our very own “WISMA KK”.
Expressed the desire of sharing the KK SUPER MART success story with the appointment
of professional franchise consultancy for the development of the KK SUPER MART
Franchise Program to avail and share entrepreneurial opportunities to budding
entrepreneurs wishing to seek financial freedom and also to complement our country’s
visionary belief that the future of our beloved country is in the hands of the SMEs.
KK SUPER MART is also awarded the MRCA-8TV ENTREPRENEURS AWARD and
also the “ACHIEVER” recognition in the MRCA Achievers Book that only offered
recognition to fifty (50) top qualified entities.
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2.4 Achievements of KK SUPER MART
Year 2007
ENTREPRENEUR EXCELLENCE AWARD 2007 for EXCELLENCE BRAND in the
Asia Pacific International category of Entrepreneur Excellence Award organized by the
Entrepreneur Development Association of Malaysia; endorsed by the Ministry
of Entrepreneur & Co-operative Development, the Ministry of International Trade &
Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance,
Malaysia.
KERIS AWARD 2007 as the 6th Asia Pacific International HONESTY ENTERPRISE.
Organized by the Entrepreneur Development Association of Malaysia; endorsed by the
Ministry of Entrepreneur & Co-operative Development, the Ministry of International Trade
& Industry, the Ministry of Domestic Trade & Consumer Affair and the Ministry of
Tourism, Malaysia.
Year 2008
SME RISING STAR AWARD at the SME RECOGNITION AWARD 2008. Organized by
the SMI Association of Malaysia. This recognition is award to young SMEs which
possessed a unique and competitive business concept and strategy that displayed great
potential to become a successful business player in local and international marketplace.
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Year 2009
ENTREPRENEUR EXCELLENCE AWARD 2009 for EXCELLENCE LEADERSHIP in
the Asia Pacific International category of Entrepreneur Excellence Award organized by the
Entrepreneur Development Association of Malaysia; endorsed by the Ministry of
Entrepreneur & Co-operative Development, the Ministry of International Trade & Industry,
the Ministry of Domestic Trade & Consumer Affair and the Ministry of Finance, Malaysia.
Year 2010
MALAYSIA RETAILER CHAINS ASSOCIATION ACHIEVER AWARD. Recognision
as one of the 50 most outstanding by the retailing fraternity.
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2.5 KK Super Mart’s Objective, Vision And Mission
OBEJECTIVE
The company main objective is to provide services in management consultancy in
real estate services, sale and marketing, which include provide training and seminar
services on the targeted products. The company takes pride of their strength with
experience personnel and always be committed to their obligations to the highest
performance standard.
Besides that, KK SUPER MART has set up the company objectives which are:
i. To be the best and successful Marketing company in Malaysia and Trusted company in
Malaysia
ii. To empower the appreciation towards cultivating core competence and innovating
sustainable competitive advantage.
iii. To build up an integrated marketing operational function as one of the core competency.
iv. Developing a special marketing, customers and market intelligence unit that supports
strategic decision making.
v. Developing a team of well trained an aggressive sales and promotional taskforce.
vi. To enhance branding position as one of the core competence.
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VISION
To Provide Consumer Convenience Universally
MISSON
There are a lot of mission for KK SUPER MART to achieve.
Continue to procure and widen product range from reputed vendors & suppliers
Continue to develop proprietary product range
Maintain competitiveness through better value-for-money for our product range
Instill customers’ confidence through professionalism in our service delivery
Pursuance in fulfillment of our social obligation as a responsible corporate citizen
through adherence to professional ethics in all areas of our business dealings
Establish a strong corporate identity and image
Form a lasting partnership with our Business Partners, Associates, Vendors and
Suppliers
Forge close team spirit amongst all staff and across all levels
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2.6 Products And Services
There are departments in KK SUPER MART. These departments are Event
Department, Sales & Marketing Department, Education, Human Resource Department,
and Food & Beverage Department .All department are well corporate with each other and
supports the company’s operation. Even,s ome of the department such as Food & Beverage
and Recruitment Department(under HR) now shut down because of poor performance.
Summary of Each Department
2.6.1 Food and beverages
2.6.1.1 KK Kopitiam
KK Kopitiam boasted a chain of three (3) Kopitiam since its first establishment in
August 2007, each with a business floor area of not less than 3,000 square feet. They are
located at Kuchai Entrepreneurs’ Park, Rampai Business Park and Alam Damai in Cheras.
They are not the ‘Lifestyle Café’ but a down-to-earth haunt where one can still enjoy a
favorite Hainan Kopi for less than RM2.00. Each one of the KK Kopitiam is a
thoroughfare and comprises a variety of stalls serving your favorite local beverages and
food spangled with touches of Thai and Myanmar and even Western food. They are great
places for a quick lunch bite and great for evening meals as well as for family gatherings.
You can even surf cyberspace in the WiFi enabled surrounding. Further, the KK Kopitiam
chain operates 24 hours every day!
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2.6.1.2. KK Food Court
As the name suggests this is a big court. It is a replication of a KK Kopitiam but
more than twice the size. It is a whopping 6,000 square feet of well-lit business floor area
with a Karaoke stage!
Once again, one can enjoy the thoroughfare of favorite local beverages and food to
tickle your taste-buds. In addition you are welcomed to relax and unwind and perhaps
unleash your latent talent and croon your favourite songs of yesteryears into memory lane.
2.6.1.3 Sri Anandan Villas – an Indian Restaurant
Located at the Alam Damai, Cheras, Sri Anandan Villas caters to all walks of life
and serves a fusion of North and South Indian cuisine. Yes, one can savour the fine taste of
fine dining but yet at fair prices. House favorites include Chicken Warual and Lamb Shanks
to satisfy your lunch and dinner cravings. This restaurant offers a touch of old world charm.
It maintains the tradition of serving food on banana leaf. The affordable menu does not
mean quality and service are sacrifice, as the staff are friendly and always on stand-by. We
even provide a spice guide for guests who fear getting too exotic with their taste buds. Try
the Nasi Briyani in herbs and spices or the savoury Rafam (sour soup) as an appetizer. Try
‘Lassi’ fused with different fruit flavors for dessert. You can even have it sweet or salted;
warm or cold. A great experience that is value-for-money. Reservations recommended.
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2.6.2 KK Home Deco
Kk Home Deco, established since April 2007 prides itself as specialist in the niche of
ceramics and fine porcelain home-deco products; products that will comfortably blend and
enhances the grandeur of all homes and compounds. They present themselves as excellent
gifts too, lending the presenter an air of superior taste.
Full Range of Home Deco Products
Our vast range of product included 3D Sets of Roses and Fruits, Figurines, Decorative
Ornaments, Wedding Gift and even Designer Furniture! All of which are uniquely crafted
and carry decorative motifs of Malaysian and International flavour ranging from being
richly gold-trimmed to being romantically Victorian.
Quality Service
In KK Home Deco, we build our business (both in wholesale & retail) upon honestly,
integrity and in partnership with our customers. And most importantly we are dedicated to
anticipating their needs and strive to exceed their expectations.
At our KK Home Deco centers where products are not only retailed, we cater to wholesale
as well. In this we listen to provide the very highest quality service by sharing and
suggesting the most optimum product mix in their bulk purchase decision. Further we are
capable to cater to tailor manufacturing with designer motifs to suit their needs. We trust
this will certainly simplify their search and assist them in their quest for improve return in