KITADOKO HAIR SALON BRAND AND BUSINESS INNOVATION WORKSHOP BUILDING NEXT 20 YEARS OF KITADOKO WORKSHOP HOSTED AT NEW YORK FACILITATION AND CONSULTING BY CREATIVITY IS EVERYWHERE
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
KITADOKO HAIR SALONBRAND AND BUSINESS INNOVATION WORKSHOP
BUILDING NEXT 20 YEARS OF KITADOKO
WORKSHOP HOSTED AT NEW YORKFACILITATION AND CONSULTING BY CREATIVITY IS EVERYWHERE
REDEFINE KITADOKO’S BUSINESS MODEL
CHAPTER１
BUSINESS MODEL 11 PATTERNS
simple sales model
customer
develop and produce products and services, and earn income by delivering its products and services
supplier customer
retail modelbuy products from other companies and earn income by delivering to customers
customerad spaceproduct with ads
0 or low price
ad modelProvide content/services for free to consumers while selling consumer information to another party.
ad fee
A
B
C
collection modelEncourage users to make collection of products, and aim to let them spend larger amount of money as total purchases.
licensee
customerlicenser
license modelgrant permission to some other group or individual to use your offering to produce different offering to deliver to same or different customers
attractive product
loss leader / total sales modelOffer a product or service at a price that is not profitable for the sake of offering another product/service at a greater profit or to attract new customers.
low price
regular priced item
regular priced item
customer
secondary use modelReuse already developed product or contents and convert into different products / services.
product A
product A+
main part
consumables
consumables
razor modelsell main part of the product in zero or low price, and earn income by selling consumables or maintenance services
main part
consumables
consumables
continuation modelPermit access to locations, information, products, or services for members only by charging a time-based payment.
basic service
freemium model
premium service
0
free userspaid users
Offer basic services for free, while charging a premium for advanced or special features.
seller buyerlisting service info
0 0
transaction assistance service
transaction fee
switch board / matching / multi-side modelConnect multiple sellers with multiple buyers; the more buyers and sellers who join, the more valuable the switchboard.
transaction assistance service
transaction fee
product / service
SO, WHAT IS KITADOKO’S BUSINESS MODEL?
CURRENT KITADOKO’S BUSINESS MODEL
simple sales model
KITADOKO customer
THEN, HOW CAN WE INCREASE THE INCOME LINE BESIDE WHAT WE HAVE CURRENTLY?
KITADOKO customer
VISUALIZE CUSTOMER’S EXPERIENCE WITH CUSTOMER JOURNEY MAPPING
hair getting long
compare few local
salon
searchonline choose,
make RSVP
visit the salon
need salon near my house
don’t want to keep
searching
being welcomed
sit at waiting
area
pick up a magazine to kill time
go to bathroom
stylist came to
talk
walk to styling chair
get consulta-
tion
haircut
drink (coffee)
shampoo
head massage
hair blow
hair styling
complete
paymentRSVP for next visit
SMS to friends
with new hair
look yourself at the show window
take care at home
wait until hair gets
long
nice that I can RSVP
via web
not providing the drink I
want
always awkward feeling when
waiting wish they have
decaf coffee
Shall I bring mine?
Good that I know my next
schedule
read staff’s blog
get follow up
communic
When I do it, I cannot set my
hair as well as the stylist
I wish I can trim my hair a bit to
maintain
I don’t want to spend money on just trimming, so let me endure until its
really long
I am not too excited about my
hair anymore
my happiness for hairstyle is declining
towards next cut
I have some questions but not sure who to ask
there is no channel to ask
hairstyle condition gets worse by time
there are things that I cannot maintain by
myself
create channel for Q&A
provide minor maintenance
service
only first 10min is
consultationhard to convey what I really go thru at home
more chance to communicate
about hair
search a same
shampoo online
cannot purchase their shampoo
online
sell shampoo
online
VISUALIZE BUSINESS MODEL WITH BUSINESS MODEL CANVAS PLUS
BRAINSTORM UPGRADING BUSINESS MODEL WITH BUSINESS INNOVATION TACTICS 100+
KITADOKO’S NEW BUSINESS MODEL
KITADOKO customer
premium service
premium service
premium service
PREMIUM SERVICEBASIC SERVICE
REDEFINE BRAND AS KITADOKO
CHAPTER２
KITADOKO IS
a group of personal hair stylist Based on detail counseling, your personal stylist will propose solution to your haircare concerns and goals as well as appropriate design that fits you, rather than running after the fashion trend.
kitadoko’s wish is that you obtain such kind of life style filled with confidence and hope through your beautiful hair.
PERSONAL HAIR STYLIST GROUP
kitadoko
KITADOKO’S TAGLINE
DESIGN A CUSTOMER EXPERIENCE AT KITADOKO
CHAPTER３
KITADOKO’S CUSTOMER:MRS. SATOKO MURAKAMI
35 years old
Married, No children
Husband works at the Mitsui Sumtomo Bank
Annual Salary : 135K Combined
Lives in Hongo, Tokyo
Works at Apparel Company
She has a passion to work as a professional and pay attention to her style and look. She goes to gym and hair salon on consistent basis.
She is interested in learning more about healthy hair.
REASON SATOKO CHOOSEKITADOKO AS A HAIR SALON
She is currently in the search of her hair salon to use on consistent basis within Hongo area in Tokyo. She wants the salon to be close enough, and trustworthy.
She feels bit of a problem conveying her problems about her hair style, hair care to the stylist at every visit as it always feel rushed to communicate what is going on.
She also experiences some difficulty of setting her hair in a way that stylist suggest, so she is also expecting the new salon to hep her develop her skill set in styling.
KITADOKO’S DETAIL COUNSELING
“The stylist spend more than enough time to listen to my concern and I have a full trust that he knows everything about my hair. I feel very ease since he always listen very well.”
Specially trained stylist will always conduct counseling for customers by using KITADOKO’s original counseling app.
KITADOKO’S PREMIUM SERVICE
Free Phone Counseling Any time Bang Cut
Online Counseling Styling Advise
My Hair Style Photo History Extra Head Massage
Free fix until next full haircut Sample Hair Product Trial
DESIGN KITADOKO RETAIL SPACE
CHAPTER４
WHAT IS ESSENCE THAT KITADOKO’S SPACENEED TO EXPRESS?
White chair with wood frame
White or beige color sofa whitefish coffee table Wooden Table
Eames chair with White and Wood
Floor
A bit rough wood texture Zig-zag pattern
White Nicely Textured Wood
Plants
Accent Colors
Colorful Book Covers Small items
Colorful Cushion
Wood Picture Frame Colorful pictures
White with accent colors Wall Graphics
Wall Decoration
Colorful Cushion
SHOW ME IDEAL KITADOKO SPACE IN A SINGLE PICTURE
DESIGN VISUAL IDENTITY OF KITADOKO
CHAPTER４
WHAT WOULD BE AN APPROPRIATE VISUAL LANGUAGE FOR CONCEPT “PERSONAL HAIR STYLIST GROUP” ?
EXPLORATION
EXPLORATION
EXPLORATION
EXPLORATION
EXPLORATION
EXPLORATION ROUND 2: LOWERCASE FEELS BETTER
EXPLORATION ROUND 2: WITHIN LOWERCASE CATEGORY, THESE TWO STANDS OUT
EXPLORATION: THESE TWO ARE GOOD. HOW CAN WE EXPRESS MORE FEMININE ?
WE LIKED THESE CURVE AND ROUNDEDNESS. CAN WE CAPITALIZE ON THIS?
EXTRACTING GOOD ASPECT OF BOTH TYPEFACES, MERGING TO CREATE NEW TYPEFACE
THE MIDDLE WORD MARK EXPRESSES MORE FEMININE QUALITY THAN OTHERS.
TOP RIGHT IS THE NEW WORD MARK
FINAL DESIGN
FINAL WORD MARK
イメージ
名刺のデザインサンプル
INTERIOR DESIGN
Related Documents
