Kisumu Youth Football Association Transition Paper/Strategy KYFA 2015 - 2020.

Kisumu Youth Football Association

Transition Paper/Strategy KYFA 2015 - 2020

KYFA Mission & Vision

KYFA provides structured football activities and engages in community development to improve the

lives of children and youth.

KYFA provides structured football activities and engages in community development to improve the

lives of children and youth.

Mission

To be a leading youth sports-for-development organization in Africa.

To be a leading youth sports-for-development organization in Africa.

Vision

KYFA Overall Strategic Goals

To provide high-quality soccer competitions, opportunities and trainings

To provide high-quality soccer competitions, opportunities and trainings

To create awareness and improve practices in our key community development areas

To create awareness and improve practices in our key community development areas

To develop a team of community stakeholders committed to serving children

To develop a team of community stakeholders committed to serving children

To initiate and manage partnerships and alliances for learning and greater impact

To initiate and manage partnerships and alliances for learning and greater impact

To build an effective and professional organization that upholds principles of transparency, accountability and gender equality

To build an effective and professional organization that upholds principles of transparency, accountability and gender equality

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Our Values & Guiding Principles

Sportsmanship

Respect Teamwork

Quality

Overview: 2007 -2014 CompetitionsChildren and Youth leagues for approx 2500 children annually since 2007

2007-2008: 150 teams in 11 leagues2009-2010: 192 teams in 21 leagues2011-2012: 218 teams in 35 leagues2013-2014: 229 teams in 34 leagues

Other achievements•Creation of a working Competitions Manual and Child Protection Policy•Over 300 KYFA graduates join clubs competing in different FKF leagues•Average of 2,500 players registered per year since 2007•Number of girls teams TRIPLED since 2010 (from 6 to 22 teams in 2014)•Selected KYFA players qualified for East Africa Cup semi-finals in 2012•364 coaches trained as Worldcoaches since 2007; 3 coaches have UEFA B license•Integration of three (3) teams composed of rehabilitated street boys in the leagues•263 volunteers trained as referees; Over 30 KYFA referees officiating FKF leagues

Opportunity

This slide needs to give details on the opportunity – the unmet need, market inefficiency; like for example no proper sports facility for kids; no community team; no opportunity for KYFA kids to progress after 18; no flagship/senior team that could improve fund raising through commercial sponsorship; inefficient fee collection by informal teams/coaches – I think you could turn the considerations into these opportunities, but please review with the above in mind.

Considerations• Recruiting members directly• Collecting fees from parents and guardians directly (trust factor, ownership,

professional organisation etc)• Improved structure for supporters base• Own sport facilities (fields etc)• More opportunities for sponsors• Enhancing sustainability• Improving roles and (earning) opportunities for current trainers, team leaders

and other volunteers• Better basis for (professional) top team

Goal

To provide youth with even greater and better access to sports

turning current association of independent football teams into Kenya’s leading football academy/club with proper facilities

Become the most successful football club in Africa

Membership value maximisation/specific benefits for the children

Statement of scope

Specification of the business/work the organisation is/will be involved in;

• What services it will offer• What customers and market segments it will serve (I presume no longer only

children….???)• What activities it will undertake

• And what are we not going to pursue?? Equally important to keep focus.

Strategy

This should include• a specification of the nature of KYFA’s competitive advantage (for example vs

schools (fees);• an indication of how KYFA’s offer (to the parents and children) will lead others

to deal with it on terms that allow it to realize its goals (profitability/ creating value for children/members/become successful in the premier league and beyond);

• how do we attract a profitable market (fees collection/sponsors)• How will we create value, generating a willingness to pay by parents and

sponsors that exceeds the costs of serving them (children/corporate’s commercial needs

• Does KYFA offer a better product/service?? Yes? Clarify how!

In the following slides you are somehow specifying the above for the respective stakeholders. I suggest you use this slide to summarize

Membership

• There will be four categories of membership: - Children playing in the academy - Parents and other community members - National and international friends/supporters - Corporate members• Members will register upon compliance with terms and conditions of membership • Registration will be renewable annually• Registration will be open for children/players Under the age of 16 years • Registration of children/players to be done with parental consent and support*1• Existing clubs can mobilize players; the players will however be registered as above• Both girls and boys will be free to register• Only registered members will be allowed to participate• Each player will pay an annual membership fee to participate

Benefits for children as members

• Adequate equipment for trainings and competitions • Safe, secure and clean sports facilities• World class coaching and training team• Life skills trainings and manuals• Emergency care in case of injuries• Quality competitions within and outside Kisumu• Trips and exchange learning and tournaments outside Kisumu• A real chance at playing professional football

Community and national/international members

• All parents whose children are members will be eligible for membership of the academy

• Interested community members will also be members upon meeting all terms and conditions

Membership benefits will include• An annual calendar of academy activities• Free guided access to the sports complex during trainings upon

request• A commission on fees for children to participate in academy activities• A commission on academy merchandise, gate charges and services

Corporate members

There will be three classes of corporate membersDiamond: Contribution of over ______ Kshs and aboveRuby: Sponsorship of between _______ and _____Sapphire: Sponsorship of between ____ and _____

Corporate members will benefit by• Revenue from sale of merchandise• Improved sales through marketing of products• Visibility of brands and sponsors products• Identification with a world-class soccer academy • An opportunity for 10, 7 and 5 representatives of the corporate to be members in

the diamond, ruby and sapphire classes respectively.

Sports Facilities and amenities

At completion, a sports complex with following facilities is proposed • One standard, grass pitch• 2 x 7-a-side grass pitches• Standard, secure changing room facilities• All football training and playing equipment• Emergency care medical facility• A fully equipped gym• 4 indoor sports classrooms • A sports hall• A swimming pool*2

• 50 people capacity accommodation facility*3

• A 20 seater van

Minimizing risks and ensuring sustainability

• World class managers, trainers and other staff• Partnership with county government of Kisumu for joint funding• Partnership with private sector/corporate for joint funding• Commercial activities including provision accommodation and conference services,

sale of merchandise etc• Partnership with international/established academies • Loyal members from the community, nationally and internationally• Goodwill ambassadors

Professionals teams

• The academy will have professional senior team(s) competing in local and national leagues

• Each age category will have a first and second teams i.e U10,U12,etc• The academy may run or support organization of a league for children below 16

years as and when necessary • The junior teams will play in local leagues and tournaments • The junior teams will provide players to the senior team

Roles and opportunities for current trainers

Hundreds of current trainers and managers will have the following opportunities• Act as paid coaches for various teams• Enhance their skills as trainers• Gain world class experience to work in any academy anywhere in the world• Act as paid team managers• Work in several support positions that will be available in the sports complex

Organisational Structure

MEMBERS

Commercial Director

Managing Board of Directors

MerchandiseShop

Canteen

SupportersAccommodation

Technical Director

Board of Trustees

Competitions

1st Team

Academy

Board/Chairman

AdministrationHR/PR/IT/Finance

Organisational Structure Academy

Technical Director

CoordinatorUnder 18

Youth Committee

CoordinatorUnder 10

Team Leaders

Coaches

Coordinator Under 12

CoordinatorUnder 14

CoordinatorUnder 16

Coordinator Youth – responsible for age category and reports to youth committeeTeam Leaders – responsible for teams outside the fieldTrainers/Coaches – together with Team Leaders responsible for appointed team