Kisan Mela 2013 post event report AGRICULTURAL EXHIBITION

KISAN MELA POST EVENT REPORT Organized by: FTR Media Service | Adkon

Kisan Mela

The Kisan Mela - 2013: The 1st season of Kisan Mela - 2013 was the most successful to date. The

Pakistan’s largest AGRICULTURAL Exhibition on Agri Machinery, Seeds, Pesticides, Fertilizers, Organics,

Bio-Organics, Hydroponic, Aquaculture, Green Houses, and Seed Sowing Machines has attracted more

than 30 thousand farmers and 10 thousand general visitors nationally and internationally. Kisan Mela -

2013 was a perfect platform to showcase.

The Agricultural Exhibition

Event Name: Kisan Mela 2013

(The Agricultural Exhibition & Conference)

Date: 29~30~31 December 2013

Venue: Expo Center Lahore

Organizer: FTR Media Service & Ad-Kon

Post Event Report

KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 1

Kisan

Mela Post Event Report

29, 30, 31 Dec 2013

A TOP VIEW OF THE EVENT IN THIS REPORT

As a determined effort to sustain and

augment agriculture in Pakistan; the

Kisan Mela 2013 was organized at

Lahore International Expo Centre,

Lahore. Kisan Mela 2103 brought

together the farming community, agri-

specialists and agri-service providers

into one pavilion, through a largest

agriculture exhibition and conference

ever in the history of Pakistan. The

farmers were accomplished and

offered integrated solutions to improve

productivity and simplify farming, while

agri-service providers got the

opportunity to showcase and market

their products, techniques and

technologies to the participating

farming community. Kisan Mela - 2013

was scheduled to be a Three-day affair

from 29th to 31st of December 2013,

just in time to provide valuable inputs

to the farming community. The trade

fair had participation from over 70

exhibitors projecting 96 show stalls.

The Kisan Mela - 2013: The 1st season

of Kisan Mela - 2013 was the most

successful to date. The Pakistan’s

largest AGRICULTURAL Exhibition on

Agri Machinery, Seeds, Pesticides,

Fertilizers, Organics, Bio-Organics,

Hydroponic, Aquaculture, Green

Houses, and Seed Sowing Machines

has attracted more than 20 thousand

farmers and 10 thousand general

visitors nationally and internationally.

Kisan Mela - 2013 was a perfect

platform to showcase.

Introduction

Exhibitors

US-AID (DRDF)

FAO-UN Baluchistan Agriculture Project

Government Agriculture Department

Sindh Government Agriculture Department

Live Stock Department

WISHH (ASA), American Soybean Association Monsanto Pakistan BKT - Trinity Enterprises Pacific Exim (Pvt) Ltd

Ali Akbar Group

Sun Crop Group

Auriga Group

Mineral Valley (Pvt) Ltd Riches Fertilizers

Elite Crop Sciences Azhar & Co. Shafi Reso Chemicals Reon, Energy Solutions Nizam Energy (Canadian Solar) Thaheem International Solar T-Solar Rocket Engineering Solar Naeem & Company Mak Pump Bita Pipes ZTBL Pakistan SMEDA Pakistan PAMCO Govt Punjab Olive Oil Company Halal Research Council UAF – Faisalabad UVAS Lahore ARID University Rwp-Islamabad PHDEC Ayoub Research Centre

Green Circle Organization

Zarai Media Portal

Farming Revolutions

Kisan World

Swat Art Gallery,

U Fone Pakistan

Ptcl Pakistan

Contact:

0092 300 8578020 | 0092 42 35462876

kisanmelaorg @gmail.com | [email protected]

www.facebook.com/kisanmela | www.kisanmela.org

KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 2

Expo Lahore (Pvt) Limited is a corporate

body jointly owned by the Government

of Pakistan and Government of the

Punjab with a mandate to design,

develop, operate and promote a state-

of-the-art Lahore International Expo

Centre. The Centre is providing a

platform of international standard to

the manufacturers, exporters, traders

and service providers to effectively

introduce and market their products

and services through trade exhibitions,

fairs and conferences.

! Farm Equipment Manufacturers

! Agro Technology / Solar Power

! Seed Suppliers ! Soil Testing Agencies

! Fertilizer Manufacturers ! Facilitating Agencies of the Government and

! Pesticide Manufacturers Research Institutions

! Irrigation Pipes and Pumps ! Agri Base NGO’s

Manufacturers

The farmers oriented through a

diverse range of products, and

knew more about the services

provided by the following segments

of national and international agri-

service providers.

by Name Style

EXPLORING THE EXPO CENTRE LAHORE

One of the Largets venue in Pakistan

Venue: Lahore International Expo Centre

Outside view of International Expo

Centre Lahore.

KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 3

VISITORS

Foot fall According to different media reports,

30,000/- Visitors attended the event

during three days

Conference 3000 audience sit in Seminar Hall

during three days in different sessions

of seminars.

FAST FACTS

90% Attendees were Farmers, Buyers, Agri Professional and

Students

10% Attendees were families, non Agri Visitors

FOR MORE INFORMATION

Cell: 0300 8578020

Cell: 0334 9242111

CONTACT 0092 42 35462876 | [email protected]

Inauguration by Agriculture Department

on Behalf of Chief Minister of

Punjab Chief Guest: (Honorable Minister for

Agriculture, Government of Punjab

Pakistan)

Event Opening

Chief Guest: (Honorable

Minister for Agriculture,

Government of Punjab

Pakistan)

Chief Guest: (Honorable

Minister for Agriculture,

Government of Punjab

Pakistan)

KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 4

KISAN MELA POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 5

COVERAGE

Exposure:

Kisan Mela 2013 was promoted to the industry year round,

with its extensive media campaign build up reaching a

crescendo five months prior to the event. Few of our key

media management and publicity activities are listed below:

Print Media :

Editorial and Advertising allowed more than one million

people to see Kisan Mela- 2013 in trade publications

including: Daily Dawn (nationwide) , Daily Jang (nationwide) ,

Daily Khabrain , Daily Business Recorder , Nawa e Waqat

(nationwide) with full page supplement , Daily Nai Baat , Daily

Pakistan , Daily Kawish , Daily Subah , Daily Azkar , Daily

Nation , Daily Asass , Daily Jinnah , Daily Express , Daily Urdu

Times , Daily Ausaf , Daily Alshraq , Daily Mashriq , Daily Nea

Akhbar , Daily Sang e Safar , Monthly Kisan Word , Monthly

Kisan Wing , Monthly Kisan Risala , Fifteen Dayer Farming

Revolution , Fifteen Dayer Zaraat Nama , Fifteen Dayer Zarai

News Letter and many more.

Electronic Media:

TV Spots and Advertising allowed more than two million

viewers to see Kisan Mela- 2013 in electronic Media namely

City 42, PTV News , Dunya Tv , Waqat Tv , Geo News , Royal

Tv , Channel Five , Radio Awaz Network , Radio Music

Highway , Radio Voice of Pakistan.

World Wide Web:

On top of the thousands of hits received each month on the

event website, Kisan Mela - 2013 received coverage on the

internet, including links, advertisements and editorial on:

www.kisanmela.org

www.zarimedia.com

www.biztradeshows.com

www.ftrms.com

www.phdeb.org

www.halalrc.org

www.agricorner.com

www.fashionzpk.com

www.expolahore.com

www.zemtv.com

www.mustakbil.com

www.allevents.pk

www.balticexport.com

www.facebook.com

www.twitter.com

www.linkedin.com

www.tradekey.com

www.danka.pk

www.friendsmania.net

www.punjab-pk.all.biz

www.en.wikipedia.org

www.slideshare.net

www.pakreviews.com

www.expodatabase.com

www.lahore.olx.com.pk

www.mycountdown.org

www.allevents.pk

www.ehexny.com

www.dailymotion.com

www.pabic.com.pk

www.tunnel-farming.com

www.papers.com.pk

www.google.com

www.4to40.com

www.eventzz.net

www.m.ztopics.com

www.dairyproject.org.pk

PR Coverage: A professional PR agency was appointed to spread awareness

and publicize the event across all media, including television,

radio and national newspapers before and during the Show.

Outdoor Media:

Outdoor Media campaign duration for three months

throughout Pakistan thousands number of people see the

Kisan Mela -2013 campaign in shape of Hording in different

sizes from Kashmir to Karachi on Motorways , Highways & GT

Roads, standees , steamers and banners.

Kisan Mela - 2015: The Future Envisaging a Strong and Steady Growth

Kisan Mela has already embarked on a planned business

development strategy with an increased number of

partnerships and strategic associations with Chines, German

and Canadian Agriculture industries and exhibitors as well as

International trade associations to ensure that Kisan Mela is

will become bigger and better in 2015 and grow into a well-

entrenched annual Agri-specific event.

An Vertical event, publicized 3600

Kisan Mela 2013: Bigger, Better, Brighter

An Vertical event, publicized 3600

Kisan Mela 2013: Bigger, Better, Brighter

KISAN MELA POST EVENT REPORT Organized by: FTR Media Service | Adkon

Supported By:

Supported By:

Organized By:

Organized By:

Exhibitors:

Exhibitors:

Contact: 0092 300 8578020 , 0092 42 35462876

[email protected] , [email protected]

www.facebook.com/kisanmela , www.kisanmela.org