A PROJECT REPORT ON “ CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR” Submitted in Partial Fulfillment for the Award of the Degree of “Bachelor of Business Administration” 2014 SUBMITTED TO UNDER GUIDANCE OF SUBMITTED BY MRS. LEELAWATI KAUSTUBH GUPTA (Prof., BBA Deptt) B.B.A SECOND YEAR S.HD.C, SITAPUR.
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A
PROJECT REPORT
ON
“CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR”
Submitted in Partial Fulfillment for the Award of the Degree of “Bachelor of Business Administration”
2014
SUBMITTED TO
UNDER GUIDANCE OF SUBMITTED BY
MRS. LEELAWATI KAUSTUBH GUPTA
(Prof., BBA Deptt) B.B.A SECOND YEAR
S.HD.C, SITAPUR.
SACRED HEART DEGREE COLLEGE,
NAIPALAPURVA, SITAPUR(AFFILATED TO C.S.J.M. UNIVERSITY
CERTIFICATE
This to certify that “KAUSTUBH GUPTA” has completed this project work
entitled “CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO
SITAPUR” for the purpose of B.B.A Degree under my supervision.
To the best of my
knowledge & belief this project work is original & has submitted for the first time
to fulfill the award of B.B.A degree course.
Project Guide
MRS. LEELAWATI
(Prof., BBA Deptt)
S.H.D.C, Sitapur.
DECLARATION
I, KAUSTUBH GUPTA, student of B.B.A II year, S.H.D.C., Sitapur,
hereby declare that the project work entitled “CONSUMER PREFERANCE
TOWARDS DETTOL WITH REFERENCE TO SITAPUR” has been completed based
on actual study carried out by me which is required for the award of
B.B.A degree affiliated to C.S.J.MUniversity, Kanpur.
All the facts, data & information of this
project according to my knowledge and I have not submitted this matter
for the award of any other degree or diploma.
KAUSTUBH GUPTA
B.B.A, S.H.D.C, sitapur
TABEL OF CONTENT
Topic Pg. No.
Introduction 1-6
Motivation 7
Objectives & Scope 8
History 9-10
Social impact 11
Features of social networking site 12-14
Social networks and education 15-20
Issues of social networking site 21-33
Types of Social Networkers 34-35
Advantage& Disadvantage 36-38
Future scope 39-42
Methods of advertising on social networking sites 43-47
Research Methodology 48-49
Data analysis & interpretation 50-56
Findings 57
Recommendation 58
Limitation of the study 59
Conclusion 60
Bibliography 61
Annexure 62-64
Questionnaire
ACKNOWLEDGEMENT
Achievements are always the results of dedicated work put together by many
hands. This research work is combined efforts of many hearts, hands and brains. At
the completion of this work I feel honored to express my gratitude to one and all
that have helped me and encouraged me throughout my research work. First of all I
should like to thank GOD who showered his blessing in every step of this study. I
am grateful to Miss. Noorjhan for her guidance and encouragement. I am also
grateful to my company guide whose constant support and guidance have helped in
bringing out this research work.
I am also grateful to my parents, my friends, all the respondents and all my well-
wishers for their support and encouragement.
KIRTI MISHRA
BBA 4th semester
S.H.D.C SITAPUR
INTRODUCTION
Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter
manufacturer based in New Delhi, India. The company is the largest two wheeler
manufacturer in the world.[2] In India, it has a market share of about 46% share in 2-
wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero
Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the
company was INR 308 billion (USD 5.66 billion).[6]
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda
of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group
bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was
renamed Hero MotoCorp with a new corporate identity.[10]
In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its
parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months
of its split from Honda Motors.[11]
Most companies today face rising/growing expectations about their environmental
performance from a variety of stakeholders. A growing number of companies realize that
to achieve their environmental goals and satisfy stake-holders expectations, they need to
look beyond their own facilities and to involve their suppliers/vendors in environmental
initiatives. Leading companies also understand that customers do not always differentiate
between a company and its suppliers and hold companies accountable for supplier’s
environmental and labor practices. In addition many companies are working to streamline
their supply base and develop more cooperative, long-term relationships with key
suppliers, a practice that has fostered greater opportunities to work together on
environmental issues.
The concept of the green supply/vendor chain management is to consistently meet
specifies environmental performance criteria among the participants of the supply chain
and also approach more consistent corporate environmental behavior among all players in
the chain of products and services. Additional objective is to help the suppliers recognize
the importance of environmental issues and support them in their own programs for
improvements.
The concept of supply chain management is also referred to in the ISO 14001 standards
under the clause “Operational Control” which specifies “establishing, implementing and
maintaining procedures related to the identifiable significant environmental aspects of
goods and services used by the organization and communicating applicable procedures
and requirements to suppliers including contractors”. The identification of aspects and
significant environmental impacts of industry’s activities, products and services would
also include activities of suppliers over which industry is expected to have some
influence.
MOTIVATION
I get motivated toward the research for comprative analysis between HERO
MOTOCROP and HONDA
because of the functioning of both the companies
before separation both of them work together so what changes come in the functioning of
both companies is the point of my motivation.
OBJECTIVE AND SCOPE
OBJECTIVE :
To do a comparative analysis between the HERO
MOTOCROP & HONDA. To find out the difference between there function.
SCOPE:
Both the companies are doing there separate business they earning
there own profit so they have a great scope in future. As HERO is working only for
BIKES but HONDA is also dealing with AUTOMOBILES.
DISCRIPTION OF RESEARCH
THE RESEARCH PROBLEM :-
The customer is unaware of the difference between the
HERO & HONDA.
SOLUTION METHODOLOGY :-
There should be the different informative rood shows or
booths should be placed.
INTERPRETATION OF RESULTS :-
Know customer will be able to the better difference
between both companies
HISTORY OF HEROMOTO CROP AND HONDA
The success o f the Hero Group l i es in the de te rmina t ion and fo res igh t
o f theMunjal brothers, who shared their vision with their workers and led the Group to
a position where its name has become synonymous with top-quality two wheelers.The
flame kindled by the Munjal brothers in 1956 with the flagship company HeroCycles;
Mr. SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjalcontinue to
carry the torch and are actively involved in the day-to-day operationsof the
Hero Group.The saga is being continued with the same zeal by the second and third
generationsof the fami ly and by the l a rge work ing fo rce o f the Hero
Group . The sp i r i t o f enterprise which dominates the progress of the Group is
characteristic of the landwhere it all began - the City of Ludhiana, in Punjab - home to
some of lndia'sfinestworkers and entrepreneurs.The Hero Group is a thriving example of
three generations of a family working andstriving together to ensure quality, satisfaction
and extensive growth.
Milestones
Hero's success saga contains an element of spirit and enterprise; of
achievementthrough grit and determination, coupled with vision and meticulous
planning.
1956
Hero Cycles Limited is established.
1961
Rockman Cycles Industries Limited established,whichis today the largest manufacturer of
bicycle chains andhubs.
1963
It pioneered bicycle exports from India - a foray intothe international market.
1971
Highway Cycles was set up to meet the demands of Hero Cycles. It is today the largest
manufacturer of single speed and multi-speed freewheels.
1975
Hero Cycles Limited became the largest manufacturerof bicycles in India.
1978
Majestic Auto Limited was formed and the HeroMajestic Moped was introduced.
1981
1984
Hero Honda Motors Limited established in joint venturewith Honda Motors of Japan, to
manufacturemotorcycles.
1985
Munjal Showa Limited established to manufactureshock absorbers and struts and is today
among the toptwo shock absorber manufacturing companies in India.
1985
The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among all
motorcycles in India.
1986
Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle
manufacturer in theWorld.
1987
Hero Motors, a division of Majestic Auto Limited set upin collaboration with Steyr
Daimler Puch of Austria.
1987
Gujarat Cycles Limited, now known as MunjalAutoIndustries Limited was established to
manufacture andexport state-of-the-art bicycles and allied products inits fully automated
plant at Waghodia.
1987
Sunbeam Auto Limited, earlier a unit of HighwayCycles Limited, established as an
ancillary to HeroHonda. It is the largest die casting plant in India.
1988
Introduced "Hero Puch" from Hero Motors Limited.Thisrevolutionary machine
immediately set new records of petrol efficiency and usable power in 50 - 65 ccmachines.
1990
Hero Cold Rolling Division established and is one of themost modern steel cold rolling
plants.
1991
Hero Honda receives National Productivity Council'sAward.
1991
Hero Honda receives the Economic Times - HarvardBusiness School Association Award
against 200contenders.
1992
Munjal Showa Limited receives National Safety Award.
1993
Hero Exports established as the International TradingDivision for Group and non-Group
products.
1993
Hero Motors becomes Indias largest exporter of twowheelers
1995
Hero Corporate Services Limited as the servicesegment for the Hero Group Companies,
ancillaries,
suppliers, dealers and other associates.
1996
- Hero Winner, a large-wheeled scooter was introducedby Hero Motors Limited with a
choice of 50 cc and 75cc engines.
1996
Munjal Showa Limited receives British Council'sNational Safety Award.
1998
- Hero Briggs and Stratton Auto Private Limited wasset up to produce 4-stroke two-
wheeler engines invarious cubic capacities.
1998
Munjal Auto Components established to manufacturegear shafts and gear blanks for
motorcycles.
2000
The Hero Group diversifies into IT and IT enabledservices through its service segment -
Hero CorporateServices Limited.
2000-2001
Hero Honda emerges as the market leader inmotorcycles with sales of over a million
motorcyclesand a strong market share of 47%.
2001
Hero Global Design established to offer engineeringservices in CAD/CAM/CAE related
to New ProductDevelopment, Design, Engineering and Manufacturing.
2002
Hero Cycles ties up with National Bicycle Industries,part of Matsushita Group to
manufacture high-endbicycles.
2002
Fastener World Established.
2002
Easy Bill Established to offer utility bill collection & retail services.
2003
Tie up with Livebridge Inc., USA.
2004
Tie up with Bombardier - Rotax GmbH for scooterengines.
2004
Tie up with Aprilia Scooters, Italy.
2004
Hero Honda continues as the World's largestmanufacturer of two-wheelers with annual
salesvolume of 2.07 million motorcycles and a market shareof 48%.
2004
Retail Insurance business established.
2004HeroITES, a division of HeroCorporate Service Limitedhived off as a division of
new company HeroManagement Service Limited.
2005
HeroITES strengthens its relationship withACS,USA,USD 5.0 billion market cap and
Fortune 500company.
2006
Hero Honda enters the scooter segment, launches100cc "Pleasure"
2006
Hero Honda crosses a unit sales threshold of 3.0million motorcycles
2006
Hero Group celebrates Golden Jubilee year sinceinception.It was commemorated by sales
Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as
the world's largest manufacturer of internal combustion engines measured by volume,
producing more than 14 million internal combustion engines each year.[5] Honda became
the second-largest Japanese automobile manufacturer in 2001.[6][7] Honda was the eighth
largest automobile manufacturer in the world behind General Motors, Volkswagen
Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.[8]
Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines, personal watercraft and
power generators, amongst others. Since 1986, Honda has been involved with artificial
intelligence/robotics research and released their ASIMO robot in 2000.
As a young man, Honda's founder, Soichiro Honda (Honda Sōichirō) (17 November
1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the
Art Shokai garage, where he tuned cars and entered them in races. In 1937, with
financing from his acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea
Precision Machine Company) to make piston rings working out of the Art Shokai garage.[11] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but
lost the contract due to the poor quality of their products.[11] After attending engineering
school without graduating, and visiting factories around Japan to better understand
Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings
acceptable to Toyota, using an automated process that could employ even unskilled
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock
Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya,
Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.
The company has assembly plants around the globe. These plants are located in China,
the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New
Zealand, Malaysia, Indonesia, India, Thailand, Vietnam, Turkey, Taiwan, Perú and
Argentina. Honda's Net Sales and Other Operating Revenue by Geographical
Regions in 2007[24]
Geographic Region Total revenue (in millions of ¥)
Japan 1,681,190
North America 5,980,876
Europe 1,236,757
Asia 1,283,154
Others 905,163
American Honda Motor Company is based in Torrance, California. Honda Racing
Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is
headquartered in Markham, Ontario,[25] their manufacturing division, Honda of Canada
Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures
around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[26] Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and
Honda Atlas in Pakistan.
Leadership[edit]
Name Years
Soichiro Honda 1948–1973
Kiyoshi Kawashima 1973–1983
Tadashi Kume 1983–1990
Nobuhiko Kawamoto 1990–1998
Hiroyuki Yoshino 1998–2004
Takeo Fukui 2004–2009
Takanobu Ito 2009—present
Products[edit]
Automobiles[edit]
For a list of vehicles, see List of Honda vehicles.
2011 Honda Jazz (Indian rampart)
2008 Honda Accord (USA-Canada)
Eighth Generation Honda Civic (Asian Version)
Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, CR-Z, Legend
and two versions of the Odyssey, one for North America, and a smaller vehicle sold
internationally. An early proponent of developing vehicles to cater to different needs and
markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to