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“A CONCEPTUAL STUDY OF BUSINESS MANAGEMENT AND

ORGANIZATION SYSTEM”

SUBMITTED BY

KIRTI PATEL

Under the guidance of

Prof. yuvaraj

Excel Business Academy

Ullal Main Road

Bangalore



STUDENT DECLARATION

I hereby declare that the project report entitled “A study on the market research

at Bharti Airtel Limited.” Bangalore has been done by me under the guidance of Prof.

Gurutej, Head – PGPM & Techno Management Studies; Excel Business Academy,

Bangalore. This project report has been submitted to Excel Business Academy,

Bangalore as a part of partial fulfillment for the award of the degree of Post Graduate

Program in Management from Excel Business Academy, Bangalore.

I also hereby declare that this project report has not been submitted at any time to

any other institute or university for the award of any degree.

Place: Bangalore

Date:

Kirti Patel



CERTIFICATE BY GUIDE

This is to certify that Kirti Patel, a student of III semester MBA during the academic

year 2009-2011 has successfully completed the project report “A study on the

market research” at Bharti Airtel Limited, Bangalore Under the guidance of Prof.

Yuvaraj, Professor, Excel Business Academy, in partial fulfillment for the award of

Post Graduate Program in Management from Excel Business Academy, Bangalore.

His character and conduct was good during the study.

Place: Bangalore

Date: Prof. Yuvaraj



ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any task

would be but incomplete without the mention of the people who made it possible,

whose constant guidance and encouragement crowned our efforts with success.

I consider it my privilege to express gratitude and thanks to the Management – Excel

Business Academy, Bangalore for giving me the opportunity to conduct this study.

I thank our Principal Prof. Thejaswi Naviloor , for the encouragement and

intellectual influence during the course of the project work.

I wish to express my heartfelt gratitude to Prof. Gurutej , Head – PGPM & Techno

Management Studies; Prof. Shreya K Rao , Head – MBA & TPD.

I also express my thanks to Mr. Irfan Malur area manager of Bharti Airtel Limited,

Bangalore.

I am grateful to the Librarian of Excel Business Academy, for his support during my

study.

Last but not the least, I would also like to thank each and everyone especially all my

friends for their cordiality & support during my project.

Date:

Place: Bangalore Kirti Patel



TABLE OF CONTENTS

CHAPTER

NO.

CONTENTS PAGE

NO.

1 Industry Profile & the companyprofile

1.1 Industry Profile

1.2 Company Profile

2 Organization Study – The 7 SFramework

2.1 Strategy

2.2 Structure

2.3 Systems

2.4 Staff

2.5 Skills

2.6 Style

2.7 Shared value3 Specialization study conducted



4 Summary

4.1 Findings

4.2 SWOT Analysis

4.3 Suggestions

4.4 Conclusion

5 Bibliography

6 Annexure



LIST OF TABLES AND CHARTS

TABLE CONTENTS PAGE NO.123456

7

PRODUCTS

Segmenting the Indian MobileConsumer Market



With the proliferation of mobile phone users,several micro segments have also emerged lately,each with their own specific needs. The IndianMobile consumer market has been segmented asfollows.

The rationale behind the above segmentation is toidentify customers on the basis of their stage in lifeand hence to tailor-make schemes for eachcustomer segment. The different segments areexplained as follows.

Youth

Over the years, service providers have startedgiving greater attention to this segment, as it hasemerged as one of the biggest users of mobilephones. For the youth, mobile phones are not justa necessity, but rather an indispensable accessory.

This segment particularly values prepaid schemeswith free SMS services. It is further differentiatedinto various micro-segments based on age and

gender. For instance, youngsters in the age groupof 19 to 23 years generally have a large circle of friends and more access to money. Companiesthus focus on providing services like group talk andgroup SMS to these people. This segment is verydynamic as its needs keep changing veryfrequently, driven by the latest trends and fads.For instance, downloading new ringtones is the

latest fad among the youth today. This is a hugerevenue source for service providers and so theyneed to keep up with the changing tastes of thissegment.

Young Professionals



People entering the workforce and thus moving outof the dependent bracket constitute this marketsegment. They generally prefer using post paidschemes with value added services likeinformation about stock markets, news updatesand so on.Small and Medium Enterprise This segment mainlyconsists of people who are switching over fromlandlines to mobile phones, seeking a costadvantage. The focus here is on economy-packages rather than value added services.

FamilyFamily as a segment consists of more number of dependents. These dependants are serviced byprepaid schemes. Geographically dispersedfamilies tied by the same cellular service providersmay get cost advantages in terms of lower pulserates.

Special The ‘Special’ category includes a small but growingsegment which requires largely customizedservices sought by celebrities, politicians, CEOsand the super-rich.

Tailor made schemes for each segment have beena great success so far. This customization,

however, has reached such a stage that everyservice provider has numerous schemes beingprovided at the same time. Being short termschemes, they keep changing frequently andcustomers thus start switching from one serviceprovider to another based on the attractiveness of the scheme. This has brought down customerloyalty and hence service providers are finding itdifficult to retain existing customers. It is estimated



that in the near future the plethora of schemesprovided by the different service providers will stopbeing a differentiating factor.

Findings:

Airtel is the best operator in India and it provide best

network all over India.

Airtel has strong loyal customers

In my survey I observed that most of Retailers are satisfied

with Airtel service and network

In my survey I observed that most of Retailers aredissatiafied with Airtel’s document processing

Most of Retailers are satisfied to Airtel sales distributor’s.

In my survey I observed that retailer try to sale others

operators sim because of they give more margin compare

to Airtel.In my survey I observed Value Added Services(VAS) are

giving more revenue to Airtel.

I have visited more than 150 Outlets and

found that most of the retailer’s said when

customers are want to new activation so



customers are preferred first Airtel because

network and service is good.

I have visited more than 150 Outlets in Kengeri,

Nagarbhavi, Sunkudakatte, etc in that I have observed that

40% to 50% counter share is of Airtel .



3rd largest in-country mobile operator in the world6th largest in-country integrated telecom operator in the worldRanked number 5 in the best performing technologycompanies in the world by BusinessWeek India’s most innovative company by Wall Street Journal

Winner of Gallup Great workplace for being one of the best places to work worldwideRanked 188 in the FT 500 world’s largest companies 2009ranked by Financial Times

Findings:

Airtel is the best operator in India and it provide best

network all over India.

Airtel has strong loyal customers

In my survey I observed that most of Retailers are

satisfied with Airtel service and network

In my survey I observed that most of Retailers are

dissatiafied with Airtel’s document processing

Most of Retailers are satisfied to Airtel sales

distributor’s.In my survey I observed that retailer try to sale others

operators sim because of they give more margin

compare to Airtel.

In my survey I observed Value Added Services(VAS)

are giving more revenue to Airtel.

I have visited more than 150 Outlets and

found that most of the retailer’s said when

customers are want to new activation so



I have done my project report on research anddevelopment. I have worked one month on the topic. Myspecial topic is Revenue Building. I have adopted primaryresearch. For outlets preference I have preparequestionnaire. Daily I visited 25-30 outlets to get thepreference in different areas of Bangalore. I have alsoasked crossed question to key retailers to know theirpreferences about the services and revenue of Airtel. Ihave also collected information about different serviceprovider in the market.I have collected as per the questionnaire. After collecting

data I do analysis of those data and on the basis of that Icome to know that in different area of Bngalore what arethe views of the retailer on Airtel and other serviceprovider.I come to know the market share of Airtel in the totaltelecommunication sectors and with that other player inthe same sectors, which player is liked by customer, whatis the different service and offer provided by different

player in the market .I also studied the documentation processing of differentplayers in the market. I also study the relationshipbetween call center and retailer. I have also study thedistributor response on different service provider.I come to know which player is selling more products andit is the Airtel.

network and service is good.

I have visited more than 150 Outlets in Kengeri,

Nagarbhavi, Sunkudakatte, etc in that I have observed

that 40% to 50% counter share is of Airtel .

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