7/30/2019 Kirk Flash Book
1/39
7/30/2019 Kirk Flash Book
2/39
Wereceivesomanyemailsdailythattheyvelosttheirimpact.
Rear6culatethesignificanceofthele;er.
7/30/2019 Kirk Flash Book
3/39
A letter changes everything
7/30/2019 Kirk Flash Book
4/39
A letter changes everything
7/30/2019 Kirk Flash Book
5/39
A letter changes everything
7/30/2019 Kirk Flash Book
6/39
Sportsnutri6onisntpriori6sedasapartofafitnessregime,
andiso>enseenanunnecessaryextra.
ShowhowtheinclusionofOp6mumNutri6onGoldStandard
WheyProteininonesfitnessregimeachievessuperiorresults.
7/30/2019 Kirk Flash Book
7/39
7/30/2019 Kirk Flash Book
8/39
7/30/2019 Kirk Flash Book
9/39
7/30/2019 Kirk Flash Book
10/39
Wemakeassump6onsaboutapersonspersonalhygiene
basedonthecleanlinessoftheirhome,andpar6cularlytheir
bathroomsandtoilets.
Showtheconsequencesofhavinganuncleanbathroom.
7/30/2019 Kirk Flash Book
11/39
7/30/2019 Kirk Flash Book
12/39
7/30/2019 Kirk Flash Book
13/39
7/30/2019 Kirk Flash Book
14/39
7/30/2019 Kirk Flash Book
15/39
7/30/2019 Kirk Flash Book
16/39
Whentherearenowords,letyourface
dothecommen4ng.
Seeyourfriendslatestpost/
statusupdate/whateveron
Snapapicture
onyour
device
Userssnapapicture
withtheirdevices
frontfacingcamera
andusethatto
comment.
..andinstantly
passyourSilent
Judgement
PlaytheJudgeYourFriends
statussimulatorgame
AsocialenablementappintegratedwithFacebook
allowinguserstocommunicatein
awaytheycouldntbefore.And
itsbroughttothembyViakal.
JudgeYourFriendscreatesfic6onalstatusupdatesfromyourfriendsonFacebook
thatuserscanpasstheirjudgementon.
UserscanPassJudgement(play),Passthis
Person(skiptoanotherfriend),orPassit
On(shareit)
PassitOnand
yourpostwill
looklikeareal
Viakaladon
yourfriends
6meline!
7/30/2019 Kirk Flash Book
17/39
Qualityisimportanttoeveryone.Nowtheworldisslowly
easingoutofglobalrecession,wellbelookingformoreinour
productsandservices.
Showflyersthequalitytheyvegrownaccustomedtodoing
withoutonothercarriers.
7/30/2019 Kirk Flash Book
18/39
Ourfleetscomealongwaysince1937.Flythedifferenceataircanada.com
7/30/2019 Kirk Flash Book
19/39
Experiencethelongestlegroominthesky.Flythedifferenceataircanada.com
7/30/2019 Kirk Flash Book
20/39
Beourguest.Flythedifferenceataircanada.com
7/30/2019 Kirk Flash Book
21/39
Morecuisineoptionsforallpassengers.Flythedifferenceataircanada.com
7/30/2019 Kirk Flash Book
22/39
Thebestentertainmentinthesky.Flythedifferenceataircanada.com
7/30/2019 Kirk Flash Book
23/39
Cosme6csurgeryfeelslikeanindulgenceandnotan
investment.
Howdoyouconvincepeopleotherwisewithoutahardsell?
Insight
Challenge
7/30/2019 Kirk Flash Book
24/39
guess what I do, but
youdneverguesswhat Ive had done
You could probably
Your success is ours
7/30/2019 Kirk Flash Book
25/39
guess what I do, but
youdneverguesswhat Ive had done
You could probably
Your success is ours
7/30/2019 Kirk Flash Book
26/39
Thegeneralpublicareverymistrus6ngofbankersatpresent,
andwouldprefernottodealwiththemaltogether.
Showpeopleatrustworthyalterna6vethatfeelsthesameway
theydoaboutbanksandbankers.
7/30/2019 Kirk Flash Book
27/39
7/30/2019 Kirk Flash Book
28/39
7/30/2019 Kirk Flash Book
29/39
Watchesmakesusconstantlyworryaboutthequan66esof
6mewehavespentorhavele>.
Raiseawarenessforanddifferen6ateSekondawithanew
understandingof6me.
7/30/2019 Kirk Flash Book
30/39
7/30/2019 Kirk Flash Book
31/39
Walking to dog Just got fired Its a boy I didnt get it She dumped me I justwon! It didnt go through Were married! I lost itIm going to law school! Dad gotthe all clear Missed the bus I found ten pounds I got the promotion I justsigned the lease My water just broke He said sorry I just resigned Wevelanded Im getting out Were back togetherIm late It came back I didnt get inPuppies! The boss said no We found a school Its negative Weve just been
burgledThe surgery was a success Im officially blonde I m quitting Im ill Werepregnant I just came out to my my parents Just booked the flight Im ready toleave I just arrived I just caught the last train Its over I just got asked out I justfinished my book Time for bed I just woke up That was my last shift My boss isringing me At the gymSomeone just stole my wallet I just told him I loved him I
just made my last student loan payment! Im totally lost I just taught my firstclass Im so bored in this meeting She just looked at me I told him At thehospital again Our friendship is over I just lied to her Hes just been released!Its not about how much time weve spent or how much time we have left. Its about now. !
THIS SECOND. THIS
7/30/2019 Kirk Flash Book
32/39
Usersareaffordedtheanonymityabsentinsocialmedia.Pos6ngwhattheyaredoingin
thepresent,theWeAreNowpagebecomesalivingtapestryofthingshappeningthatsecond,allowinguserstoseethediversemixofhumanexperiencesthatmakeupnow.
Postsuploadontothesiteanddigitalbillboardsspeciallyinstalledupanddownthe
country.A6ckingclocktellingtheexactcurrent6meissynchronisedacrossallchannels.
7/30/2019 Kirk Flash Book
33/39
THIS SECOND. THIS
Whats happening this !second? !
7/30/2019 Kirk Flash Book
34/39
He just said his first word Walking to dog Just got firedIts a boy I didnt get itShe dumped me I just won! It didnt go through Were married! I lost itIm goingto law school! Dad got the all clear Missed the bus I found ten pounds I got thepromotion I just signed the lease My water just broke He said sorry I justresigned Weve landed Im getting out Were back together Im late It cameback I didnt get in Puppies! The boss said no We found a school Its negative
Weve just been burgledThe surgery was a success Im officially blonde I mquitting Im ill Were pregnantI just came out to my my parents Just booked theflight Im ready to leave I just arrived I just caught the last train Its over I just gotasked out I just finished my book Time for bed I just woke up That was my lastshift My boss is ringing me At the gymSomeone just stole my wallet I just told
him I loved him I just made my last student loan payment! Im totally lost I justtaught my first class Im so bored in this meeting She just looked at me I toldhim At the hospital again Our friendship is over I just lied to her Hes just been !
THIS SECOND. THIS
7/30/2019 Kirk Flash Book
35/39
Solstrugglestodifferen6ateitselfinamarketfullofbo;led
lightbeerswherethereisveryli;lebrandloyalty.Brandsinthis
categoryaretreatedasinterchangeable.
ReassertSolasadis6nctbeerbrandworthop6ngfor.
7/30/2019 Kirk Flash Book
36/39
So
good
7/30/2019 Kirk Flash Book
37/39
So
good
7/30/2019 Kirk Flash Book
38/39
So
good
7/30/2019 Kirk Flash Book
39/39