Kings of Leon - Album Launch Pitch

Kingsof Leon

2012 Album ReleaseDedicated To The Fans

Thursday, April 26, 12

•Cancellation of the 2011 tour and the incomplete Dallas show.

•Fans Outraged.

•Caleb in rehab.

The Past

Thursday, April 26, 12

The Dedicationit’s all about the fans

•They are the family away from home.

•Thanking for the support & patience the last 8 months as they put the pieces back together.

•This album and tour is all about them. (www.kol.com/fans)

Thursday, April 26, 12

First step

• bringing back everyone that was at the concert - totally free.

Dallas - concert recreation

Thursday, April 26, 12

Fans choose the 2012 album title

•Winners chosen each week up until final release

•Final winner chosen by votes

•Requirements:

-Title Must have 5 syllables

Naming the ALbum

Thursday, April 26, 12

pre-orders

• If fans pre-order cd by August 15th, they will receive a free KOL calendar.

upsell opportunity

• Add to Cart:

• Copy of the Talihina Sky documentary (at a minimally discounted price)

• KOL Merchandise (previous Albums, t-shirts, posters, other collectibles)

Merchandise

Thursday, April 26, 12

KOL Fan Photos/Video

•Photographers at each venue (take shots of fans before each concert).

•Edited video footage(from above) will play during a song at the concert.

•Fans can purchase the edited footage on KOL site.

Concert Scene

Thursday, April 26, 12

Each concert recorded/Edited

•Edited footage available for purchase 1 week after each show.

Concert Footage

Thursday, April 26, 12

Follow the band

•fans like/comment on band members photos•Photos (top 9) with most likes make their way to the album cover

Instagram

Thursday, April 26, 12

WebsiteFans follow:

•To see band members tweets, pictures, videos

•To see tour dates•To submit or vote for an idea for the album title

•Pre-order CDs

www.kol.com/fans

Thursday, April 26, 12

•Rolling Stone Revisit•AMAs Performance•Pandora-1.3m fans•advertisement on KOL station

PR

Thursday, April 26, 12

Late night/daytime shows

•performance and interviews w/ KOL.•Audience receives Free Album and DVD at each.

Cross Promotion

Thursday, April 26, 12

Fridays: Announce winner each week for the album title contest. Encourage fans to go and vote for the final title during the week of September 1st.

mondays:Weekly winners announced for free concert tickets (via local Radio for the particular tour stop).

Last day of the month:Monthly winners announced for the most liked KOL instagrams.

Every day:Tweets and Facebook posts for each new instagram photo.

One week after each concert:Announcement of footage from concert available for purchase.

Conversation Calendar Facebook. Twitter. Instagram.

Thursday, April 26, 12

May June July August Sept. Oct

Momentum Map

Pre-order campaign

complete 15th

Album release Oct 30th

Album Cover Chosen

Announcement of new album release in Oct.

Weekly appearances on Daytime/Late night shows

Fans pre-ordering CDs and voting for album cover photos

Advertise tour dates on Pandora

AMAs Performance

Rolling Stone Cover

Dallas Concert

Thursday, April 26, 12