Kingfisher- Integrated Marketing Communication

8/3/2019 Kingfisher- Integrated Marketing Communication

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A} v`y gq gàmlk Jakfcayhl~ cdafh} `km A v`y

`d~l`mq nlfakkakf }e fl} `k akjdakf ec hay (Sao`qG`ddq`&y! cd`gneq`k} rl~yek`da}q+ ]hl &vev& dlsld eci|y}egl~ y`}aycì}aek r~esamlm nq `k Akma`k ~|kà~dakl v`y iegglkm`ndl+

' @ f|ly} vhe }~`sldlm nq Jakfcayhl~ @a~dakly$ ak >223

@yaml c~eg }hl c`yiak`}akf mlyi~ar}aek ec }hla~à~i~`c} cdll} `y &C|kdakl~y&$ Jakfcayhl~ @a~dakly h`ymlslderlm `km agrdlglk}lm ` klv `km hafhl~ dlsld

ec i|y}egl~ yl~sail ì~eyy g|ih ec }hl Akma`ky|niek}aklk}+

' Rl}l~ Gaddl~$ Ma~li}e~ G`~jl}akf$ Yjq}~`x$ ak >223


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999


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666

Samle' Reya}aekakf


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888

Iegg|kai`}aek Slhaidly


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Cd`yhq @msl~}aylglk}y Yrekye~yhary

Yafk |r va}h ARD `y }hleccaia`d |gra~l r`~}kl~ ce~ }hl

yl~aly ak ` ^y+023 i~e~l ml`d

R~ag`~q yrekye~ ec Akma`&yekdq C0 }l`g ' }hl Ce~ilAkma` Ce~g|d` Ekl ]l`g

G|d}a'ql`~ r`~}kl~yhar ml`dva}h ]eqe}` Ge}e~yre~} }e nl

`k eccaia`d r`~}kl~ ec }hl

]eqe}` C0 ~`iakf }l`g


10/42

020202

R~lyy

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Klvyr`rl~ `my @mm~lyyly nq M~+ G`ddq` Yrlia`d eccl~y `km c`~ly


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12/42

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Akmlrlkmlkil M`q$ vhl~lnq JC@&y

}~`mlg`~j ~lm i`~rl}y dàm e|} ak

ye|}h G|gnà |rg`~jl} Akex

g|d}ardlx }e vldiegl gesalfel~y }e

G`kf`d R`kmlq? ]hl âyakf

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g|d}ardlxly


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Ylkye~q N~`kmakf

Iede~ ec He|yl ~lm Lxe}ai fe|~gl} gl`dy @}}~`i}asl i`nak i~lv ak mlyafkl~ |kace~gy Rl~yek`d yi~llky ce~ l`ih yl`}


17/42

060606

Nldev ]hl Dakl

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Yrlia`d c`~ly ce~ Ilk}~`d fesl~kglk} `km mlclkyl rl~yekkld `km}hla~ c`gadaly

I|y}egazlm }e|~ r`ij`fly ak iedd`ne~`}aek va}h s`~ae|y y}`}l}e|~ayg ne`~my

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18/42

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E|} Ec Hegl

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Nìjda} ]~`kyda}ly

Radd`~ ya}ly


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>2>2>2


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>0>0>0

^l}`ad Glma`

R~lylkil ak |rg`~jl} y}e~ly dajl Vly}yaml `kmYherrl~y& Y}er

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Ml`m Yr`il % \kiekslk}aek`d Dei`}aek

D|ff`fl }~eddlqy Yli|~a}q ihlij g`ihakly ]eadl}y Ygejakf ~eegy


23/42

>9>9>9

Yeia`d$ L}hai`d # Dlf`d Ayy|ly

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N|zz

Rl~yek`d yldli}aek ec i`nak i~lv nq M~+ G`dd`q` S`dlk}akly M`q eccl~ r`yylkfl~y ie|dm vak `ma`gekm ek lsl~q JC@ cdafh}

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]e|~ayg }e e~f`kayl ` fedc }e|~k`glk} ce~ ILEy ak

Mldha


25/42

>3>3>3

Ma~li} G`~jl}akf

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|riegakf eccl~y

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Ma~li} g`adl~y De|kfl Ie|rekakf


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>6>6>6

Mafa}`d Iegg|kai`}aek

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r~ege}aeky `km e}hl~ d`}ly} klvy

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E~j|}$ Cdaij~ `km Qe|}|nl

Ekdakl Ndefy Ekdakl iek}ly}y


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>1>1>1

N~`km @gn`yy`me~ Mllraj`

R`m|jekl


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929292

R~em|i} Megly}ai # Ak}l~k`}aek`d @a~ ]~`kyre~}

Yl~sail+ 6= megly}ai mly}ak`}aeky # 9

ak}l~k`}aek`d mly}ak`}aeky ak 9

ie|k}~aly `i~eyy @ya` # L|~erl+

Ek 9 Ylr}lgnl~ >228$ Jakfcayhl~ @a~dakly nlf`k a}y ak}l~k`}aek`d

erl~`}aeky nq iekkli}akf N`kf`de~l }eDekmek


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909090


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999999

R~ege}aek

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yl~saily ve~jakf ce~ }hl r~ege}aek`d `i}asa}aly+

Deq`d}q # c~lp|lk} cdql~ r~ef~`gy `~l `dyei`~~alm e|}+


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9=9=9=

R~ail

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}hl `fl f~e|r ec >


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9


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939393


37/42

969696

Ak'cdafh} Lk}l~}àkglk}

Dasl ]S va}h 03 ih`kkldy va}h dasl `km lxia}akfiek}lk}

Jakfcayhl~ ~`mae va}h dasl 02 ak}l~k`}aek`d ~`maeih`kkldy

Ak cafh} lk}l~}àkglk} g`f`zakl Ha!Nda}z Jamy samle ih`kkld Jamy ì}asa}q g`f`zakl Da}dl vakfy ak `yyeia`}aek

va}h V`d}z Mayklq


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Jakfcayhl~ ak'cdafh} salv


39/42

919191

^liegglkmlm Ih`kfly ak AGI Y}~`}lfq


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=2=2=2

F~llk Iegg|kai`}aek

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lksa~ekglk} ih`kfly+

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ie|k}~q


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=0=0=0

@mma}aek`d Y}~`}lfaly

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Aki~l`yl }hl \y`fl ec ^`mae$ Vln >+2%9+2 `kme}hl~ lgl~fakf%|kiekslk}aek`d glma` ce~g`}y `y

}hl iegg|kai`}aek slhaidl

\yl Sa~`d g`~jl}akf ce~ p|aij `km vamlyr~l`m ~lìhec r~ege}aek`d yihlgly


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