Kingfisher Final

7/30/2019 Kingfisher Final

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Done by:

Jay Sheth,Malay Ghelani,

Shashank Tripathi,Palak Morbia 1


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Vision

The Kingfisher Airlines family will consistently deliver a safe, value-basedand enjoyable travel experience to all our guests

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Introduction

Kingfisher Airlines is an airline based in Bangalore, India. It is a majorIndian luxury airline operating an extensive network to 34 destinations, withplans for regional and long-haul international services. Its main bases areBangalore International Airport, Bangalore Chhatrapati Shivaji InternationalAirport, Mumbai and Indira Gandhi International Airport, Delhi, with a hubat Sardar Vallabhbhai Patel International Airport, Ahmedabad.

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History

The airline started operations on 9 May 2005, following the lease of 4Airbus A320 aircraft. The airline is owned by the United Beverages Groupunder the leadership of Vijay Mallya. The airline promises to suit the needs ofair travellers and to provide reasonable air fares. Kingfisher Airlines' main"luxury" component is its In-Flight Entertainment System, a first amongIndian airlines.

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Facts

The airline was the first in India to initially, and to continue, to operate

with all new aircraft.

On 18 February 2005 Kingfisher Airlines signed a contract with Airbusfor three Airbus A319 aircraft, adding to the 10 Airbus A320 aircraft orderedin January 2005. The first of the A319s will be delivered in December 2005,

complementing the A320s on routes to smaller cities in India.

Kingfisher was also the first Indian airline to bring the latest superjumbo Airbus 380 to India. A 380 arrived on 6 may 2007 in New Delhi and inMumbai on 8th May as part of Kingfisher's second anniversary celebrations

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Ground Services

Your Personal Valet at the airport to assist you at every step of the way, frombaggage handling to boarding

Exclusive lounges with your private space, accompanied with refreshmentsand music

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Services In-flight entertainment to take-off with

Personalized video screens and headphones broadcasting

video channels of the trendy FUN TV and the exclusiveKingfisher Radio - 10 channels of chartbusting music from

across the globe.

Let's talk about your safety

They have done everything possible to ensure it. With the

most sophisticated communication, navigation and security

systems - both in the air and on the ground. As well as with

a highly trained and skilled team of pilots and cabin crew

who operate in completely state-of-the-art paperlessenvironments.7

Services


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Feeling comfortable, now?You will, with the seats we've got in store for you.

Indulgently wide, plenty of legroom and adjustable

headrests. Our superbly groomed flight attendants will

ensure that you're well taken care of.

Bon apptit

A special selection of food and beverages is available on

board with an individual Menu Card for every guest toenable you to choose from the finest on offer.

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AWARDS AND ACHIEVEMENTS

"India's No. 1 Airline in customer satisfaction" - Business World

"Rated amongst Indias 25 Innovative Companies" - Survey conductedby Planman Media

Economic Times Avaya Award 2006 for Excellence in Customer

Responsiveness-

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The Good Times

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UB Group makes significant investment in AirDeccan

An initial investment of Rs.150 crores into Deccan Aviation Ltd. had beenmade against which shares were allotted and further investments of Rs.396crores were made before the end of June.

Captain G.R. Gopinath will continue as Executive Chairman, a new CEO will

be appointed reporting directly to the Board of Directors.

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Kingfisher Airlines and Air Deccan will, henceforth, workvery closely together to exploit the significant synergies that existin the areas of operations and maintenance, ground handling,

vastly increased connectivity, feeder services, distributionpenetration etc.

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JET-KINGFISHER ALLIANCE

Daily losses of 10-15 corer

Rising costs of fuel Reduce expenses

Provide seamless travel opportunities for their customers

Number of passengers carried was decreasing as airfares had

increased

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What the alliance proposes?

Code-sharing on both Domestic and International flights

Joint fuel management to reduce expenses

Common ground handling

Cross utilization of crew on similar aircraft types

Reciprocity in each others frequent flier programme

Sharing training and technical infrastructure

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Benefits:

Help in raising revenue per passenger

Will help both the airlines to save Rs 1500 corer

Increased network

Increased market share

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PRODUCT

Currently the kingfisher airline operates the aircrafts like the airbus A 320, A319-100 and ATC-72.

After acquiring the Deccan kingfisher has started a new fleet known askingfisher red.

Here we emphasis on the kingfisher airlines.

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The 4Ps


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PLACE

Covers even the toughest terrains in the country, and the services ranges fromAhmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennaietc.

The main strategy that kingfisher follows is to target the metro cities or the tier 1 citiesin India.

PROMOTION

There are many events and advertisements through which kingfisher airlines is

promoted. There are multiple touch points and finer promotional services working for the

promotional activities.

Loyalty and frequent flyer programs are also carried out.

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PRICE

The price segments that kingfisher targets is the higher income group as well as theupper middle class background.

There are a few segments that are majorly for the youth and the high lifestyle

segments.

Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are themain segments for which there is a specific prices offered by kingfisher.

Some of the services offered by kingfisher do emphasis on their policy to target thosesegments which are willing to pay for luxury.

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S.W.O.T Analysis

Strengths

Quality Service Time Management

Customers Satisfaction / Delightment

5 Star rated Airline

Weaknesses

Smaller operating network as compared to others. High Priced compared to competitors.

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Opportunities

Expansion of operations

Increasing efficiency

Increase no. of fleets

Threats

Competition for national and international players. Like Jet

Airways and Virgin Atlantic / Emirates.

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THE END

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Kingfisher Final

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