2MILLION OBJECTIVE To garner exclusive premium visibility and prominence amongst the youth through our Premium Display Publisher Network. OUR APPROACH BRAND RESULTS Kingfisher in association with GroupM partnered with Affinity to advertise the 2013 edition of the annual Kingfisher Calendar. Affinity's Next-Gen Display Advertising Network delivered CASE STUDY affinity.com Follow us on We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads The exclusive premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads These campaigns were contextually targeted to web users (aged 21-35) browsing online content related to Entertainment, Lifestyle, Auto, Sports, News, and Technology across Affinity’s Premium Display Publisher Network Affinity’s dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance & 40,000 UNIQUE VISITORS WITHIN 20 DAYS THE CALENDAR 2013 SOUTH AFRICA IMPRESSIONS
Kingfisher advertises with Affinity.com
Jul 17, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
2 MILLION
OBJECTIVETo garner exclusive premium visibility and prominence amongst the youth through our Premium Display Publisher Network.
OUR APPROACH
BRAND
RESULTS
Kingfisher in association with GroupM partnered with Affinity to advertise the 2013 edition of the annual Kingfisher Calendar.
Affinity's Next-Gen Display Advertising Network delivered
C A S E S T U D Y affinity.com
Follow us on
We ran a category targeted display ad campaign through our premium In-Footer Ad Unit displaying multiple above-the-fold banner ads
The exclusive premium visibility provided by In-Footer was complimented by garnering extensive reach for the campaign through our In-Page Ad Unit running multiple contextually targeted standard banner ads
These campaigns were contextually targeted to web users (aged 21-35) browsing online content related to Entertainment, Lifestyle, Auto, Sports, News, and Technology across Affinity’s Premium Display Publisher Network
Affinity’s dedicated Account Managers continuously optimized campaign delivery by serving higher volumes during the peak hours of the day as well as late in the night, in order to grab the attention of our target audience and boost performance
& 40,000 UNIQUE VISITORS WITHIN 20 DAYS
THECALENDAR
2013SOUTH AFRICA
I M P R E S S I O N S
In-Footer Implementation
C A S E S T U D Y affinity.com
Follow us on
In-Page Implementation
C A S E S T U D Y affinity.com
Follow us on
Related Documents
