kingfisher

Presenter—Ajeet Kumar Srivastava

CONTENTS

General Information Services Marketing Strategy by 4P’s Business Segments and Market Share Competition SWOT Analysis Some Latest Updates Customers Review & Suggestions

GENERAL INFORMATION

Founded 2005

IATA IT

ICAO KFR

Call Sign Kingfisher

Hub CSI Airport

Secondary Hubs BI AirportIGI Airport

Focus Cities Ahmedabad, Chennai, Hyderabad, Kolkata, Pune

Destination 80

Parent Company UB Group

Headquarter Mumbai

Key People Vijay Mallya, Chairman & MD

Brand Ambassador Deepika Padukone

Website www.flykingfisher.com

SERVICES

Domestic Kingfisher First—

1. 48 inch seat pitch and a 125 degree seat recline.

2. laptop and mobile phone chargers, latest international newspapers and magazines

3. Every seat is equipped with a personalized IFE system with AVOD which offers a wide range of Hollywood and Bollywood movies, English and Hindi TV programmes,16 live TV channels and 10 channels of Kingfisher Radio.

4. Only available on selected Airbus A320 family aircraft.

Kingfisher Class—

1. 32-34 inch seat pitch with footrests

2. passengers can access the latest movies, English and Hindi TV programmes, live TV and Kingfisher Radio.

Kingfisher Red—

Passengers are given complimentary in-flight meals and bottled water. A special edition of Cini Blitz magazine is the only reading material provided.

International— Kingfisher First—

1. full flat-bed seats with a 180 degree recline.

2. Passengers are given Merino wool blankets, a Salvatore Ferragamo toiletry kit, a pyjama to change into, five-course meals and alcoholic beverages. Also available are in-seat massagers, chargers and USB connectors.

3. 17 inch widescreen personal television

Kingfisher Class—

1. Passengers get full length modacrylic blankets, full size pillows and business class meals. There are in-seat chargers and USB connectors.

2. 10.6 inch widescreen personal television

4P’S OF MARKETING

Product—

1. Operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.

2. After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red.

3. Domestic and international air journeys

Place—

1. Targeting the metro cities or the tier 1 cities in India.

Promotion—

1. There are many events and advertisements through which kingfisher airlines is promoted.

Price—

1. The price segments that kingfisher targets is the higher income group as well as the upper middle class background.

2. by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.

BUSINESS SEGMENTS

Market Share

COMPETITION

Airline Passenger Carried (million)

Revenue (million) Load Factor (%)

Kingfisher Airlines 5.44 4.51 67.9

Air India-India Express-Indian Airlines

2.81 2.94 63.4

Jet Airways-Jet Lite

5.04 4.78 67.6

IndiGo 2.82 3.06 77.3

SWOT ANALYSIS

Strength Weakness Opportunity Threats

Brand Image High Ticket Price

Expanding Tourism Industry

Fuel Price

Quality of Services

Still Not in Profit

Untapped Air Cargo Market

Economic Slow Down

Continuous Innovation

International Market

Competition

SOME LATEST UPDATES

Mumbai, January 29, 2010--Today announced the launch of Kingfisher Xpress, a new Door-to-Door cargo delivery service. Kingfisher Xpress Same Day service will be India’s first and only same day delivery by air service, with a money-back guarantee

Mumbai, February 10, 2010--Today announced that the Government of India has granted it traffic rights to operate on seven new international routes.

1 New Delhi – London – New Delhi

2 New Delhi – Hong Kong – New Delhi

3 New Delhi – Bangkok – New Delhi

4 New Delhi – Dubai – New Delhi

5 Mumbai – Colombo- Mumbai

6 Mumbai – Bangkok- Mumbai

7 Mumbai – Dubai – Mumbai

CONTI…

Mumbai, February 17, 2010--Today announced that it will commence flying on the New Delhi – London route from March 28, 2010. These flights will be daily non-stop flights from New Delhi to London Heathrow.

Mumbai,9 March 2010--Kingfisher Airlines has been conferred the coveted 5-Star Airline status. This prestigious ranking awarded by Skytrax, the world’s leading, independent travel forum and air travel information organization.

CUSTOMERS REVIEW

8 January 2010 by Lynda Cooper   (India)--Delhi to Pune in economy. Met at entrance to Delhi airport and helped with luggage though check in and up to the business lounge (I have a priority pass). Then helped all way on to plane with my hand luggage. Excellent service, food and films on the plane. Young enthusiastic staff very smart uniforms. I would recommend them and fly them again.

8 February 2010 by David Howe   (Canada)--Provides an excellent product, but we were delayed and not kept informed on what was a short flight (Delhi to Varanasi). A320 far from immaculate, but crew were excellent. Its embarrassing to compare this to what we get for way more money in Canada these days.

CONT… 5 March 2010 by Savi Mull   (India)--LKO-DEL Kingfisher Red

Class on A319. Very clean cabin, warm service and good hot breakfast snack with live TV on the IFE. Exceptional experience on what was a Kingfisher Red flight. Kingfisher has kept its standards consistent - the reason I continue to remain loyal to them. A truly 5 star experience on a low cost.

Suggestions

Reduce the labor cost Simplify the flight operations Offer more transparent pricing The process of acquiring spice jet if complete would

make kingfisher the largest player in the aviation industry