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My book for Legal Monitor on “Rainmakers and Trailblazers: A step by step guide to business development for lawyers” was published and I was delighted to receive some glowing reviews:
• Thomson Snell & Passmore and Rix & Kay http://www.kimtasso.com/two-book-reviews-rainmakers-trailblazers-business-development-lawyers/
• Charles Christian, former barrister and editor of Legal IT Insider http://www.kimtasso.com/clown-fish-book-review-rainmakers-trailblazers-business-development-lawyers/
The book can be ordered here http://legal-monitor.com/rainmaker-unique-practical-guide-business-development-law-firm-partners
• Research and analysis underpins all good strategy:– External environment– Demographic trends– Technology disruption– Competition– Markets– Client needs
• As well as being a key element in:– Branding and differentiation– Client service excellence– Pricing strategy– New service development– Relationship management– Key Account Management (KAM)
• For public consumption (see the blogs), I provided insights into the following:
– Accountancy sector– Legal sector
• Law firm strategy and finance• Legal clients• Legal panels
– Property sector• Especially technology in property marketing
• For the inaugural Estates Gazette Property Marketing Conference, I did a fair amount of research which included a number of interviews with leading experts
• There is a series of blogs summarising my talk and the main interviews:– Branding– Community, content and the user experience – Digital or non-digital?– Drones and virtual tours– Experiential marketing and augmented reality– Online communities and content management– Social media– Video and video-seeding
• While I continue to run workshops for professional service firms and their marketing teams to help them with innovative strategy and campaign creation, I can’t reveal much about them as they are confidential
• So instead, I produced a series of seven blogs looking at different aspects of creativity– Seven steps to become creative – Creativity personality profiling– Update on brainstorming techniques– Enhancing creativity using Leonardo da Vinci’s
seven methods– Books on creativity– Doodling is good– Creativity and good and bad stress
• As a qualified professional coach-mentor, I worked with a number of lawyers, accountants and marketers on a coaching basis during the year
• I updated the popular coaching and mentoring training skills course and wrote some training guides on basic coaching skills
• To add to the leadership and business development coaching services, I also developed the career coaching service
• I also wrote about some career related events for marketers in the professions, commented on the new Chartered Institute of Marketing (CIM) professional qualifications and commented on marketing salaries
• Some of you may know that I am training to become a psychodynamic counsellor. During the year I completed my Level 2 Counselling Skills and embarked on Level 3
And for 2015?Yes, there is a plan! But it’s fluid as things change so fast. But here are some of my shareable thoughts:
• Campaigns, content creation and curation– As social media and digital marketing continue to grow, no doubt my writing skills will be put to good use in developing
integrated campaigns and creating high quality content– Towards the end of 2014, I completed my first ghost-writing assignment – a chapter – and hope to move onto larger
projects (a whole book?) in 2015
• Selling and relationship management– Further work on extending client listening into key account management programmes– Continuing my passion for all things selling, I’ll be developing new skills courses around consultative versus insight
selling for professionals
• Innovation and entrepreneurship– I may produce a further series of articles and blogs on creativity as the last one was so popular – I will be working with Cambridge Marketing College on delivering the new Chartered Institute of Marketing (CIM)
professional marketing diploma course on innovation and entrepreneurship which will require me to prepare new research and case studies. And probably some work on new service development and pricing too
• Psychology, coaching and counselling– Continue my formal training to become a psychodynamic counsellor – Promote the new career coaching service alongside the existing leadership and business development coaching services – And I may get round to writing another book that builds on the 40 page guide to communication, understanding
differences, managing conflict and negotiation to include other psychological insights for business and personal life
• Strategy and business management– I will continue to work with existing and new clients on strategic stress-testing and focus and build a new guide to strategy
development in professional service firms– During 2014, I participated in a leading business school’s award-winning strategy and management development
programme for the owners of growing businesses. I hope to develop my role in such activity. Definitely watch this space!