Killing It With Vision by Dan Debow (TechTO July 2015)

Page 1 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/1.jpg' width='140' height='200' /> Killing it with vision

[how to tell a story that sells product]

@ddebow

Page 2 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/2.jpg' width='140' height='200' /> Vision:

a simple, inspiring story about the future

Page 3 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/5.jpg' width='140' height='200' /> 1

learn

(read books)

Page 6 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/8.jpg' width='140' height='200' /> 2

know who you are talking to

Page 9 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/10.jpg' width='140' height='200' /> 3

focus

Page 11 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/12.jpg' width='140' height='200' /> 4

position

Page 13 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/14.jpg' width='140' height='200' /> Page 15 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/15.jpg' width='140' height='200' /> 5

controversy is ok

Page 16 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/17.jpg' width='140' height='200' /> “Performance reviews suck”

Page 18 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/18.jpg' width='140' height='200' /> 6

iterate on

your stories

Page 19 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/20.jpg' width='140' height='200' /> Vision:

a simple, inspiring story about the future

Page 21 <img data-url='document/killing-it-with-vision-by-dan-debow-techto-july-2015.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: Killing It With Vision by Dan Debow (TechTO July 2015)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032505/55c7a421bb61eb945a8b47dc/html5/thumbnails/21.jpg' width='140' height='200' /> @ddebow

Killing It With Vision by Dan Debow (TechTO July 2015)

Small Business & Entrepreneurship

inspiring story

performance reviews