Killer Benefits of HTML5 in Games

1

* Formerly known as GamesMadeMe

#1 in Mobile Browser GamesKiller Benefits of HTML5 in gamesHenric SuuronenPresident & Co-Founder

President and Co-Founder

Head of Studio

Director of Product

ManagementHenric Suuronen@henricgames

Social Games since September 2007

Rebranding

March August April

Singapore Office Opens

Company is Born

2012

San Francisco Office

www.dollarisle.com www.paintstars.net

State Benefits Future

HTML5 HYPE?

Where are the games?

https://apps.facebook.com/skyscrapercity/

www.dollarisle.com

The “instragram” for drawing

www.paintstars.net

Reality check?

1. Most games tech demos

2. Few built for HTML5 ground-up

3. Platforms, not games

State Benefits Future

Write once, run everywhere Same codebase

1.

1. Same codebase

• Browser to browser on desktop is fairly simple• Mobile needs more love• Performance. Bugs (especially Android). • UI needs a lot of work• Game design harder than the programming

70% Back-end40% Front

’Everyone’ can play(at least everyone with a modern browser)

2.

2. ‘Everyone’ can play

• Big thing for social games• little effect to single player or HC games

Wow, that game looks great but I

don’t have an iphone

’Game as a link’3.

‘Game as a Link’ Distribution

NonStop Games Cloud

Revolutionary distribution model with no waterfalls

Pin your favorite Game/Drawing and create a link to game

Users stay inside Flipboard while playing (Safari window)

Any place on desktop/mobile where you can share a linkAny Social Network

Play the game inside the twitter app from friends’ tweets

It’s not Flash (=it’s ”open”)4.

4. It’s Open

Game always up-to-date5.

<

5. Games always up-to-date

• Social games are frequently updated• Makes A/B testing much easier

Not dependent on App Stores6.

…ButYou also lose the biggest benefits of app stores

(If you don’t wrap it into native)

Discovery Payments

Instant accessibility7.

Search #dollarisle inside iPad Twitter

Summary

Killer Benefits of HTML51. Same code base2. Everyone can play3. Game as a Link4. It’s open5. Always up-to-date6. No App store dependency7. Instant Accessibility

BUT….

• Faster/Easier to code a myth• Discovery problems• Payments• Animations, performance issues• Limited game types you can do• No sounds

We don’t make HTML5 because it is easy, we make it because it is hard!

State Benefits Future

HTML5 Going forward

• Browsers will get better• More ’app-like’ behaviour for HTML5• New distribution (GREE, Pokki…)• Better Payment• Facebook App Center? • First REAL hit game

THANK YOU!(Slides available on @henricgames)

Nonstop-games.com/jobsHenric Suuronen, President & Co-Founderwww.gameschangedmylife.com